Plano-based Frito-Lay to offer “more affordability” on iconic brands including Lay’s, Tostitos, Doritos and Cheetos.<\/p>\n
DALLAS \u2014 PepsiCo is taking major steps to make its popular snack brands more affordable and revamp its product portfolio after reporting fourth-quarter 2025 earnings, according to company filings released Wednesday.<\/p>\n
The global food and beverage maker \u2014 whose Frito-Lay North America business is based in Plano \u2014 said it is moving to offer \u201cgreater affordability\u201d on select packages of iconic snack brands including Lay\u2019s, Tostitos, Doritos and Cheetos following consumer feedback and market tests in the second half of 2025.<\/p>\n
In prepared management remarks, PepsiCo said the affordability initiatives are designed to \u201cimprove the purchase frequency of our brands with consumers.\u201d<\/p>\n
The changes come as part of a broader reshaping of Frito-Lay products and other convenient foods under PepsiCo Foods North America. Management said it is restaging large, global brands such as Lay\u2019s and Tostitos with\u00a0refreshed packaging, stronger marketing and simpler ingredients<\/a> \u2014 all meant to strengthen appeal in a competitive snack market.<\/p>\n PepsiCo also signaled a push toward innovation with new offerings across its snack lineup, such as Doritos and Cheetos without artificial colors or flavors and expanded options that feature whole grains, protein or fiber.<\/p>\n To support these efforts, the company said it has accelerated productivity actions in North America, including reductions in full-time headcount, the closure of three plants and consolidation of manufacturing lines.<\/p>\n