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A digital gas pump interface guides users through payment and fuel selection at an H-E-B station in New Braunfels on March 19, 2026.<\/p>\n
Nicholas Hernandez\/MySA<\/p>\n
As gas prices continue to rise<\/a>, many drivers are noticing something else at the pump, the experience itself is changing.<\/a><\/p>\n Across Texas, people are beginning to take a closer look at the gas pumps they use every day and, for some, the shift is hard to miss. What was once a simple, straightforward process has started to feel more like navigating a screen.<\/p>\n Article continues below this ad<\/p>\n MySA recently looked at the digital shift happening at H-E-B gas pumps. Instead of a few physical buttons, newer pumps are introducing large touchscreens, multiple prompts and built-in advertising. For some drivers, it\u2019s a noticeable change to a routine they\u2019ve done for years without much thought,and not everyone is sold.<\/p>\n A touchscreen gas pump at an H-E-B fuel station in New Braunfels on March 19, 2026, replaces traditional buttons with a tablet-style interface.<\/p>\n Nicholas Hernandez\/MySA Drivers in New Braunfels encounter touchscreen gas pumps on March 19, 2026, part of H-E-B\u2019s ongoing rollout across Texas.<\/p>\n Nicholas Hernandez\/MySA<\/p>\n Technology is increasingly becoming harder to avoid.\u00a0From rising screen time across generations to the rapid expansion of artificial intelligence, this broader shift toward digital adoption is now appearing in unexpected places, including the gas pump.<\/p>\n Article continues below this ad<\/p>\n That kind of digital shift isn\u2019t limited to one generation. A recent Washington Post article, “Are boomers the real iPad babies? Why Grandma and Grandpa can\u2019t seem to stop scrolling,”<\/a> draws attention to changing technology habits among older adults, citing data from the Pew Research Center. According to a 2021 Pew survey, technology adoption among Americans 65 and older has grown significantly over the past decade.<\/p>\n Portland, OR, USA – May 19, 2023: Assorted productivity apps are seen on an iPhone, including ChatGPT, Microsoft 365, Slack, Google, Teams, Trello, Dropbox, Google Drive, and Zoom.<\/p>\n Hapabapa\/Getty Images FTC fines fashion retailer for suppressing negative reviews (Photo by Jaap Arriens\/NurPhoto via Getty Images)<\/p>\n NurPhoto\/NurPhoto via Getty Images<\/p>\n While 96% of adults ages 18 to 29 report owning a smartphone, that number is now 61% among those 65 and older, a notable increase that has narrowed the generational gap from 53 percentage points in 2012 to 35 points in 2021,\u00a0according to PewResearch<\/a>. Social media use has followed a similar trend, with 45% of adults 65 and older saying they use platforms like Facebook or Instagram, up roughly fourfold since 2010.<\/p>\n Article continues below this ad<\/p>\n<\/p>\n
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