{"id":238907,"date":"2026-04-07T15:47:07","date_gmt":"2026-04-07T15:47:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/238907\/"},"modified":"2026-04-07T15:47:07","modified_gmt":"2026-04-07T15:47:07","slug":"sxsw-organizers-say-2026-attendance-held-steady","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/238907\/","title":{"rendered":"SXSW organizers say 2026 attendance held steady"},"content":{"rendered":"<p>AUSTIN, Texas \u2014 South by Southwest Conference and Festival (SXSW) organizers said attendance for this year\u2019s event will be on par with last year\u2019s numbers, according to reporting from <a href=\"https:\/\/www.axios.com\/local\/austin\/2026\/04\/07\/sxsw-attendance-steady-new-schedule\" rel=\"nofollow noopener\" target=\"_blank\">Axios<\/a>.<\/p>\n<p>Organizers told Axios they haven\u2019t received the final attendance numbers yet, but they expect it to be close to the 309,300 attendees in 2025. A <a href=\"https:\/\/spectrumlocalnews.com\/tx\/austin\/news\/2026\/03\/20\/sxsw-2026-concludes-in-austin\" rel=\"nofollow noopener\" target=\"_blank\">spokesperson for SXSW told Spectrum News<\/a> in the days immediately following the festival that they also expected overall attendance to be steady.<\/p>\n<p>SXSW was a couple of days shorter this year and faced a major change with its normal hub of the Austin Convention Center being under a multi-year redevelopment.<\/p>\n<p>Axios also analyzed data on demand for hotels in Austin during SXSW\u2019s seven-day run and found that demand was up 12% compared with last year\u2019s first seven days. But the data from Visit Austin also showed that 20% fewer hotel rooms sold because of the shorter timeframe of the festival.<\/p>\n<p>SXSW is expected to release its economic report later this year.<\/p>\n","protected":false},"excerpt":{"rendered":"AUSTIN, Texas \u2014 South by Southwest Conference and Festival (SXSW) organizers said attendance for this year\u2019s event will&hellip;\n","protected":false},"author":2,"featured_media":238908,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[9980,9978,16878,132,134,133,5604,2777,223,13214,2970,27],"class_list":{"0":"post-238907","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-austin","8":"tag-app-arts-entertainment","9":"tag-app-latest-arts-entertainment-stories","10":"tag-app-latest-entertainment-stories","11":"tag-austin","12":"tag-austin-headlines","13":"tag-austin-news","14":"tag-austin-what-you-need-to-know","15":"tag-entertainment","16":"tag-news","17":"tag-spectrum-news-staff","18":"tag-sxsw-2026","19":"tag-texas"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/238907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=238907"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/238907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/238908"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=238907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=238907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=238907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}