Lubbock<\/a>, but we also have the highest exclusive audience in town. That means a huge portion of our listeners are \u201cFMX or nothing\u201d people \u2014 if they\u2019re not with us, their radios are off. That loyalty is rare, and we\u2019re grateful for it every single day.<\/p>\nWhy FMX Airs Every Political Ad \u2014 Whether We Like It or Not<\/p>\n
Here\u2019s the part most folks don\u2019t realize: federal law requires every radio station operating on public airwaves to accept political advertising. We also must offer candidates the lowest rate we have available. Yes, that revenue helps keep us running, but we have zero control over the content of any political ad that airs.<\/p>\n
And that includes the wild stuff. Over the years, we\u2019ve heard ads that were strange, offensive, misleading, or flat-out unhinged. It doesn\u2019t matter if we agree, disagree, cringe, or facepalm \u2014 if a qualified candidate buys the time, we legally must run it. We can\u2019t edit it, reject it, soften it, or shape it. Not even a little.<\/p>\n
So here\u2019s my ask: please judge the message, not the station carrying it. We don\u2019t want to lose listeners because of things we didn\u2019t write, approve, or endorse. FMX has always been in the business of creating smiles, cracking jokes, and giving you a place to rock your troubles away \u2014 not pushing political agendas.<\/p>\n
I wanted to get ahead of this political season (and the next, and the next) by being transparent. We\u2019re thankful for the business, but even if we wanted to turn down a political ad\u2026 we legally can\u2019t.<\/p>\n
Lubbock’s Most Extreme Weather Records <\/p>\n
A look at the most extreme weather records Lubbock has set.<\/p>\n
Gallery Credit: Renee Raven<\/p>\n
Joyland Nostalgia: Photos That Bring Back the Best Lubbock Memories<\/p>\n
Joyland was a quirky, vintage treasure that Lubbockites enjoyed for generations. It is deeply missed, but lives on in memories, and in great photos like these. <\/p>\n
Gallery Credit: Renee Raven<\/p>\n","protected":false},"excerpt":{"rendered":"There\u2019s something important you should know as political advertising ramps up. First off, we genuinely appreciate that so…\n","protected":false},"author":2,"featured_media":158485,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[168,170,169],"class_list":{"0":"post-158484","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lubbock","8":"tag-lubbock","9":"tag-lubbock-headlines","10":"tag-lubbock-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/158484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=158484"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/158484\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/158485"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=158484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=158484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=158484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}