{"id":172682,"date":"2026-02-20T09:35:14","date_gmt":"2026-02-20T09:35:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/172682\/"},"modified":"2026-02-20T09:35:14","modified_gmt":"2026-02-20T09:35:14","slug":"stadium-naming-rights-deal-between-texas-tech-att-set-to-expire","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/172682\/","title":{"rendered":"Stadium naming rights deal between Texas Tech, AT&#038;T set to expire"},"content":{"rendered":"<p class=\"text | article-text\">LUBBOCK, Texas (KCBD) &#8211; Texas Tech officials confirmed that the naming rights deal for Jones AT&amp;T Stadium is set to expire at the end of the academic year in May.<\/p>\n<p class=\"text | article-text\">Texas Tech and AT&amp;T is still in talks to partner with the athletic department but not for naming rights.<\/p>\n<p class=\"text | article-text\">Texas Tech is already talking to other potential corporations and aims to have a new partner by football season.<\/p>\n<p class=\"text | article-text\">The final event will be George Strait\u2019s headlining shows in April before the deal is over. <\/p>\n<p class=\"copyright |\">Copyright 2026 KCBD. All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"LUBBOCK, Texas (KCBD) &#8211; Texas Tech officials confirmed that the naming rights deal for Jones AT&amp;T Stadium is&hellip;\n","protected":false},"author":2,"featured_media":172683,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[6861,69776,66,168,170,169,64998,223,1775,154,1769],"class_list":{"0":"post-172682","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lubbock","8":"tag-att","9":"tag-jones-stadium","10":"tag-local","11":"tag-lubbock","12":"tag-lubbock-headlines","13":"tag-lubbock-news","14":"tag-naming-rights","15":"tag-news","16":"tag-red-raiders","17":"tag-sports","18":"tag-texas-tech"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/172682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=172682"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/172682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/172683"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=172682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=172682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=172682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}