{"id":181951,"date":"2026-02-26T22:42:16","date_gmt":"2026-02-26T22:42:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/181951\/"},"modified":"2026-02-26T22:42:16","modified_gmt":"2026-02-26T22:42:16","slug":"brunch-just-got-better-in-plano-inside-urban-egg-local-profile","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/181951\/","title":{"rendered":"Brunch Just Got Better In Plano: Inside Urban Egg – Local Profile"},"content":{"rendered":"

Mornings just got a little more indulgent. Urban Egg, the Colorado-born brunch concept known for its all-scratch kitchen, opened<\/a> its newest location in December 2025 at Preston Towne Crossing, marking its second Texas outpost and 12th restaurant in the U.S.<\/p>\n

The vibe is bright and welcoming, the kind of place that feels equally suited for a slow weekend brunch or a weekday \u201ctreat yourself\u201d breakfast.<\/p>\n

At its core, Urban Egg\u2019s philosophy is simple: start with quality ingredients, make as much as possible in-house and build relationships with local suppliers whenever it can. During a recent visit, Local Profile sampled a cross-section of the menu.<\/p>\n

Comfort Classics, Turned Up A Notch<\/p>\n

Urban Egg\u2019s menu reads like a greatest hits album of breakfast favorites, but each dish comes with a little extra personality.<\/p>\n

There\u2019s the billion bourbon bacon, thick-cut and lacquered in a sweet, spiced glaze that lives up to its dramatic name. The chicken and waffle benedict layers crispy fried chicken, bacon jam and silky hollandaise over a Belgian sugar waffle, landing squarely between brunch comfort and over-the-top indulgence.<\/p>\n

The smoked salmon benedict felt bright and balanced, pairing cured wild Pacific salmon with dill-infused cream cheese, toasted capers and pickled onions. Meanwhile, the blue corn huevos rancheros delivered bold flavor and texture, from creamy avocado crema to tangy pickled onion and a choice of red or green chili.<\/p>\n

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\nPhoto: Matilda Preisendorf | Local Profile <\/p>\n

\u200bEven traditional plates get thoughtful touches. Steak and eggs arrives with roasted espresso butter, saut\u00e9ed mushrooms and loaded hash browns, while gluten-free, vegetarian and vegan options are woven throughout the menu.<\/p>\n

Save Room For The Sweet Stuff<\/p>\n

If there\u2019s a section that steals the spotlight, it\u2019s the bakery-style offerings.<\/p>\n

The house-made cinnamon roll appatizer comes sizzling in a skillet, topped with cream cheese frosting and bacon jam \u2014 a combination that sounds unexpected but works surprisingly well. The gourmet pancake flight is another crowd-pleaser, offering rotating flavors like strawberry cheesecake, lemon ricotta and blueberry streusel in one colorful spread.<\/p>\n

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\nPhoto: Matilda Preisendorf | Local Profile <\/p>\n

A seasonal orange-cranberry scone provides a lighter option, finished with a delicate drizzle of royal icing.<\/p>\n

Brunch Drinks That Keep The Party Going<\/p>\n

The drink menu leans fully into brunch energy, with both cocktails and fresh juice blends designed to match whatever mood the morning brings.<\/p>\n

The Urban Spritz offers a bubbly mix of prosecco and pineapple-infused vodka, while the espresso martini \u2014 a staff favorite \u2014 delivers a smooth caffeine kick. For something lighter, fresh blends like the tropical \u201cCure\u201d or the crisp, green \u201cHeavenly Dew\u201d add a refreshing counterpoint to the richer dishes.<\/p>\n

A Welcome Addition To Plano\u2019s Brunch Scene<\/p>\n

As North Texas\u2019 brunch culture continues to grow, Urban Egg arrives with a clear identity: comforting, scratch-made food served in a lively, welcoming space.<\/p>\n

It\u2019s the kind of place where mornings stretch easily into afternoons \u2014 fueled by good coffee, shareable plates and the simple pleasure of a well-made breakfast.<\/p>\n

We thank Urban Egg<\/a> for hosting and treating us.<\/p>\n

Don’t miss anything Local. Sign up<\/a> for our free newsletter.<\/p>\n","protected":false},"excerpt":{"rendered":"Mornings just got a little more indulgent. Urban Egg, the Colorado-born brunch concept known for its all-scratch kitchen,…\n","protected":false},"author":2,"featured_media":181952,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[72894,160,162,161],"class_list":["post-181951","post","type-post","status-publish","format-standard","has-post-thumbnail","category-plano","tag-breakfastdiningbrunchcoloradonorth-texasplanocollin-countyurban-egg","tag-plano","tag-plano-headlines","tag-plano-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/181951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=181951"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/181951\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/181952"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=181951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=181951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=181951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}