The San Antonio-based company\u2019s ad ran during the third quarter of the Seattle Seahawks blowout win against the New England Patriots. Two players with ties to Fort Worth\u2019s Como neighborhood<\/a> played in the Big Game.<\/p>\n After teasing the Super Bowl ad<\/a> with several short baby-centric teasers, H-E-B released a minute-long ad to celebrate one of the grocer\u2019s most coveted items \u2014 tortillas.<\/p>\n \ud83d\udd25 In case you missed it… <\/p>\n H-E-B\u2019s Super Bowl ad<\/p>\n Houston native Jim Parsons, known for \u201cThe Big Bang Theory,\u201d voiced the tortilla-obsessed baby yearning for the buttery treat.<\/p>\n \u201cWeek 32 of living, I still have yet to try the coveted buttered tortilla,\u201d the baby says. \u201cSo, I mean, have I really lived?\u201d<\/p>\n Several missed connections are seen along the way as the baby reaches and crawls towards a stack of tortillas.<\/p>\n Just when he thinks his tortilla time will never come, his mom tears one into small pieces. His little hands reach for a thin strip. Mission accomplished.<\/p>\n \u201cNow, if I just had something to smother it in,\u201d the baby says as the ad cuts to someone taking H-E-B queso dip out of the oven.<\/p>\n H-E-B in North Texas<\/p>\n H-E-B has rapidly grown its footprint in Tarrant County over the years.<\/p>\n The company has a location in north Fort Worth in the Alliance area, and is planning a second Cowtown store in the Walsh area along Interstate 20. A Mansfield store opened in 2023, and a location near the Bedford-Euless line will open later this year.<\/p>\n H-E-B recently purchased land<\/a> in south Fort Worth. The company also bought land in Wise County last year.<\/p>\n Related Stories from Fort Worth Star-Telegram<\/p>\n
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