{"id":155636,"date":"2026-02-08T02:31:09","date_gmt":"2026-02-08T02:31:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/155636\/"},"modified":"2026-02-08T02:31:09","modified_gmt":"2026-02-08T02:31:09","slug":"el-paso-duo-gets-extensive-look-into-super-bowl-experience","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/155636\/","title":{"rendered":"El Paso duo gets extensive look into \u2018Super Bowl Experience\u2019"},"content":{"rendered":"

EL PASO, Texas (KTSM<\/a>) \u2014 While most in the Sun City are prepping their bean dip and scouting the best spot on the couch for Super Bowl Sunday, two El Pasoans are already in the heart of the action.<\/p>\n

Alonzo Cuellar and Joe Loya, some of creative minds behind El Paso\u2019s own Virtuoso Productions \u2014 a local media company \u2014 traded the desert heat for the foggy streets of San Francisco this week. But they aren\u2019t just there to watch the coin toss \u2014 they are a vital part of the NFL\u2019s \u201cSuper Bowl Experience<\/a>,\u201d a massive event the league describes as its very own theme park.<\/p>\n

Loya said the Super Bowl Experience is every football fan\u2019s dream, featuring everything from star player autographs and interactive games to photo ops with the legendary Vince Lombardi Trophy.<\/p>\n

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\u201cThere\u2019s just so much going on. And it\u2019s awesome. You look around it\u2019s like Disneyland pretty much. For the young child that\u2019s their first time in Disneyland that their eyes glow? It\u2019s the same thing for adults. It\u2019s awesome.\u201d<\/p>\n

To keep a production of this scale running smoothly, the NFL relies on a dedicated team of volunteers, and Cuellar and Loya are no rookies to the scene; they\u2019ve been part of the Super Bowl Host Committee for a couple of years now.<\/p>\n

\u201cThe host committee entails everything from, having a hundreds of people at the airport with the \u2018welcome\u2019 signs to Super Bowl, all the way to the concierge people on Super Bowl Sunday,\u201d Loya said. \u201cThroughout the week of Super Bowl Experience leading up to the game, all of the volunteers are serving fans, getting the people in the line, making sure that everything is running smoothly.\u201d<\/p>\n

However, they aren\u2019t just directing foot traffic. These El Paso creatives are doing what they do best: capturing stories.<\/p>\n

Equipped with their cameras and a passion for storytelling, the duo has been conducting unscripted interviews with NFL stars and fans alike. Their focus? The deeper side of the game \u2014faith, gratitude, and community.<\/p>\n

\u201cLast year in New Orleans, I was able to interview some NFL players,\u201d Loya said. \u201cThey\u2019re beautiful conversations because you see them on screen catching touchdowns or making interceptions. But to be face-to-face with them and asking real questions, you realize they\u2019re human.\u201d<\/p>\n

When they aren\u2019t rubbing elbows with pro athletes, the Virtuoso team is known back home for their local business productions and their media content creation centered around faith. They produce docu-film series, \u201cBad Behavior with Joe Loya.\u201d The series focuses on stories of redemption, showing how people overcome their darkest hours through love and faith.<\/p>\n

You can follow Virtuoso\u2019s journey in San Francisco or learn more about them by clicking here. <\/a><\/p>\n

Copyright 2026 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.<\/p>\n

For the latest news, weather, sports, and streaming video, head to KTSM 9 News. <\/a><\/p>\n