{"id":20194,"date":"2025-10-25T02:14:11","date_gmt":"2025-10-25T02:14:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/20194\/"},"modified":"2025-10-25T02:14:11","modified_gmt":"2025-10-25T02:14:11","slug":"texas-tech-celebrates-toreador-media-centennial","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/20194\/","title":{"rendered":"Texas Tech celebrates Toreador Media Centennial"},"content":{"rendered":"<p class=\"text | article-text\">LUBBOCK, Texas (KCBD) &#8211; The Texas Tech College of Media &amp; Communication is celebrating 100 years of student journalism, including the newspaper The Daily Toreador and yearbook La Ventana.<\/p>\n<p><img decoding=\"async\" class=\"figure-img img-fluid mx-auto d-block\" alt=\"University Daily capturing the Lady Raiders 1993 championship team.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2025\/10\/RI4HVVXRJNGKBIWXZR4VIMJUAE.jpg\" width=\"980\" height=\"735\" \/>University Daily capturing the Lady Raiders 1993 championship team.<img decoding=\"async\" class=\"figure-img img-fluid mx-auto d-block\" alt=\"Various editions of The Daily Toreador and The University Daily.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2025\/10\/BTXUBAF2CJBN7LMFRWH7YFEZD4.jpg\" width=\"980\" height=\"735\" \/>Various editions of The Daily Toreador and The University Daily.(KCBD \/ Matt Ernst)<\/p>\n<p class=\"text | article-text\">Alumni and students gathered Friday evening for a dinner and gala at the McKenzie-Merket Alumni Center, one of several events held this month marking the milestone. Tech alumnus and former Daily Toreador editor Michael A. Cantu served as emcee. <\/p>\n<p><img decoding=\"async\" class=\"figure-img img-fluid mx-auto d-block\" alt=\"Centennial Celebration Dinner was held at the McKenzie-Merket Alumni Center Oct. 24, 2025.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2025\/10\/5FIMGSAVBNFINN4LXRYLFHA7H4.jpg\" width=\"980\" height=\"735\" \/>Centennial Celebration Dinner was held at the McKenzie-Merket Alumni Center Oct. 24, 2025.(KCBD \/ Matt Ernst)<\/p>\n<p class=\"text | article-text\">Linda Rutherford, a member of the College of Media &amp; Communication national advisory board, visited with students in class Friday before attending the dinner. <\/p>\n<p class=\"text | article-text\">\u201cIt\u2019s a great milestone, when you think back&#8230;100 years of student journalism,\u201d Rutherford said. \u201cAnd all the things that have happened that student media has able to be a part of.\u201d<\/p>\n<p class=\"text | article-text\">While pursuing a journalism degree, Rutherford worked for the newspaper, then known as The University Daily. She served as editor in 1987-88.<\/p>\n<p class=\"text | article-text\">\u201cThe practical experience I got, alongside the classes that I took in my journalism major, really got me ready for going out and finding a job,\u201d Rutherford said. She wrote for several newspapers, including The Dallas Times-Herald, as well as for Newsweek Magazine. <\/p>\n<p class=\"text | article-text\">\u201cIt was because of the experience I got, working four years for Toreador Media.\u201d<\/p>\n<p class=\"text | article-text\">Rutherford then transitioned to public relations at Southwest Airlines, beginning in 1992. Over her more than three decades at Southwest, she rose the ranks to eventually become chief communications officer. Rutherford now serves as an executive advisor to Southwest. <\/p>\n<p class=\"text | text-start article-text\">On display at the McKenzie-Merket Alumni Center were some items kept in a time capsule for 50 years. It was buried in September 1975, then <a href=\"https:\/\/www.kcbd.com\/2025\/02\/12\/texas-tech-college-media-communication-opens-time-capsule-1975\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.kcbd.com\/2025\/02\/12\/texas-tech-college-media-communication-opens-time-capsule-1975\/\">opened in February 2025<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"figure-img img-fluid mx-auto d-block\" alt=\"Letter dated Sept. 9, 1975 detailing the contents of a time capsule at Texas Tech. The capsule...\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2025\/10\/77YAGKDKTRHR5CY6OVBRYV2YGY.jpg\" width=\"980\" height=\"735\" \/>Letter dated Sept. 9, 1975 detailing the contents of a time capsule at Texas Tech. The capsule was opened in February 2025.(KCBD)<img decoding=\"async\" class=\"figure-img img-fluid mx-auto d-block\" alt=\"A copy of The University Daily from Sept. 2, 1975, preserved in a time capsule opened in 2025.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2025\/10\/P5GFC5CFXFF2LG72M4IGUUVPMQ.jpg\" width=\"980\" height=\"735\" \/>A copy of The University Daily from Sept. 2, 1975, preserved in a time capsule opened in 2025.<\/p>\n<p class=\"text | article-text\">This includes a KCBD newscast script from February 10, 1975.<\/p>\n<p><img decoding=\"async\" class=\"figure-img img-fluid mx-auto d-block\" alt=\"A KCBD 6 p.m. newscast script from Feb. 10, 1975, preserved in a Texas Tech time capsule.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2025\/10\/TAER6NT64VBJZJ5NZLG7ZXYGNI.jpg\" width=\"980\" height=\"735\" \/>A KCBD 6 p.m. newscast script from Feb. 10, 1975, preserved in a Texas Tech time capsule.(KCBD)<\/p>\n<p class=\"text | article-text\">Attendees to Friday\u2019s dinner were given a sneak peek of A Century of Storytelling, a coffee table book now in production that documents student journalists\u2019 work. It is a partnership between Toreador Media and the Texas Tech Alumni Association. <\/p>\n<p class=\"text | article-text\">There will be an on-field recognition of Toreador Media\u2019s centennial during the Oklahoma State-Texas Tech game Saturday. <\/p>\n<p class=\"copyright |\">Copyright 2025 KCBD. All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"LUBBOCK, Texas (KCBD) &#8211; The Texas Tech College of Media &amp; Communication is celebrating 100 years of student&hellip;\n","protected":false},"author":2,"featured_media":20195,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[168,170,169],"class_list":["post-20194","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lubbock","tag-lubbock","tag-lubbock-headlines","tag-lubbock-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/20194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=20194"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/20194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/20195"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=20194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=20194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=20194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}