LUBBOCK, Texas (CITY OF LUBBOCK) – The City of Lubbock relaunched its LBKAlert platform with a new look on Friday, and different protocol for alerting citizens.<\/p>\n
From now on, LBKAlert will only send urgent alerts that suggest an action be taken by the citizen (examples: take cover, evacuate, avoid an area, etc.). We have also added a color-coded system to the alerts.<\/p>\n
For all other non-emergency alerts, the City has launched LBKInfo.<\/p>\n
If you are already signed up for LBKAlert, you don\u2019t need to do anything. You\u2019ll continue to receive life-saving emergency alerts.<\/p>\n
For all other information that used to be sent as alerts, like road closures, they will now go to the new LBKInfo Facebook page: facebook.com\/LBKInformation<\/a> <\/p>\n LBKAlert will now call from 806-853-5782. If you miss a call from that number and return the call, it will replay the most recent alerts in both English and Spanish.<\/p>\n For those subscribers that have previously unsubscribed, you may resume receiving emergency alerts by sending RESUME to 88911.<\/p>\n The City is implementing these changes as a result of research, best practices, lessons learned from other disasters across the nation, and listening to our residents about alert fatigue.<\/p>\n For anyone wanting to sign up for the new and improved LBKAlerts:<\/p>\n