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A Target store in Denton. The retailer is opening a new location in Dallas’ Oak Cliff neighborhood on March 15\u2014its 51st in the DFW market\u2014as part of a $5 billion national expansion plan. [Photo: MMCRP\/Shutterstock]<\/p>\n
Target is opening a new store in Dallas\u2019 Oak Cliff neighborhood on March 15 as part of a national expansion that will bring more than 30 new locations online this year, backed by a $5 billion capital investment plan.<\/p>\n
The new store will be Target\u2019s 160th in Texas and its 51st in the Dallas-Fort Worth-Arlington market, according to the Minneapolis-based retailer. The store, located at 655 W. Illinois Ave. in the Wynnewood Village shopping center, is expected to employ more than 160 team members.<\/p>\n
Tailored to the neighborhood<\/p>\n
The retailer is tailoring merchandise to the community rather than rolling out a one-size-fits-all format. Target says the Oak Cliff store\u2019s assortment \u201creflects the needs of its Hispanic and Black guests,\u201d according to the company\u2019s fact sheet. Services will include Drive Up, Order Pickup, and same-day delivery through Target Circle 360, with next-day delivery available across Dallas. The store will also feature a CVS Pharmacy and Starbucks Cafe.<\/p>\n
At approximately 110,000 square feet, the Oak Cliff store falls slightly below the chain average of about 125,000 square feet but larger than a small urban store. While the company said it is focusing on larger store formats as it builds out its next-gen stores, it operates in varying sizes depending on the location.<\/p>\n
The Dallas location is one of seven new Target stores opening in March, and the only one in Texas. The others are in Bakersfield and Delano, California; Springfield, Missouri; Jersey City and West Orange, New Jersey; and Fuquay-Varina, North Carolina, where Target will mark its 2,000th U.S. store.<\/p>\n
$5 billion bet on physical retail<\/p>\n
The openings are part of what Target is calling \u201ca new chapter\u201d in its growth strategy under CEO Michael Fiddelke. The company announced<\/a> the expansion in a news release today, saying it plans to add more than 300 new stores by 2035. The $5 billion capital investment plan for 2026 supports both new stores and more than 130 full-store remodels nationwide, alongside \u201chundreds of millions of dollars in additional store payroll and training to improve guest service,\u201d according to Target.<\/p>\n \u201cGuests tell us all the time they want a Target closer to home, and this investment helps us do exactly that,\u201d said Adrienne Costanzo, Target\u2019s chief stores officer, in the announcement. \u201cThat means even more neighborhoods will get the full Target experience.\u201d<\/p>\n Costanzo framed the store openings as economic development plays as much as retail expansions.<\/p>\n \u201cEvery time we open a new Target store, we\u2019re planting roots in that community,\u201d she said. \u201cThat means in addition to delivering a better shopping experience that\u2019s faster and more reliable, we\u2019re creating growth and opportunity\u2014through good jobs, support for local nonprofits and long-term economic investment in the neighborhoods we serve.\u201d<\/p>\n More North Texas stores in the pipeline<\/p>\n The Oak Cliff opening is just the first of several North Texas stores Target has in the works. According to earlier reporting by WFAA, Target also has new locations planned for Forney, Fort Worth, and Little Elm<\/a>, which are all expected to open later in 2026.<\/p>\n Stores as micro-fulfillment hubs<\/p>\n The expansion is as much a logistics play as a retail one. Target said its stores \u201cserve as both shopping destinations and micro-fulfillment hubs,\u201d fulfilling 95% of the company\u2019s digital orders, according to the company\u2019s fact sheet.<\/p>\n The more stores Target opens, the closer its inventory sits to customer. And the faster it can deliver.\u00a0<\/p>\n Target\u2019s same-day delivery service through Target Circle 360, its premium membership program, already reaches 80% of the U.S. population, according to the company. The retailer is also scaling up its next-day delivery option, launching in more than 20 new metro areas this year to reach 60% of the population\u2014a service Target is still building out.<\/p>\n Part of the $5 billion capital plan is aimed at \u201cleveraging technology to fulfill online orders faster and easier for guests,\u201d according to Target. Costanzo said the new stores \u201cgive our teams the tools and environments to bring our merchandising strengths to life, create easier and more inspiring shopping experiences, and use technology to move smarter and faster every day.\u201d<\/p>\n Don\u2019t miss what\u2019s next. Subscribe\u00a0to\u00a0Dallas\u00a0Innovates.<\/p>\n Track Dallas-Fort Worth\u2019s business and innovation landscape with our curated news in your inbox Tuesday-Thursday.<\/p>\n \u00a0<\/p>\n \tR E A D\u00a0\u00a0 N E X T\t<\/p>\n \t North Texas has plenty to see, hear, and watch.\u00a0Here are our editors’ picks. Plus, you’ll find more selections to “save the date.”<\/p>\n \t Creatives Care Dallas brings virtual care, behavioral health, 2,000+ medications with zero copay, and more to Dallas County’s gig workers. The community initiative is powered by Arete Health Shield in partnership with the Dallas Music Office.<\/p>\n \t D CEO and Dallas Innovates have expanded The Innovation Awards 2026 with more individual and company categories this year. Now is your chance to be part of the region\u2019s defining recognition for innovators.<\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2025\/10\/calendar-lukpedclub_istockphoto_weekly-calendar-811171674_1027x1027.jpg\")
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