{"id":202191,"date":"2026-03-13T00:36:12","date_gmt":"2026-03-13T00:36:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/202191\/"},"modified":"2026-03-13T00:36:12","modified_gmt":"2026-03-13T00:36:12","slug":"h-e-b-reopens-annual-contest-letting-food-companies-compete-for-shelf-space","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/202191\/","title":{"rendered":"H-E-B reopens annual contest letting food companies compete for shelf space"},"content":{"rendered":"<p><img data-perfmatters-preload=\"\" data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"780\" height=\"509\" data-attachment-id=\"367991\" data-permalink=\"https:\/\/www.sacurrent.com\/food-drink\/dallas-fort-worth-residents-finally-get-to-see-what-all-the-fuss-is-about-as-h-e-b-opens-store-in-frisco-29909159\/attachment\/heb-frisco-exterior-and-partner-photos-16-1-scaled-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.sacurrent.com\/wp-content\/uploads\/2022\/09\/heb-frisco-exterior-and-partner-photos-16-1-scaled-1.webp?fit=2560%2C1670&amp;ssl=1\" data-orig-size=\"2560,1670\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"heb-frisco-exterior-and-partner-photos-16-1-scaled-1\" data-image-description=\"&lt;p&gt;Texas grocer H-E-B is once again urging potential suppliers to compete for shelf space and cash prizes. &lt;\/p&gt;&#10;\" data-image-caption=\"&lt;p&gt;Texas grocer H-E-B is once again urging potential suppliers to compete for shelf space and cash prizes. &lt;\/p&gt;&#10;\" data-medium-file=\"https:\/\/i0.wp.com\/www.sacurrent.com\/wp-content\/uploads\/2022\/09\/heb-frisco-exterior-and-partner-photos-16-1-scaled-1.webp?fit=300%2C196&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.sacurrent.com\/wp-content\/uploads\/2022\/09\/heb-frisco-exterior-and-partner-photos-16-1-scaled-1.webp?fit=780%2C509&amp;ssl=1\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/03\/heb-frisco-exterior-and-partner-photos-16-1-scaled-1.webp.jpeg\" alt=\"Texas grocer H-E-B is once again urging potential suppliers to compete for shelf space and cash prizes.\" class=\"wp-image-367991\"  \/>Texas grocer H-E-B is once again urging potential suppliers to compete for shelf space and cash prizes.  Credit: Courtesy Photo \/ H-E-B<\/p>\n<p>Texas entrepreneurs once again have the chance to get their products onto H-E-B\u2019s shelves as Texas\u2019 dominant grocery chain launches its 13th annual H-E-B Quest for Texas Best.<\/p>\n<p>Submissions for the competition opened March 11 and run through April 22, allowing Texas-based makers to compete for $100,000 in prize money and the possibility of seeing their products sold in H-E-B stores statewide.<\/p>\n<p>The grocer will review entries and select finalists who will present their products to a panel of judges this October in San Antonio. Judges will choose four winners, awarding $50,000 and the title of \u201cTexas Best\u201d to the grand prize recipient, along with placement on H-E-B store shelves. Additional prizes include $25,000 for first place, $15,000 for second place and $10,000 for third.<\/p>\n<p>Over the past decade, the competition has highlighted more than 1,000 Texas-made products in food and non-food categories, according to H-E-B officials. The chain has also reviewed more than 7,000 product submissions and awarded nearly $3 million in prize money, along with marketing and mentorship support for participating businesses.<\/p>\n<p>To help applicants prepare, H-E-B will host informational sessions with sourcing leaders on March 18, April 8, April 15 and April 21. Registration is required. Entrepreneurs interested in entering can review competition requirements and register online through the Quest for Texas Best <a href=\"https:\/\/heb.my.site.com\/questfortexasbest\/login?ec=302&amp;startURL=\/questfortexasbest\/\" rel=\"nofollow noopener\" target=\"_blank\">program website<\/a>.<\/p>\n<p class=\"has-normal-font-size\"><a href=\"https:\/\/www.sacurrent.com\/sanantonio\/NewsletterSignup\/Page\" rel=\"nofollow noopener\" target=\"_blank\">Sign Up for SA Current newsletters.<\/a><\/p>\n<p class=\"has-normal-font-size\">Follow us:\u00a0<a href=\"https:\/\/apple.news\/TiFMu3wPkRj6PC4xS5L36bg\" rel=\"nofollow noopener\" target=\"_blank\">Apple News<\/a>\u00a0|\u00a0<a href=\"https:\/\/news.google.com\/publications\/CAAqKAgKIiJDQklTRXdnTWFnOEtEWE5oWTNWeWNtVnVkQzVqYjIwb0FBUAE?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" rel=\"nofollow noopener\" target=\"_blank\">Google News<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.newsbreak.com\/@c\/1599768?s=01\" rel=\"nofollow noopener\" target=\"_blank\">NewsBreak<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.reddit.com\/r\/SanAntonio_Current\/\" rel=\"nofollow noopener\" target=\"_blank\">Reddit<\/a>\u00a0|\u00a0<a href=\"https:\/\/instagram.com\/sacurrent\" rel=\"nofollow noopener\" target=\"_blank\">Instagram<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.facebook.com\/sacurrent\" rel=\"nofollow noopener\" target=\"_blank\">Facebook\u00a0<\/a>| <a href=\"https:\/\/twitter.com\/SAcurrent\" rel=\"nofollow noopener\" target=\"_blank\">Twitter<\/a>\u00a0| Or sign up for our\u00a0<a href=\"https:\/\/www.sacurrent.com\/feed\/?partner-feed=all\" rel=\"nofollow noopener\" target=\"_blank\">RSS Feed<\/a><\/p>\n<p>Related Stories<\/p>\n<p>\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sacurrent.com\/food-drink\/flavor\/eight-ways-to-celebrate-st-patricks-day-at-san-antonio-bars-and-eateries\/\" rel=\"bookmark nofollow