{"id":239954,"date":"2026-04-08T06:23:14","date_gmt":"2026-04-08T06:23:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/239954\/"},"modified":"2026-04-08T06:23:14","modified_gmt":"2026-04-08T06:23:14","slug":"new-east-el-paso-coffee-shop-embraces-unconventional-brand","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/239954\/","title":{"rendered":"New East El Paso coffee shop embraces \u2018unconventional\u2019 brand"},"content":{"rendered":"<p class=\"mb-4 text-lg md:leading-8 break-words\">EL PASO, Texas (<a href=\"http:\/\/www.ktsm.com\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:KTSM;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;KTSM&quot;}\" class=\"link \">KTSM<\/a>) \u2014 A new coffee shop in East El Paso is turning heads, and it hasn\u2019t even opened yet.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Beankini Espresso 915 is a beach-themed, drive-through coffee shop where the baristas are wearing bikinis.<\/p>\n<p><img alt=\"\" loading=\"lazy\" width=\"581\" height=\"720\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/04\/f2bac33b22a61bbb441b46ab91a38647.jpeg\"\/><img alt=\"\" loading=\"lazy\" width=\"405\" height=\"719\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/04\/03c89325ffba4a6f29d9584203941f70.jpeg\"\/><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The \u201cunconventional\u201d shop is expected to open on April 18 at 1346 N. Zaragoza Rd, with hours of operation being from 7 a.m. to 7 p.m.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">We reached out to the representatives of this coffee shop and they issued the following statement:<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cYour daily grind just got a whole lot better.\u201d The concept : Honestly in a market as saturated as the coffee industry, standing out requires more than just a great roast\u2014it requires a bold vision. At Beankini Espresso, we embrace the \u201cpurple cow\u201d philosophy: creating a brand so distinct that it naturally sparks conversation. By blending high-energy hospitality with a unique aesthetic, we provide instant brand recognition in a world of traditional cafes. People have already responded and we\u2019ve gotten mixed responses. We recognize that our concept is unconventional, we believe that the best experiences aren\u2019t always for everyone\u2014and that\u2019s okay. We want people to know : Our baristas are more than just friendly faces; they are confident, bright, and driven individuals .<br \/>We invite you to give us a chance and experience the quality for yourself. From our signature iced coffees and lattes to our handcrafted energizers and premium matchas, we are dedicated to excellence in every cup.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Copyright 2026 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a href=\"https:\/\/www.ktsm.com\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:For the latest news, weather, sports, and streaming video, head to KTSM 9 News.;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;For the latest news, weather, sports, and streaming video, head to KTSM 9 News.&quot;}\" class=\"link \"> For the latest news, weather, sports, and streaming video, head to KTSM 9 News. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"EL PASO, Texas (KTSM) \u2014 A new coffee shop in East El Paso is turning heads, and it&hellip;\n","protected":false},"author":2,"featured_media":239955,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[92088,13984,138,140,139,27],"class_list":{"0":"post-239954","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-el-paso","8":"tag-brand-recognition","9":"tag-coffee-shop","10":"tag-el-paso","11":"tag-el-paso-headlines","12":"tag-el-paso-news","13":"tag-texas"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/239954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=239954"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/239954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/239955"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=239954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=239954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=239954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}