{"id":160377,"date":"2026-02-11T19:38:23","date_gmt":"2026-02-11T19:38:23","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/160377\/"},"modified":"2026-02-11T19:38:23","modified_gmt":"2026-02-11T19:38:23","slug":"is-ajuuas-mexican-grill-transforming-into-a-sports-bar-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/160377\/","title":{"rendered":"Is Ajuuas Mexican Grill Transforming Into A Sports Bar?"},"content":{"rendered":"

It appears that Ajuua’s Mexican Grill (\u00a04930 S Loop 289 #250, formerly Freebird’s World Burrito)\u00a0is quietly rebranding in Lubbock, thanks to a few clues online and out in the real world. Ajuaa’s <\/a>first opened in 2023 and is still going strong in the Midland\/ Odessa area.<\/p>\n

Clues Ajuua’s Is Making A Major Change<\/p>\n

The first major clue is that Ajuaa’s is listed as “Temporarily Closed<\/a>” on Google, which is usually an indicator of major repairs, rennovations or a last hail mary before the restaurant closes for good.<\/p>\n

Read More:\u00a0New Taco Villa In South Lubbock Revives Indoor Playgrounds<\/a><\/p>\n

The other clue is a lot more obvious: new signage<\/a> on the side of the building. The sign says “Rubes” and is surrounded by a sports motif of a basketball, football, hockey stick, and baseball bat.<\/p>\n

So to assume that Ajuaa’s is either changing ownership or, in my opinion, more likely rebranding, seems like a safe bet. There is a Facebook page<\/a> for Rubes, and the Ajuaa’s Facebook has not been updated since last October.<\/p>\n

Another Sports Bar In Lubbock?<\/p>\n

Seems likely. Sports bars tend to do well here, and the building already has a large bar area and plenty of TVs. It could fill the gap in that area that was left at Hooter’s departure in 2024<\/a>. Sports bars do a great job of getting folks in to eat their favorite comfort foods, and get them to stay there drinking through the game.<\/p>\n

Read More:\u00a0What To Expect From New El Pollo Loco In Lubbock<\/a><\/p>\n

Other Business In The Area<\/p>\n

That area is a great shopping center- with Guitar Center, Chickie’s Tasty Treats, The Hallmark Store, a dance studio, a salon, and of course, Rudy’s BBQ. Welcome to Lubbock (and a great area) Rubes!<\/p>\n

Lubbock\u2019s Best Appetizers: Must-Try Starters at Local Restaurants<\/p>\n

Discover some of the best appetizers in Lubbock, from shareable starters and classic favorites to unique dishes locals love to order. This photo gallery highlights must-try appetizers from popular Lubbock restaurants, perfect for your next night out or casual meal.<\/p>\n

Gallery Credit: Renee Raven<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"It appears that Ajuua’s Mexican Grill (\u00a04930 S Loop 289 #250, formerly Freebird’s World Burrito)\u00a0is quietly rebranding in…\n","protected":false},"author":2,"featured_media":160224,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[168,170,169],"class_list":["post-160377","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lubbock","tag-lubbock","tag-lubbock-headlines","tag-lubbock-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/160377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=160377"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/160377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/160224"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=160377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=160377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=160377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}