{"id":227911,"date":"2026-03-31T02:22:13","date_gmt":"2026-03-31T02:22:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/227911\/"},"modified":"2026-03-31T02:22:13","modified_gmt":"2026-03-31T02:22:13","slug":"kfc-has-an-answer-to-the-value-wars-a-value-feast-fit-for-the-moment-press-releases","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/227911\/","title":{"rendered":"KFC\u00ae Has an Answer to the Value Wars: A Value Feast Fit for the Moment | Press Releases"},"content":{"rendered":"

\u00a0Introducing Box Feasts starting at $7*, a new lineup built to deliver more chicken across every budget \u2014 even if it sounds unreasonable<\/p>\n

PLANO, Texas, March 30, 2026 \/PRNewswire\/ —\u00a0KFC is flipping the script, giving people more of what they love, all for less. With the introduction of its Value Feast lineup, the brand is redefining value as more than just price, delivering an\u00a0abundance you can\u00a0actually see, without compromising on the taste and quality KFC is known for.\u00a0<\/p>\n

At the heart of the Value Feast lineup are Box Feasts, three boxes packed with KFC\u00a0boneless\u00a0favorites\u00a0to satisfy any appetite.\u00a0<\/p>\n

Why Now: Meeting the Moment on Value\u00a0
As everyday costs continue to rise, how people think\u00a0about\u00a0value is changing. KFC is meeting that shift with Value Feast.\u00a0<\/p>\n

“At the end of the day, people just want a meal that feels like it delivers,” said\u00a0Melissa Cash,\u00a0Chief Marketing Officer, KFC U.S.\u00a0“What we’re seeing is that people still expect their meal to feel complete, satisfying and abundant, and that’s where Value Feast stands apart, delivering a full box with an irrational amount of chicken\u00a0for the price.”\u00a0<\/p>\n

The Box Feasts: Built for the Solo Max Move<\/p>\n

KFC’s new Box Feasts come in a range of price points**, each offering a complete meal in one box:\u00a0<\/p>\n

$7 Box Feast:\u00a01 KFC Snacker, 5pc Nuggets, 3oz Fries, Medium Drink$9 Box Feast:\u00a02 KFC Snackers, 5pc Nuggets, 3oz Fries, Medium Drink$11 Box Feast:\u00a01 Chicken Sandwich, 2 Tenders, 3oz Fries, Medium Drink<\/p>\n

The Snacker is made with a mini brioche bun, one\u00a0hot and\u00a0crispy\u00a0tender,\u00a0mayo\u00a0and pickles. Guests can remix their Snacker with spicy mayo, coleslaw, or\u00a0both.***\u00a0<\/p>\n

From quick meals between busy moments to more relaxed nights in, Value Feast fits into everyday routines, taking the guesswork out of deciding what to eat next.\u00a0<\/p>\n

A Campaign Built on an Irrational Amount of Chicken for\u00a0the Price\u00a0<\/p>\n

To support the launch of its value lineup, KFC is introducing a new campaign inspired by a simple truth: when you get\u00a0food\u00a0you’re\u00a0genuinely excited\u00a0about, you\u00a0can’t\u00a0help but celebrate a little.\u00a0<\/p>\n

In the new spot, the Colonel introduces Box Feasts and\u00a0can’t\u00a0help but break into a full-on dance as the music kicks in, turning that feeling of getting a full, satisfying meal into something you can\u00a0actually see\u00a0play out. It brings to life that familiar reaction when the food\u00a0hits\u00a0and you just know you made the right call.\u00a0<\/p>\n

Together, it reinforces what Value Feast is all about:\u00a0a meal that\u00a0doesn’t\u00a0just\u00a0deliver on\u00a0value\u00a0but feels like a win the moment you open the box.\u00a0<\/p>\n

*Prices and participation may vary, while supplies last. Prices higher in AK, HI,\u00a0CA\u00a0and third-party ordering websites. Tax, tip and fees\u00a0extra.
**Box Feasts include 3 oz. fries and med. drink.
***At\u00a0participating\u00a0locations\u00a0only.<\/p>\n

About\u00a0KFC\u00a0
KFC Corporation, based in Plano, TX., has been serving up Finger\u00a0Lickin’ Good Original Recipe\u00ae fried chicken since 1952, including chicken on the bone,\u00a0nuggets\u00a0and tenders. Beyond the top secret 11 herbs & spices, KFC specialties include the KFC Chicken Sandwich, Extra Crispy\u2122 chicken, KFC Famous Bowls\u00ae, Pot Pies, Secret Recipe Fries, biscuits and homestyle sides.\u00a0There are over 30,000 KFC restaurants in 150 countries and territories around the world.\u00a0KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE:\u00a0YUM<\/a>). For more information, visit\u00a0www.kfc.com<\/a>. Follow KFC on Facebook, Twitter,\u00a0Instagram\u00a0and TikTok.\u00a0<\/p>\n

Media Contact:\u00a0
kfcusmedia@yum.com<\/a>\u00a0<\/p>\n

\"KFC<\/a><\/p>\n

\"KFC<\/a><\/p>\n

\"Cision\" View original content to download multimedia:https:\/\/www.prnewswire.com\/news-releases\/kfc-has-an-answer-to-the-value-wars-a-value-feast-fit-for-the-moment-302728926.html<\/a><\/p>\n

SOURCE Kentucky Fried Chicken<\/p>\n","protected":false},"excerpt":{"rendered":"\u00a0Introducing Box Feasts starting at $7*, a new lineup built to deliver more chicken across every budget \u2014…\n","protected":false},"author":2,"featured_media":227912,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[160,162,161],"class_list":["post-227911","post","type-post","status-publish","format-standard","has-post-thumbnail","category-plano","tag-plano","tag-plano-headlines","tag-plano-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/227911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=227911"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/227911\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/227912"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=227911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=227911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=227911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}