{"id":152821,"date":"2026-02-05T23:01:06","date_gmt":"2026-02-05T23:01:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/152821\/"},"modified":"2026-02-05T23:01:06","modified_gmt":"2026-02-05T23:01:06","slug":"alamo-beer-companys-new-owners-lay-out-plans-for-local-brewery","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/152821\/","title":{"rendered":"Alamo Beer Company&#8217;s new owners lay out plans for local brewery"},"content":{"rendered":"<p>Alamo Beer Company\u2019s new owners are planning updates to the brewery\u2019s brand in San Antonio and beyond.<\/p>\n<p>Australia-based private equity firm SKJ Capital closed on a deal to <a href=\"https:\/\/sanantonioreport.org\/alamo-beer-has-a-new-owner-from-down-under\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">buy Alamo Beer Company in December<\/a>. Now, SKJ Capital is updating the downtown brewery\u2019s taproom, planning a brand refresh and bringing that brand overseas.<\/p>\n<p>That means the taproom on Burnet Street is closed for the time being. It will reopen mid-year, said Melody Selby, a marketing manager for SKJ Capital and Alamo Beer Company.<\/p>\n<p>\u201cWe\u2019re starting off with a taproom refresh,\u201d she said. \u201cWe\u2019re not doing anything drastic.\u201d<\/p>\n<p>SKJ Capital bought Alamo Beer Company out of Chapter 11 bankruptcy proceedings, closing a deal Dec. 25, 2025. Alamo Beer Company was founded by Eugene Simor in 1997. It hit choppy waters as expenses rose and alcohol consumers\u2019 preferences shifted and the brewery <a href=\"https:\/\/sanantonioreport.org\/alamo-beer-company-files-for-bankruptcy-amid-industry-struggles\/\" rel=\"nofollow noopener\" target=\"_blank\">filed for Chapter 11 bankruptcy<\/a> one year ago.<\/p>\n<p>SKJ Capital\u2019s facelift will include some painting and redecorating, Selby said. That refresh will extend to the beer company\u2019s brand in the near future, she added.<\/p>\n<p>Though SKJ Capital plans to keep the company\u2019s well-known \u201cAlamo\u201d lettering, Selby said, Alamo Beer Company could get new distribution materials and promotional material.<\/p>\n<p>\u201cThat\u2019s not going to happen for a while,\u201d she said. \u201cRight now, we\u2019re figuring out where we want to go with the brand.\u201d<\/p>\n<p>SKJ Capital\u2019s plans are not confined to San Antonio. While this is the firm\u2019s first foray into the United States, it owns Brendale Brewing in Brisbane, Australia.<\/p>\n<p>Travelers could soon enjoy Alamo Beer on the other side of the planet. Selby said SKJ Capital plans to rename Brendale Brewing, turning it into an Alamo Beer Company.<\/p>\n<p>\u201cWe\u2019re bringing Alamo Beer recipes to Australia,\u201d she said. \u201cIt\u2019s going to be an Alamo Beer Company with an Aussie flair to it.\u201d<\/p>\n<p>Selby said they will be sister breweries, not exact copies, in order to fit the Australian market. The connection could also bring Australian flavors and recipes the other way.<\/p>\n<p>\u201cWe do have some excellent brewmasters on both sides,\u201d Selby said.<\/p>\n<p>While several changes are planned, Selby said local events and staffing will remain the same. The brewery is hiring additional sales managers and has a new CEO, Jason Pond, but won\u2019t change its local staffing.<\/p>\n<p>Selby said local trivia and karaoke nights will also remain, once the taproom reopens.<\/p>\n<p>Selby said Viva Beer and ShotGun Seltzer, two brands acquired by Alamo Beer Company, will still be available.\u00a0 <\/p>\n","protected":false},"excerpt":{"rendered":"Alamo Beer Company\u2019s new owners are planning updates to the brewery\u2019s brand in San Antonio and beyond. Australia-based&hellip;\n","protected":false},"author":2,"featured_media":152822,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[63231,35969,28885,63232,4246,82,84,83,63233,45521,45523,3219],"class_list":{"0":"post-152821","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-antonio","8":"tag-alamo-beer-company","9":"tag-alcohol","10":"tag-australia","11":"tag-brendale-brewing","12":"tag-chapter-11-bankruptcy","13":"tag-san-antonio","14":"tag-san-antonio-headlines","15":"tag-san-antonio-news","16":"tag-shotgun-seltzer","17":"tag-skj-capital","18":"tag-viva-beer","19":"tag-wc-less-than-500"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/152821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=152821"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/152821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/152822"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=152821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=152821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=152821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}