{"id":197127,"date":"2026-03-09T20:10:08","date_gmt":"2026-03-09T20:10:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/197127\/"},"modified":"2026-03-09T20:10:08","modified_gmt":"2026-03-09T20:10:08","slug":"rockem-boots-stepping-into-the-rodeo-scene-for-the-first-time","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/197127\/","title":{"rendered":"Rock&#8217;em Boots stepping into the Rodeo scene for the first time"},"content":{"rendered":"<p class=\"EkqkG IGXmU nlgHS yuUao MvWXB TjIXL aGjvy ebVHC \">HOUSTON, Texas (KTRK) &#8212; A growing Houston brand is expanding its presence during one of the city&#8217;s biggest events.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Rock&#8217;em Boots has a booth inside NRG Center for the first time during the Houston Livestock Show and Rodeo.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Juany Covarrubias is co-owner of Rock&#8217;em. She describes the store as your one stop to Western wear, &#8220;We will truly dress you up from head to toe in western from your hat, your outfit, your belt, your boots, even your socks,&#8221;<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">The rodeo attracts millions of visitors every year, giving businesses a major opportunity to connect with customers from across Texas and beyond.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Covarrubia calls the Rodeo a huge milestone for her business, &#8220;We&#8217;re going to be able to cater to a whole new demographic that maybe don&#8217;t know us yet,&#8221;<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC eTIW sUzSN \">If you can&#8217;t make it to the Rodeo, Rock&#8217;em Boots has two Houston locations. You can find more information on their <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/shoprockem.com\/pages\/locations\" target=\"_blank\" rel=\"nofollow noopener\">website<\/a>.<\/p>\n<p>Copyright \u00a9 2026 KTRK-TV. All Rights Reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"HOUSTON, Texas (KTRK) &#8212; A growing Houston brand is expanding its presence during one of the city&#8217;s biggest&hellip;\n","protected":false},"author":2,"featured_media":197128,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[77940,77939,5718,277,38999,56,58,57,77938,2324,57166],"class_list":["post-197127","post","type-post","status-publish","format-standard","has-post-thumbnail","category-houston","tag-77940","tag-belts","tag-boots","tag-fashion","tag-hats","tag-houston","tag-houston-headlines","tag-houston-news","tag-rockem-boots","tag-style","tag-western"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/197127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=197127"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/197127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/197128"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=197127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=197127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=197127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}