{"id":223498,"date":"2026-03-27T19:15:09","date_gmt":"2026-03-27T19:15:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/223498\/"},"modified":"2026-03-27T19:15:09","modified_gmt":"2026-03-27T19:15:09","slug":"suthe-water-redefines-wellness-with-delicious-purposeful-hydration","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/223498\/","title":{"rendered":"S\u00dcTHE Water Redefines Wellness with Delicious, Purposeful Hydration"},"content":{"rendered":"

AUSTIN, Texas \u2014 We Are Austin is spotlighting a new approach to wellness with S\u00dcTHE Water,<\/a> a drink designed around intentional living, calm, and clarity!<\/p>\n

Sierra Waggoner spoke with co-founder and CEO Travis Backhaus, who shared the unexpected origin story behind the brand\u2019s name and mission.<\/p>\n

\"{p}Sierra<\/p>\n

Sierra Waggoner spoke with co-founder and CEO Travis Backhaus, who shared the unexpected origin story behind the brand\u2019s name and mission.<\/p>\n

Backhaus explained that the idea began through a deeply personal connection between co-founders and quickly evolved into something much bigger.<\/p>\n

Backhaus said, \u201cIt\u2019s really a great story. My co-founder Marleybree Snitzer became pregnant with her second child with one of my best friends, Matt, her husband. It was an instant success right away with them. The idea to put this as a name came from that calm and relaxing world. So the name S\u00dcTHE came about. We thought, how about we spell it differently? We checked with the trademark and it was already taken. Thirty seconds later, we checked again with the umlaut over the \u2018U\u2019 and had the trademark within five minutes of the concept coming to her.\u201d<\/p>\n

\"{p}Backhaus<\/p>\n

Backhaus said, \u201cWe\u2019re going to be doing a poll in the next few weeks to decide what the next three flavors should be. We feel we need four flavors to go national, so people can vote.\u201d<\/p>\n

Backhaus said the brand was shaped directly by consumer feedback and market research.<\/p>\n

Backhaus said, \u201cThis was developed 100% through market research\u2014asking the public what they would want in a new purposeful beverage. We chose the word \u2018purposeful\u2019 because it\u2019s different from functional. Market research told us what to make, and we went and made it.\u201d<\/p>\n

\"{p}Backhaus<\/p>\n

Backhaus said, \u201cIt\u2019s really a great story. My co-founder Marleybree Snitzer became pregnant with her second child with one of my best friends, Matt, her husband. It was an instant success right away with them. The idea to put this as a name came from that calm and relaxing world. So the name S\u00dcTHE came about. We thought, how about we spell it differently? We checked with the trademark and it was already taken. Thirty seconds later, we checked again with the umlaut over the \u2018U\u2019 and had the trademark within five minutes of the concept coming to her.\u201d<\/p>\n

He also described how S\u00dcTHE<\/a> is defining a new category in the wellness space.<\/p>\n

Backhaus said, \u201cWe are the first in this new category we\u2019ve created called purposeful. It\u2019s the first that is still not sparkling, the first unsweetened, coming in a 16-ounce can. The formulation is crystal clear, like water should be.\u201d<\/p>\n

\"{p}Backhaus<\/p>\n

Backhaus explained that the idea began through a deeply personal connection between co-founders and quickly evolved into something much bigger.<\/p>\n

Backhaus drew a clear distinction between functional and purposeful beverages.<\/p>\n

Backhaus said, \u201cA functional drink is going to do something to you like an energy drink. A purposeful drink is a choice you make for an intentional reason\u2014to calm and relax while staying hydrated.\u201d<\/p>\n

\"Backhaus<\/p>\n

Backhaus said, \u201cThis was developed 100% through market research\u2014asking the public what they would want in a new purposeful beverage. We chose the word \u2018purposeful\u2019 because it\u2019s different from functional. Market research told us what to make, and we went and made it.\u201d<\/p>\n

He also highlighted early customer response, including powerful testimonials.<\/p>\n

Backhaus said, \u201cOne of the most amazing testimonials we\u2019ve had is when a customer said, \u2018What\u2019s the calm, relaxing blend? It\u2019s not THC, it\u2019s not CBD.\u2019 I said you\u2019re exactly right\u2014it\u2019s L-theanine and magnesium. He said, \u2018This is what I\u2019ve been looking for,\u2019 and he said it on camera. We have that coming in an ad very soon.\u201d<\/p>\n

\"Backhaus<\/p>\n

Backhaus said, \u201cOne of the most amazing testimonials we\u2019ve had is when a customer said, \u2018What\u2019s the calm, relaxing blend? It\u2019s not THC, it\u2019s not CBD.\u2019 I said you\u2019re exactly right\u2014it\u2019s L-theanine and magnesium. He said, \u2018This is what I\u2019ve been looking for,\u2019 and he said it on camera. We have that coming in an ad very soon.\u201d<\/p>\n

S\u00dcTHE<\/a> is also part of local wellness experiences, including the upcoming \u201cCoffee and Chill\u201d event.<\/p>\n

Backhaus said, \u201cIt\u2019s a great wellness event with around 500 to 700 attendees. People are coming out with a wellness, intentional, purposeful choice in life. It\u2019s being held at the Pickle or Paddle facility Paddle39!\u201d<\/p>\n

Looking ahead, Backhaus shared that the brand is preparing to expand its product line.<\/p>\n

Backhaus said, \u201cWe\u2019re going to be doing a poll in the next few weeks to decide what the next three flavors should be. We feel we need four flavors to go national, so people can vote!\u201d<\/p>\n

\"{p}Backhaus<\/p>\n

Backhaus said, \u201cA functional drink is going to do something to you like an energy drink. A purposeful drink is a choice you make for an intentional reason\u2014to calm and relax while staying hydrated.\u201d<\/p>\n

S\u00dcTHE<\/a> is currently available at and will soon expand to Amazon and select retail locations across Austin in the coming weeks! <\/p>\n

Head to suthewater.com <\/a>and find your purposeful hydration today! <\/p>\n

\"Head<\/p>\n

Head to suthewater.com and find your purposeful hydration today! <\/p>\n","protected":false},"excerpt":{"rendered":"AUSTIN, Texas \u2014 We Are Austin is spotlighting a new approach to wellness with S\u00dcTHE Water, a drink…\n","protected":false},"author":2,"featured_media":223499,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[132,134,133],"class_list":{"0":"post-223498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-austin","8":"tag-austin","9":"tag-austin-headlines","10":"tag-austin-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/223498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=223498"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/223498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/223499"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=223498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=223498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=223498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}