{"id":229645,"date":"2026-04-01T03:51:19","date_gmt":"2026-04-01T03:51:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/229645\/"},"modified":"2026-04-01T03:51:19","modified_gmt":"2026-04-01T03:51:19","slug":"yellow-rose-by-kendra-scott-coming-to-fort-worth-stockyards","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/229645\/","title":{"rendered":"Yellow Rose by Kendra Scott coming to Fort Worth Stockyards"},"content":{"rendered":"

FORT WORTH<\/p>\n

Yellow Rose by Kendra Scott,<\/a> a new \u201cmodern cowgirl\u201d lifestyle brand the jeweler is expanding across Texas, is slated to open its first Fort Worth boutique in Fort Worth at Mule Alley in the Stockyards.<\/p>\n

The brand launched in 2023<\/a> with a flagship location in Austin, which opened in November 2024. The brand also has locations in Dallas, Houston and most recently, Nashville.<\/a><\/p>\n

The company describes Yellow Rose as \u201ctrue lifestyle destination\u201d that celebrates \u201cthe freedom of the American West through fashion.\u201d Yellow Rose sells jewelry, clothing, hats, belts, boots, men\u2019s wear and more.<\/p>\n

The Nashville flagship store, opened this March, includes the brand\u2019s first cocktail bar, called Beau\u2019s Bar, in a space decorated with \u201creclaimed wood beams, brick tile, burnished leather, layered textiles, and antique furnishings\u201d which are inspired by Scott\u2019s Yellow Rose Ranch in Hill Country.<\/p>\n

\"In In March 2026, Yellow Rose by Kendra Scott opened in Nashville, its first store outside of Texas. \u201cThe new flagship introduces Beau\u2019s Bar, the brand\u2019s first cocktail bar, and debut into hospitality. Designed as a true lifestyle destination, the space celebrates the freedom of the American West through fashion that inspires people to express every dimension of who they are.\u201d Kendra Scott <\/p>\n

A filing with the Texas Department of Licensing and Regulation this week indicated that construction on the $1.44 million project will begin May 1. The store will be about 6,600 square feet in a space that was temporarily occupied by Kemo Sabe, a luxury Western wear brand, in January and February.<\/p>\n

Mule Alley opened in the summer of 2020 after the Stockyards ownership group spent years converting the historic livestock barns into upscale restaurants, boutiques and bars \u2014 with the luxury Hotel Drover as an anchor. The Stockyards draws an estimated 9 million visitors each year.<\/p>\n

Representatives for Kendra Scott declined to comment on Tuesday. Representatives for the Fort Worth Stockyards could not be reached immediately for comment.<\/p>\n

\"Yellow Yellow Rose by Kendra Scott launched in 2023 and expanded into Austin, Dallas, and Houston a year later. Drawing inspiration from the beauty of the Texas landscape and its spirit of resiliency, Yellow Rose by Kendra Scott is a complete lifestyle brand that reimagines Western style with new product categories including hats, footwear, home goods and apparel, the company says. Douglas Friedman Kendra Scott <\/p>\n

Records show the store is expected to be complete by late October.<\/p>\n

Scott, a billionaire entrepreneur built her namesake jewelry brand out of Austin in 2002, has described the brand as a \u201ctribute to Texas and a broader expression of Western independence and strength.\u201d Scott, born in Wisconsin, moved to Houston as a teenager<\/a> and later relocated to Austin.<\/p>\n","protected":false},"excerpt":{"rendered":"FORT WORTH Yellow Rose by Kendra Scott, a new \u201cmodern cowgirl\u201d lifestyle brand the jeweler is expanding across…\n","protected":false},"author":2,"featured_media":229646,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[116,118,117,6572,5719,7083,88814,88815],"class_list":["post-229645","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fort-worth","tag-fort-worth","tag-fort-worth-headlines","tag-fort-worth-news","tag-fort-worth-stockyards","tag-kendra-scott","tag-mule-alley","tag-yellow-rose-by-kendra-scott","tag-yellow-rose-ranch"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/229645","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=229645"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/229645\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/229646"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=229645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=229645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=229645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}