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CSP’s C-StoreTEC event kicked off Monday in Plano, Texas. | CSP Staff<\/p>\n
CSP’s C-StoreTEC event kicked off Monday in Plano, Texas, with convenience-store retailers, IT leaders, marketers and innovators on site to discuss the latest technology opportunities in the c-store industry.\u00a0<\/p>\n
CSP hosts C-StoreTEC<\/a> in partnership with NexChapter<\/a>, a Des Moines-based consulting firm that helps retailers with loyalty, retail media and digital commerce strategy.<\/p>\n C-StoreTEC, which runs through Wednesday, will feature retailers from 7-Eleven<\/a>, Love\u2019s Travel Stops<\/a>, Circle K<\/a>, QuikTrip<\/a>, RaceTrac<\/a>, Sheetz <\/a>and Weigel\u2019s <\/a>sharing insights and experiences aimed at propelling the industry toward greater efficiency, engagement and growth.\u00a0<\/p>\n “Technology is redefining our industry,” said Art Sebastian, founder and CEO of NexChapter, as he opened the conference. “It’s not just about computers, systems and infrastructure… that technology has enabled mobile apps, loyalty programs, personalization, AI and more.”<\/p>\n Some of this year\u2019s featured sessions include:<\/p>\n Modernizing the Backbone: How Circle K is Powering the Future of Convenience Through Technology. Janeth Falcon, vice president of North America Technology at Circle K, will share how one of the world\u2019s largest convenience retailers is modernizing its tech stack, digitizing stores at scale and building a culture where technology is core to the business.When Marketing Meets IT: How RaceTrac Bridges the Gap to Drive Impact.\u00a0Jamie Miller and\u00a0Tyler Grubbs\u00a0of RaceTrac will reveal how their marketing and technology teams collaborate to create seamless customer experiences, modernize loyalty and make data-driven decisions that drive growth.Retail Media in Motion: Lessons from the Road at Love\u2019s. Tommy Greenberg, general manager of Love’s Media Group at Love’s Travel Stops, will share how the chain is approaching retail media, from building internal alignment and evaluating tech partners to shaping a clear vision.<\/p>\n Sessions at the three-day program<\/a> will address navigating constraints, choosing partners, deploying new tools, marketing and technology collaboration<\/a>, artificial intelligence (AI), data-driven<\/a> loyalty, foodservice technology, building tech teams and more.<\/p>\n The initiative\u2019s mission is to advance convenience retail by expanding perspectives on technology, identifying impactful solutions and cultivating a culture that attracts and develops top technology talent. Through a yearlong program of advisory boards, committees, content sessions and forums, C-StoreTEC serves as a hub for innovation and collaboration.<\/p>\n C-StoreTEC is the leading technology conference for convenience retail, hosted by CSP in partnership with NexChapter. Designed in collaboration with the C-StoreTEC Advisory Board, the event offers peer-led content, actionable insights and unmatched networking for retailers and solution providers shaping the future of the industry.<\/p>\n