Texas Tech billionaire booster Cody Campbell says college athletics is at a breaking point.<\/p>\n
The prominent Texas Tech donor took to social media on Thursday to argue that the current model is unsustainable and threatens opportunities for thousands of athletes nationwide.<\/p>\n
\u201cCollege Sports are broken, and those who first made the mess and profit handsomely from the status quo do not want to fix it,\u201d Campbell wrote. \u201cWithout meaningful change, opportunities for thousands and thousands of talented student athletes will disappear and women\u2019s and Olympics sports programs will be canceled.\u201d<\/p>\n
Campbell explained his position and what he described as a \u201cdisjointed and disorganized revenue generation system\u201d as the root cause of mounting financial strain. He referenced reported deficits within the Big Ten and SEC, alleging that even the wealthiest leagues are grappling with unsustainable debt while publicly defending the current structure.<\/p>\n
College Sports are broken, and those who first made the mess and profit handsomely from the status quo do not want to fix it. Without meaningful change, opportunities for thousands and thousands of talented student athletes will disappear and women\u2019s and Olympics sports programs\u2026<\/p>\n
\u2014 Cody Campbell (@CodyC64) February 26, 2026<\/a><\/p>\n \u201cOur primary objective is to provide athletic programs, both big and small, the tools they need to achieve financial sustainability and preserve all of their programs, scholarships, and roster spots,\u201d Campbell wrote. He added that reform efforts align with Donald Trump’s \u201cSaving College Sports\u201d executive order issued last summer.<\/p>\n More:\u00a0What LSU reportedly spent to rebuild Lane Kiffin\u2019s roster hit a record high<\/a><\/p>\n Campbell\u2019s proposal seeks to amend the Sports Broadcasting Act of 1961 to allow conferences, specifically at the FBS level to pool media rights in a centralized model similar to the NFL and NBA. His Saving College Sports plan would also establish a new independent governing body to oversee revenue distribution and protect women\u2019s and Olympic sports.<\/p>\n The push has drawn sharp opposition from the Big Ten and SEC. According to a joint eight-page memo <\/a>distributed to lawmakers and obtained by Yahoo Sports\u2019 Ross Dellenger and The Athletic\u2019s Ralph Russo, the conferences labeled the proposal \u201cwell-intentioned but misguided.\u201d<\/p>\n Titled \u201cPreserving Autonomy and Stability in College Sports: Why Media Rights Pooling and SBA Reform are Misguided,\u201d the memo argues that centralized pooling could harm cross-conference scheduling and diminish traditional rivalries. It also contends that market forces not government mandates should drive media rights value.<\/p>\n