{"id":176922,"date":"2026-02-23T20:29:08","date_gmt":"2026-02-23T20:29:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/176922\/"},"modified":"2026-02-23T20:29:08","modified_gmt":"2026-02-23T20:29:08","slug":"visit-this-dallas-bbq-joint-as-food-network-just-did-and-surprise-brisket-is-cheaper","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/176922\/","title":{"rendered":"Visit this Dallas BBQ joint, as Food Network just did, and, surprise: Brisket is cheaper"},"content":{"rendered":"

Pecan Lodge in Dallas might attract a new herd of barbecue admirers this year, after Diners, Drive-Ins and Dives<\/a> star Guy Fieri revisited the restaurant<\/a> in an episode that aired on Food Network on Friday, Feb. 20, 2026. <\/p>\n

Nearly 15 years ago, Fieri was part of the restaurant\u2019s meteoric rise<\/a> in an era of new-school barbecue in Texas. DDD aired an episode in 2012 about the family-owned brisket shop, then a single stand inside the Dallas Farmers Market. <\/p>\n

The restaurant has been a steady player in Dallas barbecue over the years and most recently made headlines when actor Tom Cruise visited Pecan Lodge<\/a> before a screening of Mission: Impossible – The Final Reckoning<\/a>.<\/p>\n

Fieri\u2019s 2026 follow-up found much to be admired about the restaurant that had since moved a short distance, from the Farmers Market to a restaurant on Main Street in Deep Ellum. Fieri lauded Pecan Lodge\u2019s loaded sweet potato, called the Hot Mess, and praised the brisket.<\/p>\n

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He called out its peppery bark, a hallmark of Texas barbecue.<\/p>\n

\u201cYou put bark on your brisket like a pack of dogs,\u201d Fieri said.<\/p>\n

\"Guy<\/p>\n

Guy Fieri, host of “Diners, Drive-Ins and Dives,” has visited more than two-dozen Dallas-Fort Worth restaurants for Food Network features. His first visit to Dallas’ Pecan Lodge aired in 2012.<\/p>\n

Louis DeLuca \/ Staff Photographer<\/p>\n

Fieri zeroed in on the Pitmaster Sandwich, which comes piled high with sliced brisket, pulled pork, sausage, coleslaw and jalape\u00f1o. <\/p>\n

\"Your<\/p>\n

Your eyes aren’t deceiving you: Those are brisket prices, lowered, at Pecan Lodge in February 2026.<\/p>\n

Sarah Blaskovich\/Staff<\/p>\n

About 36 hours after Food Network aired its new episode, I went for a bite of the Hot Mess and a half-pound of brisket. I found a steady stream of a dozen or more customers waiting for weekend lunch. The line was speedy, never so long that customers stood outside in the brisk February weather.<\/p>\n

On the butcher paper menu board was a surprising sight: reduced prices for brisket and burnt ends sold by the half-pound. Brisket and burnt previously marked $21 for a half pound (or a walloping $42 per pound) had been X\u2019d out. <\/p>\n

Brisket and burnt ends now cost $19 for a half pound. That\u2019s more than double the price of brisket<\/a> from many Texas shops a decade ago, proof of a dramatic increase in beef prices.<\/p>\n

Co-owner Justin Fourton reduced the fee for brisket three weeks ago, he confirmed to The Dallas Morning News, to reflect a cooling-off period after beef prices soared.<\/p>\n

\u201cWe\u2019ve always tried to be fair with our pricing,\u201d Fourton said. \u201cWe need to charge enough to have a healthy business, but we also want to be fair to our customers.\u201d <\/p>\n

\"The<\/p>\n

The Hot Mess is a loaded sweet potato from Pecan Lodge in Dallas. Pats of butter are shoved in the supple orange flesh, and then this two-person lunch is topped with barbacoa, bacon, cheese, scallions and chipotle cream.<\/p>\n

Sarah Blaskovich\/Staff<\/p>\n

From 2020 to today, beef costs have \u201crisen faster than most other items in the consumer price index<\/a>,\u201d according to a recent Bloomberg story. Some of the challenge is a shrinking cattle herd in the United States, due to drought and surging production costs.<\/p>\n

\u201cThe beef market is very volatile right now,\u201d Fourton said, \u201cand so we are trying to be more flexible with our pricing, which means making small adjustments more frequently.\u201d<\/p>\n

The change seems to be unrelated to Pecan Lodge\u2019s recent brush with fame on the Food Network. Still, customers new and old might be happy about it. <\/p>\n

Pecan Lodge is at 2702 Main St., Dallas.<\/p>\n","protected":false},"excerpt":{"rendered":"Pecan Lodge in Dallas might attract a new herd of barbecue admirers this year, after Diners, Drive-Ins and…\n","protected":false},"author":2,"featured_media":116938,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[1068,102,104,103,3949,918,1623,354,2819],"class_list":["post-176922","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dallas","tag-barbecue","tag-dallas","tag-dallas-headlines","tag-dallas-news","tag-deep-ellum","tag-economy","tag-restaurant-news","tag-restaurants","tag-tv"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/176922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=176922"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/176922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/116938"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=176922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=176922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=176922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}