{"id":204781,"date":"2026-03-14T18:14:08","date_gmt":"2026-03-14T18:14:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/204781\/"},"modified":"2026-03-14T18:14:08","modified_gmt":"2026-03-14T18:14:08","slug":"sxsw-future-of-music-showcase-recap","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/204781\/","title":{"rendered":"SXSW Future of Music Showcase Recap"},"content":{"rendered":"

\n\tFuerza Regida<\/a> had already made history as the first m\u00fasica mexicana band featured on the cover of <\/a>Rolling Stone \u2014 but their showcase on Friday night was a chance to remind everyone of the bold, audacious appeal and formidable stage presence that have brought the San Bernadino favorites to the top. Led by the relentlessly charismatic frontman JOP, Fuerza blasted through a packed setlist that included massive hits like \u201cMarlboro Rojo,\u201d imbuing tradition and classic m\u00fasica mexicana sounds with the brash, rebellious spirit of 21st-century rock stars.<\/p>\n

\n\tThe guys brought reinforcements to the showcase. A few years back, JOP co-founded the music label Street Mob, which has become a hub teeming with young talent and names that have quickly become some of the most exciting in m\u00fasica mexicana. Fuerza\u2019s night at Rolling Stone\u2019s Future of Music<\/a> showcase \u2014 following Lola Young<\/a>\u2018s opening-night performance on Thursday \u2014 became a Street Mob takeover, representing just how much this group has shaped the look and feel of the genre today.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tFuerza Regida (from left): Mois\u00e9s L\u00f3pez, Jos\u00e9 Garc\u00eda, Samuel J\u00e1imez, Khrystian Ramos, and JOP<\/p>\n

\t\t\t\t\t\t\t\t\tSamantha Tellez for Rolling Stone<\/p>\n

\n\tThe first band to kick everything off was Linea Personal. One of the newest bands on the Street Mob roster, the quartet has stood out for its smoother, more sentimental approach to m\u00fasica mexicana \u2014 and for the wildly likable onstage presence of singer and frontman Gustavo Raya-Garc\u00eda. Though the guys were some of the youngest onstage \u2014 their ages range from 17 to 25 \u2014 they didn\u2019t miss a beat as they opened the festivities with the flickering strings of their corrido \u201cHolanda,\u201d a song they released back in 2024. They bounced through their repertoire from there, hitting high points like the dreamy \u201cBalazos\u201d and \u201cTe Hubieras Ido Antes.\u201d As the crowd screamed every lyric back to them, Raya-Garc\u00eda leaned down from the stage to sign autographs for fans losing their minds in the front row. Next to him, his little brother Aidan Raya-Garc\u00eda, 17, helped with back-up vocals.<\/p>\n

\t\tEditor\u2019s picks<\/p>\n

\n\tNext, Clave Especial took it upon themselves to hype up the crowd. They\u2019ve had huge momentum in the last year, rising through the ranks to become one of Street Mob\u2019s most promising signees. The band cut its teeth as young college kids, gigging throughout California, something that clearly has made them a tight-knit band of performers. They swung through an upbeat setlist that included \u201cLa Neta,\u201d \u201cTu tu tu,\u201d \u201cComo Capo,\u201d and an unexpected cover of \u201cArriba Los Corridos,\u201d by the OG group Los Alegres del Barranco Musical. The latter seemed to be a proud vindication of corridos, a style that\u2019s been increasingly under scrutiny in m\u00fasica mexicana because of its tradition of name-checking outlaws, bandits, and cartel leaders. Clave performed all of their songs with a ton of conviction, raising the energy and prepping the crowd for what was to come.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tFuerza Regida headlined Night Two of Rolling Stone\u2018s Future of Music showcase at SXSW 2026<\/a>.<\/p>\n

\t\t\t\t\t\t\t\t\tSamantha Tellez for Rolling Stone<\/p>\n

\n\tThat gave Chino Pacas plenty of runway as he bounded onstage for one of the most off-the-wall sets of the night. The Mexican singer has charmed his way to the top of the m\u00fasica mexicana scene with his distinct, grit-filled delivery \u2014 even Drake<\/a> hit him up to have him write a corrido for him. The 19-year-old sparkplug has relentless livewire energy and got things going with \u201cHoy de Perlas.\u201d He put everything out there, sometimes stopping and letting the crowd yell out entire choruses for him \u2014 and thrilling everyone when surprise guest Chuyin, the newcomer known for wearing a giant doll-like mask, popped out to help him. Toward the end, Chino started feeling the rock & roll energy and leapt offstage, crowd-surfing into adoring fans.<\/p>\n

\n\tIn a lot of ways, his performance set the atmosphere for the main event. A brief video that recounted Fuerza\u2019s journey going from backyard gigs to billions of streams pumped up the crowd \u2014 especially day ones who had followed the band\u2019s trajectory all that way.\u00a0Just after 11 p.m., the guys stepped out in matching studded leather vests, striding onstage with all the swashbuckling bravado they\u2019ve earned since leaping out of San Bernadino, California. Instantly, it was straight to the hits: JOP sprang into action with their mega-hit \u201cMarlboro Rojo,\u201d a track that rocketed up the Billboard charts, hitting number one on Hot Latin Songs.<\/p>\n

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\n\t\u201cLet\u2019s go back in time,\u201d he proclaimed at one point, taking the band back to a few of their earlier songs, like \u201cExcesos,\u201d from 2023. Still, Fuerza fans found hits from all eras that prove the band\u2019s versatility: energetic corridos like \u201cQue Onda\u201d with Chino Pacas and smoother dancefloor starters like \u201cMe Jalo\u201d with cumbia outfit Grupo Frontera.<\/p>\n

\n\tToward the end, JOP looked up cheerfully into the crowd and showed off the streak of rebelliousness that\u2019s defined so much of his own persona: \u201cThey\u2019re telling me to get off, you know, but I\u2019ma hit you guys with one more,\u201d he teased as the fans shouted for more with chants of \u201cOtra! Otra! Otra!\u201d They launched into \u201cCuando No Era Cantante,\u201d the massive reggaeton remix the guys hopped onto in 2024. With a swell of applause and a burst of smoke and explosions, Fuerza closed out the night \u2014 an apt ending for a band \u00a0that isn\u2019t afraid to break the rules a little bit.<\/p>\n","protected":false},"excerpt":{"rendered":"Fuerza Regida had already made history as the first m\u00fasica mexicana band featured on the cover of Rolling…\n","protected":false},"author":2,"featured_media":204782,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[132,134,133,80646,80647,80648,2970],"class_list":["post-204781","post","type-post","status-publish","format-standard","has-post-thumbnail","category-austin","tag-austin","tag-austin-headlines","tag-austin-news","tag-fuerza-regida","tag-future-of-music","tag-future-of-music-2026","tag-sxsw-2026"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/204781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=204781"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/204781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/204782"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=204781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=204781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=204781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}