LUBBOCK, Texas (KCBD) – On Tuesday, Flix Brewhouse sent out a news release that stated it was taking over Alamo Drafthouse in Lubbock.<\/p>\n
Flix Brewhouse announced the acquistion of four dine-in cinema locations in Texas formerly operated by Triple Tap Ventures as a franchisee of Alamo Drafthouse.<\/p>\n
According to the news release, the new Flix Brewhouses are slated to open on February 23rd.<\/p>\n
Flix Brewhouse says guests can expect premium presentation, seat-side hospitality, a craveable menu, and award-winning craft beer that has earned recognition at the Great American Beer Festival, World Beer Cup, and Best of Craft Beer Awards. <\/p>\n
Flix also offers mobile order and pay from guests\u2019 phones while maintaining attentive full-service support. Its creative festival-style programming sets the brand apart as a leader in the dine-in cinema space, offering something truly original both on and off the screen.<\/p>\n
See full release below: <\/p>\n
Flix Brewhouse, the world\u2019s only first-run cinema brewery, announced today the acquisition of four dine-in cinema locations in Texas formerly operated by Triple Tap Ventures as a franchisee of Alamo Drafthouse. The new Flix Brewhouses are in West El Paso (Montecillo Blvd.), East El Paso (Joe Battle Blvd.\u00a0\u00a0and Pellicano), Katy (LaCenterra in Cinco Ranch), and Lubbock (Loop 289 Northwest).The transaction marks a strategic expansion for Flix Brewhouse, increasing its national footprint from 11 to 15 locations and 129 screens across six states. With these additions, El Paso becomes the first city nationwide to host three Flix Brewhouse locations, underscoring the company\u2019s continued growth across Texas.\u201cThis acquisition is a natural extension of who we are and what we believe in,\u201d said Chance Robertson, Chief Executive Officer of Flix Brewhouse. \u201cCinema success today means creating better experiences. We\u2019re grateful to the entire Triple Tap team for their work in cultivating these moviegoing communities, and we\u2019re honored to carry that legacy forward.\u201dAfter a brief period for rebranding, the new Flix Brewhouses are slated to open on February 23 in time for\u00a0Scream 7, with pre-sale tickets available starting February 13 on the Flix website.\u201cAs the industry continues to evolve, Flix Brewhouse remains focused on thoughtful, strategic growth and delivering a distinctly different experience for moviegoers,\u201d said Robertson. \u201cThe path forward in exhibition isn\u2019t one size fits all. Innovation at Flix means staying true to what sets us apart: our craft and constant drive to raise the bar on quality, service, and community.\u201dGuests can expect premium presentation, seat-side hospitality, a craveable menu, and award-winning craft beer that has earned recognition at the Great American Beer Festival, World Beer Cup, and Best of Craft Beer Awards. Flix also offers mobile order and pay from guests\u2019 phones while maintaining attentive full-service support. Its creative festival-style programming sets the brand apart as a leader in the dine-in cinema space, offering something truly original both on and off the screen.Houston-based Triple Tap Ventures CEO Neil Billingsley-Michaelsen said, \u201cWhen our company decided to focus on other hospitality concepts, it was mandatory to ensure our audiences had a seamless transition to a dine-in concept that shared our core values of compelling programming, continuous innovation, genuine hospitality, and operational excellence. After evaluating numerous alternatives, it was clear that the guests\u2019 first culture of Flix Brewhouse truly stood out. We\u2019re profoundly grateful for the loyalty of all our Alamo guests and confident they are in good hands with Flix.\u201d<\/p>\n
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