noopener\" tabindex=\"-1\" aria-hidden=\"true\" target=\"_blank\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/03\/1773362172_66_Padddy.jpg\" class=\"attachment-newspack-article-block-landscape-medium size-newspack-article-block-landscape-medium wp-post-image\" alt=\"Eight ways to celebrate St. Patrick\u2019s Day at San Antonio bars and eateries\" data-hero-candidate=\"1\"   data-attachment-id=\"399684\" data-permalink=\"https:\/\/www.sacurrent.com\/food-drink\/flavor\/eight-ways-to-celebrate-st-patricks-day-at-san-antonio-bars-and-eateries\/attachment\/padddy\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.sacurrent.com\/wp-content\/uploads\/2026\/03\/Padddy.jpg?fit=999%2C694&amp;ssl=1\" data-orig-size=\"999,694\" data-comments-opened=\"0\" 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data-large-file=\"https:\/\/i0.wp.com\/www.sacurrent.com\/wp-content\/uploads\/2026\/03\/Padddy.jpg?fit=780%2C542&amp;ssl=1\"\/>\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/p>\n<p>\n\t\t\t\t\tFrom green beer and Irish whiskey to succulent menu selections, these spots have you covered.\t\t\t\t<\/p>\n<p>\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sacurrent.com\/food-drink\/flavor\/first-look-old-city-hall-offers-upscale-excuse-for-new-braunfels-dining-excursion\/\" rel=\"bookmark nofollow noopener\" tabindex=\"-1\" aria-hidden=\"true\" target=\"_blank\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/03\/1773362172_513_OldCity1.jpg\" class=\"attachment-newspack-article-block-landscape-medium size-newspack-article-block-landscape-medium wp-post-image\" alt=\"First Look: Old City Hall offers upscale excuse for New Braunfels dining excursion\" data-hero-candidate=\"1\"   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and La Cosecha Mexican Table.&lt;\/p&gt;&#10;\" data-image-caption=\"&lt;p&gt;Old City Hall Restaurant &amp; Bar is the latest from Wiggins Hospitality, the group behind New Braunfels standbys McAdoo\u2019s Seafood Co. and La Cosecha Mexican Table.&lt;\/p&gt;&#10;\" data-medium-file=\"https:\/\/i0.wp.com\/www.sacurrent.com\/wp-content\/uploads\/2026\/03\/OldCity1.jpg?fit=300%2C203&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.sacurrent.com\/wp-content\/uploads\/2026\/03\/OldCity1.jpg?fit=780%2C529&amp;ssl=1\"\/>\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/p>\n<p>\n\t\t\t\t\tThe restaurant is the latest from the group behind New Braunfels standbys McAdoo\u2019s Seafood Co. and La Cosecha Mexican Table.\t\t\t\t<\/p>\n<p>\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.sacurrent.com\/food-drink\/flavor\/californias-starbird-chicken-chain-will-expand-into-san-antonio-next-year\/\" rel=\"bookmark nofollow noopener\" tabindex=\"-1\" aria-hidden=\"true\" target=\"_blank\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/03\/1773362172_985_Starbird-Fairfax-LA.jpg\" class=\"attachment-newspack-article-block-landscape-medium size-newspack-article-block-landscape-medium wp-post-image\" alt=\"California\u2019s Starbird Chicken chain will expand into San Antonio next year\" data-hero-candidate=\"1\"   data-attachment-id=\"399312\" data-permalink=\"https:\/\/www.sacurrent.com\/food-drink\/flavor\/californias-starbird-chicken-chain-will-expand-into-san-antonio-next-year\/attachment\/starbird-fairfax-la\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.sacurrent.com\/wp-content\/uploads\/2026\/03\/Starbird-Fairfax-LA.jpg?fit=1087%2C667&amp;ssl=1\" data-orig-size=\"1087,667\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS RP&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1697212051&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;24&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.01&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Starbird Fairfax \u2013 LA\" data-image-description=\"&lt;p&gt;Starbird currently has locations in California and Colorado.&lt;\/p&gt;&#10;\" data-image-caption=\"&lt;p&gt;Starbird currently has locations in California and Colorado.&lt;\/p&gt;&#10;\" data-medium-file=\"https:\/\/i0.wp.com\/www.sacurrent.com\/wp-content\/uploads\/2026\/03\/Starbird-Fairfax-LA.jpg?fit=300%2C184&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.sacurrent.com\/wp-content\/uploads\/2026\/03\/Starbird-Fairfax-LA.jpg?fit=780%2C478&amp;ssl=1\"\/>\t\t\t\t\t\t\t\t\t\t\t\t<\/a><\/p>\n<p>\n\t\t\t\t\tThe restaurants specialize in organic, antibiotic-free chicken that\u2019s hand-breaded with gluten-free flour and flavored with a blend of spices.\t\t\t\t<\/p>\n<p>\t<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Texas grocer H-E-B is once again urging potential suppliers to compete for shelf space and cash prizes. Credit:&hellip;\n","protected":false},"author":2,"featured_media":202192,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[10510,79724,82,84,83,21210,79725,79726,79727],"class_list":["post-202191","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-antonio","tag-h-e-b","tag-h-e-b-quest-for-texas-best","tag-san-antonio","tag-san-antonio-headlines","tag-san-antonio-news","tag-small-businesses","tag-texas-entrepreneurs","tag-texas-food-companies","tag-texas-grocers"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/202191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=202191"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/202191\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/202192"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=202191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=202191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=202191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}