{"id":172230,"date":"2026-02-20T01:25:12","date_gmt":"2026-02-20T01:25:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/172230\/"},"modified":"2026-02-20T01:25:12","modified_gmt":"2026-02-20T01:25:12","slug":"texas-tech-needs-a-new-stadium-name-partner","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/172230\/","title":{"rendered":"Texas Tech Needs a New Stadium Name Partner"},"content":{"rendered":"<p> <a href=\"#\" onclick=\"window.open('http:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.heartlandcollegesports.com\/2026\/02\/19\/want-your-name-on-a-big-12-football-stadium-texas-tech-is-taking-bids\/&amp;t=Want Your Name On a Big 12 Football Stadium? Texas Tech is Taking Bids!', 'facebookShare', 'width=626,height=436'); return false;\" title=\"Share on Facebook\"><\/p>\n<p>Share<\/p>\n<p><\/a> <a href=\"#\" onclick=\"window.open('http:\/\/twitter.com\/share?text=Want Your Name On a Big 12 Football Stadium? Texas Tech is Taking Bids! -&amp;url=https:\/\/www.heartlandcollegesports.com\/2026\/02\/19\/want-your-name-on-a-big-12-football-stadium-texas-tech-is-taking-bids\/', 'twitterShare', 'width=626,height=436'); return false;\" title=\"Tweet This Post\"><\/p>\n<p>Tweet<\/p>\n<p><\/a> <a href=\"whatsapp:\/\/send?text=Want Your Name On a Big 12 Football Stadium? Texas Tech is Taking Bids! https:\/\/www.heartlandcollegesports.com\/2026\/02\/19\/want-your-name-on-a-big-12-football-stadium-texas-tech-is-taking-bids\/\" rel=\"nofollow\"><\/p>\n<p>Share<\/p>\n<p><\/a> <a href=\"#\" onclick=\"window.open('http:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.heartlandcollegesports.com\/2026\/02\/19\/want-your-name-on-a-big-12-football-stadium-texas-tech-is-taking-bids\/&amp;media=https:\/\/www.heartlandcollegesports.com\/wp-content\/uploads\/2020\/08\/USATSI_13291722.jpg&amp;description=Want Your Name On a Big 12 Football Stadium? Texas Tech is Taking Bids!', 'pinterestShare', 'width=750,height=350'); return false;\" title=\"Pin This Post\"><\/p>\n<p>Share<\/p>\n<p><\/a> <a href=\"http:\/\/www.heartlandcollegesports.com\/cdn-cgi\/l\/email-protection#ba85c9cfd8d0dfd9ce87eddbd4ce9ae3d5cfc89af4dbd7df9af5d49adb9af8d3dd9a8b889afcd5d5ced8dbd6d69ae9cedbded3cfd7859aeedfc2dbc99aeedfd9d29ad3c99aeedbd1d3d4dd9af8d3dec99b9cdbd7ca81f8f5fee387f39adcd5cfd4de9aced2d3c99adbc8ced3d9d6df9ad3d4cedfc8dfc9ced3d4dd9adbd4de9aced2d5cfddd2ce9ad5dc9ac9d2dbc8d3d4dd9ad3ce9acdd3ced29ac3d5cf949af9d2dfd9d19ad3ce9ad5cfce809ad2cececac9809595cdcdcd94d2dfdbc8ced6dbd4ded9d5d6d6dfdddfc9cad5c8cec994d9d5d795888a888c958a88958b8395cddbd4ce97c3d5cfc897d4dbd7df97d5d497db97d8d3dd978b8897dcd5d5ced8dbd6d697c9cedbded3cfd797cedfc2dbc997cedfd9d297d3c997cedbd1d3d4dd97d8d3dec995\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>Email<\/p>\n<p><\/a> <a href=\"#disqus_thread\"\/><\/p>\n<p>Welcome (back) to Jones Stadium.<\/p>\n<p>AT&amp;T is dropping its naming rights to <a href=\"https:\/\/www.heartlandcollegesports.com\/2026\/02\/14\/arizona-texas-tech-showed-why-the-big-12-is-a-gauntlet\/\" rel=\"nofollow noopener\" target=\"_blank\">Texas Tech<\/a>\u2018s 60,000-plus seat football stadium when the telecommunications giant\u2019s agreement expires in June, according to reporting by the Lubbock Avalanche-Journal on Thursday.<\/p>\n<p>The Red Raiders will remain exclusive partners with the company, including continued stadium signage around the scoreboard and through commercials, Texas Tech athletic director <a href=\"https:\/\/www.heartlandcollegesports.com\/2022\/09\/08\/kirby-hocutt-concerned-texas-wont-play-texas-tech-post-sec-move\/\" rel=\"nofollow noopener\" target=\"_blank\">Kirby Hocutt<\/a> said. Built in 1947, the stadium is named after former university president Clifford B. Jones and his wife, Audrey.<\/p>\n<p>Hocutt said Texas Tech is \u201cin the marketplace for a stadium naming partner that could begin as early as next year.\u201d Should Texas Tech retain another sponsor, the Big 12 will go ahead with four total corporate-named stadiums in 2026: Mountain America Stadium (Arizona State), TDECU Stadium (Houston), FBC Mortgage Stadium (UCF), and Texas Tech\u2019s eventual sponsor to Jones Stadium.<\/p>\n<p>Schools reserving stadium naming rights for donors is a longstanding tradition in college sports, and it\u2019s holding steady in the Big 12 with historical fixtures like LaVell Edwards Stadium (BYU) and Bill Snyder Family Stadium (Kansas State). Remember, these folks are giving a nice chunk of change challenging that of what schools could otherwise make by partnering with a local or national company to name their home field or court.<\/p>\n<p>Make no mistake, corporate advertising is coming to the Big 12. Just look at t<a href=\"https:\/\/www.heartlandcollegesports.com\/2026\/02\/11\/big-12-new-led-glass-floor-bold-move-or-unnecessary-risk\/\" rel=\"nofollow noopener\" target=\"_blank\">he new glass floor introduced for this year\u2019s men\u2019s basketball tournament<\/a>, and the approval of jersey patches for as early as next school year. Stadium names and on-field partnerships were only the beginning of a slippery slope (it\u2019s free money).<\/p>\n<p>  <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2025\/10\/HeartlandCollegeSportsLogoWhiteRectangle1.png\"\/><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Share Tweet Share Share Email Welcome (back) to Jones Stadium. AT&amp;T is dropping its naming rights to Texas&hellip;\n","protected":false},"author":2,"featured_media":172231,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[168,170,169],"class_list":{"0":"post-172230","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lubbock","8":"tag-lubbock","9":"tag-lubbock-headlines","10":"tag-lubbock-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/172230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=172230"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/172230\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/172231"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=172230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=172230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=172230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}