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Photo: PepsiCo Foods U.S.<\/p>\n
If you\u2019re trying to get more protein in your diet, PepsiCo Foods has a snack for you. Doritos Protein hits shelves next month with 10 grams of protein per one ounce serving\u2014soon to be 17 grams of protein per single-serve bag later this year.<\/p>\n
The new product aims to offer high protein while maintaining the \u201ctasty, bold flavor and iconic crunch\u201d that has defined Doritos for generations, said Plano-based PepsiCo Foods U.S.<\/p>\n
\u201cThe launch of Doritos Protein marks our strategic expansion into the protein snack category,\u201d Hern\u00e1n Tantardini, chief marketing officer of PepsiCo Foods U.S., said in a statement. \u201cWe\u2019re elevating the bold flavor and signature snacking experience consumers expect by using novel flavor and seasoning methods.\u201d\u00a0<\/p>\n
New twist on an old favorite<\/p>\n
Created for fans of Doritos who want more out of their snack, Doritos Protein is leveling-up with the benefit of added protein, plus no artificial colors or flavors.<\/p>\n
\u201cThis innovation underscores PepsiCo Foods\u2019 commitment to evolving its portfolio to meet shifting consumer preferences toward foods with functional ingredients,\u201d Tardini said. \u201c70% of consumers want their salty snacks to have protein\u2014and now we\u2019re making it more accessible and seamlessly integrated into everyday snacking occasions without compromising the distinctive Doritos experience.\u201d<\/p>\n
The new snack launches with two flavors: Doritos Protein Nacho Cheese and\u00a0Doritos Protein Sweet & Tangy BBQ.<\/p>\n
Consumers want \u2018functional\u2019 snacking<\/p>\n
Doritos Protein marks a significant milestone for the classic and beloved brand, offering protein in a familiar, flavorful, and accessible way, the company said.<\/p>\n
They\u2019re calling it \u201ca new product platform that addresses topical consumer trends\u201d in snacking:<\/p>\n
The company cited data showing that\u00a086% of Americans are actively adding protein to their diet;\u00a070% of consumers want salty snacks to have protein; and over 50% of consumers prioritize protein during snacking occasions<\/p>\n
Even more protein-enhanced options<\/p>\n
As consumers increasingly seek functional ingredients in their everyday snacks and beverages, PepsiCo said it\u2019s leveraging its brand portfolio to head up the new protein-focused snack transformation.<\/p>\n
Doritos Protein joins recent launches including SmartFood Fiber Pop coated popcorn, SunChips Fiber whole grain and black bean snacks, Pepsi Prebiotic Cola, poppi Prebiotic Soda, Quaker Protein Granola Bars, and Quaker Protein Old Fashioned Oats, demonstrating a commitment to giving consumers the foods and beverages they love, \u201cenhanced with the functional ingredients they seek,\u201d the company said.<\/p>\n
\u201cDoritos is synonymous with bold flavor and iconic crunch\u2014two attributes that our fans know and love. When we set out to create this product, we wanted to ensure we were delivering that unmistakable snacking experience, but in a new way with the added benefit of protein,\u201d said Jess Spaulding, VP of marketing at PepsiCo Foods U.S.<\/p>\n
\u201cAs consumer desires shift,\u201d she added, \u201cwe\u2019re showing that Doritos is a brand that can evolve and expand with those desires, offering consumers the best of both worlds\u2014delicious taste, as well as new functional ingredients.\u201d\u00a0<\/p>\n
Additional details on Doritos Protein<\/p>\n
Available starting next month in select retailers and markets, Doritos Protein is made with dairy-based protein (casein) as its protein source (and the first ingredient listed)\u2014a complete dairy protein containing all nine essential amino acids. It contains no artificial colors or flavors, the company added, while delivering the Doritos flavor and crunch consumers expect.<\/p>\n
Doritos Protein will come in two sizes initially: 7oz. for SRP $4.89 and 12.75oz for SRP $7.39. Additional sizes, including the single-serve size option with 17 grams of protein per bag, are planned for later this year.<\/p>\n
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