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<\/p>\nTwo high-profile law firms with billboards around Lubbock have settled their legal dispute over using the phrase \u201cGet Hit? Call Witt!\u201d and what came up when it was used on a Google search.<\/p>\n
The case was settled confidentially in federal court Monday and settlement details were not disclosed in court records.<\/p>\n
Neither law firm responded to our invitation to comment.<\/p>\n
LubbockLights.com covered this story last year.<\/p>\n
Both sides filed a request to dismiss \u201cwith prejudice,\u201d meaning the lawsuit cannot be filed again. A federal judge agreed.<\/p>\n
Matt Witt (The Witt Law Firm) accused Dean Boyd (Attorney Dean Boyd, PLLC) in a May 2025 lawsuit of using his trademarked phrase in online advertising.<\/p>\n
It \u201cmisguided and redirected consumers,\u201d according to Witt\u2019s lawsuit.<\/p>\n
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\t\tPrevious screen capture of Google search as it appeared in court records. Click image to enlarge.<\/p>\n
\u201c[Boyd\u2019s] acts have caused actual confusion and are likely to cause confusion, mistake, or deceive consumers, in violation of federal and Texas law. Specifically, Defendant has targeted consumers searching for [the Witt Law Firm] and created a landing page, which incorporated Plaintiff\u2019s Mark, creating a misperception of source and affiliation concerning the Parties\u2019 competing services,\u201d court records said.<\/p>\n
Boyd claimed, \u201cThere is no likelihood of confusion, mistake or deception \u2026.\u201d<\/p>\n
\u201cThe Google Ad prominently identifies the source of the ad: Dean Boyd. The first part of the Google Ad states: \u2018You Meant Dean Boyd, Right?\u2019 The Google user immediately sees that this is a paid, sponsored ad. A reasonable consumer viewing this Google Ad would not be confused,\u201d court records said.<\/p>\n
Previous coverage: Lubbock personal injury lawyers in trademark tussle over personal branding \u2018Get Hit? Call Witt\u2019<\/a><\/p>\n Previous coverage: Dean Boyd hits back at Matt Witt\u2019s trademark infringement lawsuit, claiming his ad not confusing for consumers<\/a><\/p>\n \n\tRelated\n<\/p>\n
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