{"id":218747,"date":"2026-03-24T22:24:11","date_gmt":"2026-03-24T22:24:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/218747\/"},"modified":"2026-03-24T22:24:11","modified_gmt":"2026-03-24T22:24:11","slug":"texas-largest-sim-racing-center-to-open-in-dallas-this-summer-dallas-innovates","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/218747\/","title":{"rendered":"Texas\u2019 Largest ‘Sim’ Racing Center To\u00a0Open in\u00a0Dallas This\u00a0Summer \u00bb Dallas Innovates"},"content":{"rendered":"

Velocity | Sim Racing Lounge aims to bring the thrill of motorsports to Dallas this summer with 34 \u201cworld-class racing simulators\u201d in the state\u2019s largest sim racing center.<\/p>\n

Velocity\u2019s 10,000-square-foot-plus venue will be located at The Hill shopping center at 9830 N. Central Expressway at Walnut Hill Lane. It will offer an authentic, professional-grade driving experience in a sleek, automotive-themed lounge with three unique racing zones. With a large central bar, and a full kitchen, Velocity said it will offer \u201ccarefully curated, motorsports-inspired food and craft cocktail menus.\u201d<\/p>\n

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\u201cMotorsports and racing has been a huge part of my life and Velocity is about sharing that passion with the community,\u201d Founder Viet Tran said in a statement. \u201cAfter creating a true motorsport and car enthusiast destination in Houston, we knew Dallas was the natural next step. We\u2019re excited to bring the largest simulation racing center in Texas to the DFW region and can\u2019t wait for everyone to experience Velocity.\u201d<\/p>\n

Dallas will be Velocity\u2019s new flagship location, doubling the size of its inaugural Houston lounge, which welcomed more than 28,000 drivers in its first year in 2025, the company said.<\/p>\n

Dallas-themed course and Texas competitions<\/p>\n

Interconnected racing simulators, each equipped with full motion systems and 180-degree panoramic displays, will bring immersive sim racing to Dallas with a realistic virtual driving experience.<\/p>\n

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[Screenshot: Velocity Dallas video]<\/p>\n

Guests will be able to choose virtual race cars from iconic brands such as Porsche and Lamborghini to race on world-famous tracks including the Circuit of the Americas, Laguna Seca, and Silverstone Circuit.\u00a0<\/p>\n

Velocity said it\u2019s developing a custom\u201cVirtual Dallas\u201d track that will launch later in 2026. The route will start at Velocity Dallas, run south along U.S. 75 toward downtown, then head back north on the Dallas North Tollway. Simulated racing on familiar roadways builds on the success of Velocity\u2019s \u201cVirtual 610 Challenge\u201d course in Houston, the first custom-designed virtual city driving experience of its kind in the U.S., the company said<\/p>\n

The Dallas location will also introduce a patent-pending Racer Simulator, which Velocity calls \u201cthe world\u2019s first kid-friendly motion simulator\u201d to allow families together in their dream cars on famous tracks. All simulators will be connected so friends, families, and coworkers can compete head-to-head on the same course.<\/p>\n

Velocity plans to host live, intercity sim racing events between its Dallas and Houston locations using live cameras so fans can watch the racers compete in real time. Tran said his long-term vision includes a Texas-wide sim racing championship to honor the best driver in the state, with up to 60 drivers on a shared virtual grid across multiple venues.\u00a0<\/p>\n

Inspiration and venue highlights<\/p>\n

Tran brings a blend of tech expertise and racing passion to Velocity. Born in Vietnam and raised in Texas, he graduated from high school in Houston and from Stanford University. His tech career led him through several startups and later to Amazon in New York and Seattle. An avid motorcycle club-racing enthusiast, he was inspired to create Velocity after an on-track accident and using sim racing during his at-home recovery, the company said.<\/p>\n

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\u201cVelocity has become the go-to destination for car, motorcycle, and racing enthusiasts, from someone who wants to have a fun and memorable night out to the most dedicated racers wanting to improve their lap time,\u201d Tran said. \u201cThe goal at Velocity is to make racing fun and accessible for everyone while building a community with a shared passion. Now, with two locations, we have the opportunity to bring even more drivers into the sport across Texas.\u201d<\/p>\n

Velocity Dallas will host both everyday fun and large-scale events, with a private event room and the ability to reserve the entire venue for corporate events and social celebrations. The lounge can accommodate more than 400 guests and will showcase cars and motorcycles on display, dramatic lighting and signage, and custom motorsports design elements. Tran is collaborating with architecture firm Fusion AE on the overall design and ARIA Signs & Designs for racetrack-inspired lighting and a striking 75-foot-long center bar.<\/p>\n

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Velocity\u2019s food and drink menus will be inspired by global motorsports culture, featuring cuisines from America, Europe, and Asia to celebrate the worldwide appeal of cars and racing culture. The bar will offer cocktails and mocktails honoring famous tracks and racing legends.\u00a0<\/p>\n

GALLERY
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[Screenshot: Velocity Dallas video]<\/p>\n

\u00a0
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\tR E A D\u00a0\u00a0 N E X T\t<\/p>\n

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Bill Schmitt will take the lead in scaling Lyric’s core virtual care platform and driving growth across strategic portfolio businesses, including GoLexi, Lyric’s virtual pet telehealth platform.<\/p>\n

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OneSource Virtual is a leading provider of HR and payments services for the Workday business process management platform. As part of the transaction, OSV founders, management, and employees will retain a significant minority stake in OSV, and Halyard Capital and TCV will fully exit their stakes in OSV.<\/p>\n

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Cali Tran brings extensive experience and a deep understanding of the media, advertising, and digital marketing landscapes to Simpli.fi, the Fort Worth advertising software provider said. He succeeds founder and CEO Frost Prioleau, who will become executive chairman.<\/p>\n","protected":false},"excerpt":{"rendered":"Velocity | Sim Racing Lounge aims to bring the thrill of motorsports to Dallas this summer with 34…\n","protected":false},"author":2,"featured_media":218748,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[102,104,103,85373,85374,85375,85376,85377],"class_list":["post-218747","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dallas","tag-dallas","tag-dallas-headlines","tag-dallas-news","tag-racing-simulators","tag-velocity","tag-velocity-sim-racing-lounge","tag-viet-tran","tag-virtual-entertainment"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/218747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=218747"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/218747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/218748"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=218747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=218747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=218747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}