{"id":168880,"date":"2026-02-18T00:24:12","date_gmt":"2026-02-18T00:24:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/168880\/"},"modified":"2026-02-18T00:24:12","modified_gmt":"2026-02-18T00:24:12","slug":"tylers-sportswear-named-as-first-retail-tenant-at-friscos-firefly-park-development-dallas-innovates","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/168880\/","title":{"rendered":"TYLER’S Sportswear Named as\u00a0First Retail Tenant at\u00a0Frisco\u2019s Firefly\u00a0Park Development \u00bb Dallas Innovates"},"content":{"rendered":"

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TYLER’S will anchor Aurora, Firefly Park\u2019s 18-story residential tower, opening Fall 2027 in Frisco. [Rendering: Wilks Development]<\/p>\n

Fort Worth-based Wilks Development has announced that sportswear retailer TYLER\u2019S has signed a lease for 16,653 square feet on the ground floor of Aurora, an 18-story high-rise residential community under construction at Firefly Park<\/a> in Frisco.<\/p>\n

Austin-based TYLER\u2019S will be the first retail tenant in the 217-acre mixed-use Firefly Park development, occupying approximately 13% of the project\u2019s phase-one retail space. The development is located at the intersection of US 380 and Dallas North Tollway along PGA Parkway.\u00a0<\/p>\n

\u201cTYLER\u2019S is a natural fit for Firefly Park and the experience we\u2019re creating,\u201d Kyle Wilks, president and CEO of Wilks Development, said in a statement. \u201cTheir energy and authenticity align with our vision for a highly walkable, nature-forward destination in Frisco\u2019s evolving urban landscape.\u201d<\/p>\n

Set to open alongside Firefly Park\u2019s first phase in fall 2027, the new location will be TYLER\u2019S ninth store in Texas. Phase one will include about 123,000 square feet of retail, 420 residential units, approximately 175,000 square feet of office space, and a hotel.<\/p>\n

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Aerial rendering of Firefly Park [Image: Wilks Development\/Boka Powell]<\/p>\n

Setting up shot in a \u2018family-oriented space\u2019<\/p>\n

\u201cFirefly Park reflects exactly what we look for when opening a TYLER\u2019S in a new community,\u201d said Dale Grimes, TYLER\u2019S owner. \u201cIt\u2019s a thoughtfully planned, family-oriented space built around connection and shared experiences, backed by a team whose values align with our own.\u201d<\/p>\n

He added, \u201cFirefly Park creates a natural gathering place where we can show up as more than just a retail store and contribute to the local community. We\u2019re excited to be part of a destination that truly feels close to home,\u201d\u00a0<\/p>\n

At buildout, Firefly Park is designed to offer 4 million square feet of Class A office space; 400,000 square feet of retail, dining, and entertainment; 1,200 hotel rooms; 230 townhomes; and 1,970 residential units. The live-work-play development is anchored by a 45-acre park with ponds, an illuminated art walk, trails, and year-round gathering spaces.<\/p>\n

Dallas-based Kobalt Investment Company, one of two companies hired to oversee Firefly Park leasing<\/a>, represented Wilks Development in the transaction.<\/p>\n

Don\u2019t miss what\u2019s next. Subscribe\u00a0to\u00a0Dallas\u00a0Innovates.<\/p>\n

Track Dallas-Fort Worth\u2019s business and innovation landscape with our curated news in your inbox Tuesday-Thursday.<\/p>\n

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\tR E A D\u00a0\u00a0 N E X T\t<\/p>\n

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“It’s an incredible honor to partner with Wilks Development and steward such a beloved Fort Worth landmark, being part of its next chapter,” said Chef Jenna Kinard, the former executive chef of Max’s Wine Dive, Hotel Drover’s 97 West, and Jellico’s at the Westin Southlake.<\/p>\n

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A new satellite campus is adding hands-on training, lab capacity and startup support to Dallas\u2019 growing life sciences ecosystem.<\/p>\n

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Chris Lyons has worked with some of the world\u2019s most renowned brands in hospitality, zoos, parks and attractions. He’ll now be responsible for the day-to-day operations of the planned Halperin Park in Southern Dallas (formerly known as Southern Gateway Park).<\/p>\n

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The southern half of Dallas County is home to just over 1.05 million residents. That\u2019s about 40% of the total number of people who call Dallas County home\u2014and roughly 200,000 more than the entire population of San Francisco. Coupled with the fact that Dallas-Fort Worth is emerging as a top life science market, as documented in a 2023 CBRE report, you can see why the DeSoto Development Corp. is including an 80-acre Life Sciences Innovation Core among its major projects. \u201cIn terms of economic development, research shows that it\u2019s more effective when it happens regionally,\u201d says Matt Carlson, DDC’s chief\u2026<\/p>\n

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David E. Snow brings more than 15 years of experience at the intersection of research, entrepreneurship, and economic development. He most recently was president and CEO of the University of Arkansas Technology Development Foundation.<\/p>\n","protected":false},"excerpt":{"rendered":"TYLER’S will anchor Aurora, Firefly Park\u2019s 18-story residential tower, opening Fall 2027 in Frisco. [Rendering: Wilks Development] Fort…\n","protected":false},"author":2,"featured_media":168881,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[68434,68435,68436,116,118,117,68437,68438,29686,68439,68440,56179],"class_list":["post-168880","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fort-worth","tag-city-of-frisco","tag-dale-grimes","tag-firefly-park","tag-fort-worth","tag-fort-worth-headlines","tag-fort-worth-news","tag-kobalt-investment","tag-kyle-wilks","tag-mixed-use-development","tag-tylers","tag-tylers-sportswear","tag-wilks-development"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/168880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=168880"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/168880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/168881"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=168880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=168880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=168880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}