{"id":171426,"date":"2026-02-19T14:58:08","date_gmt":"2026-02-19T14:58:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/171426\/"},"modified":"2026-02-19T14:58:08","modified_gmt":"2026-02-19T14:58:08","slug":"a-renewed-plea-for-a-dallas-mavericks-rebrand","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/171426\/","title":{"rendered":"A renewed plea for a Dallas Mavericks rebrand"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1nfb3k4i _16w9vov1 _16w9vov0 ls9zuh1\">The Dallas Mavericks fully leaned into a new era for the organization this season after hearing the calls from MFFLs everywhere \u2014 first, by firing general manager Nico Harrison; and next, severing ties to the major connection to the Luka Doncic trade by moving Anthony Davis. The trade deadline reset the books for the future to build around Cooper Flagg. Yes, there are still pieces of the past on the team (for now) \u2014 six players from the 2024 NBA Finals team are still in Dallas. But there is no doubt the direction this team is heading and who is at its core.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1nfb3k4i _16w9vov1 _16w9vov0 ls9zuh1\">And while they can\u2019t afford creativity there, they can absolutely afford creativity in rebranding the franchise.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1nfb3k4i _16w9vov1 _16w9vov0 ls9zuh1\">We\u2019ve been loud about this in the past. <a href=\"https:\/\/www.mavsmoneyball.com\/2019\/2\/20\/18220928\/dallas-mavericks-are-long-past-due-on-a-brand-revamp-new-jerseys\" rel=\"nofollow noopener\" target=\"_blank\">I did a deep dive on this nearly seven years ago to the day<\/a>. It is baffling this team essentially has the same visual identity they had 25 years ago. And for those who haven\u2019t been paying attention at home you won\u2019t be surprised to learn that their artwork looks 25 years old.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1nfb3k4i _16w9vov1 _16w9vov0 ls9zuh1\">They introduced a new-millenia inspired design in 2001 and haven\u2019t looked back, or forward for that matter. Since then they\u2019ve basically hit shuffle on a three-song playlist, surprised when the same song keeps playing and we\u2019re tired of the hits.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1nfb3k4i _16w9vov1 _16w9vov0 ls9zuh1\">The team has been forgiven of their sins by reintroducing green alternate jerseys recently. It feels so obvious that those retro designs are a hit and should be folded into the core design. But even if it isn\u2019t, we can\u2019t keep looking at this a quarter century later.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1nfb3k4i _16w9vov1 _16w9vov0 ls9zuh1\">Especially when they\u2019ve passed up several obvious opportunities recently to revamp their look, aligning with logical shifts in mini-eras:<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1nfb3k4i _16w9vov1 _16w9vov0 ls9zuh1\">So why not now? The team is officially Flagg\u2019s. This summer they will draft in the top eight and conceivably add Cooper\u2019s future longterm running mate. Trying to pin it to the timeline of a new arena doesn\u2019t make sense \u2014 we\u2019re at least five years from that time. It would be one thing if this look felt cool in a retro way, felt timeless in a classic way. But the basketball branding look of AOL instant messenger isn\u2019t timeless.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1nfb3k4i _16w9vov1 _16w9vov0 ls9zuh1\">The time to do it is now. Give new life to the look of the Mavericks brand identity, as they build what this franchise looks like in a fully new era. One that isn\u2019t connected to former times, one that doesn\u2019t overlap with franchise cornerstones. Make this team fully Flagg\u2019s.<\/p>\n","protected":false},"excerpt":{"rendered":"The Dallas Mavericks fully leaned into a new era for the organization this season after hearing the calls&hellip;\n","protected":false},"author":2,"featured_media":171427,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[102,104,103,40012],"class_list":{"0":"post-171426","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-dallas","8":"tag-dallas","9":"tag-dallas-headlines","10":"tag-dallas-news","11":"tag-mavericks-features"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/171426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=171426"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/171426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/171427"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=171426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=171426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=171426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}