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San Antonio, Texas, businesswoman April Ancira Thompson explains why she thinks nonprofit organizations should skip ordering Fiesta medals in April 2026.<\/p>\n
Amado Navarro\/Photo courtesy of Amado Navarro<\/p>\n
Many consider medals to be a beloved part of San Antonio’s Fiesta celebration<\/a>. What began as the event court passing out half-dollar-sized coins to children in 1961 soon evolved into a city-wide activity. Today, businesses, organizations, and elected officials create and sell their own designs, but should they?<\/p>\n In a trending Facebook post<\/a> published on Wednesday, April 8, April Ancira Thompson, vice president of the local automotive company and daughter of founding tycoon Ernesto Ancira, voiced an “unpopular” take on the tradition. Her statement garnered over 100 comments from supporters and avid medal collectors alike.<\/p>\n Article continues below this ad<\/p>\n Ancira Thompson began by expressing her love for Fiesta and what it does for the community, adding that there have been “incredibly creative” styles made in years past. However, she also claims that nonprofit entities should get serious about ordering fewer of them or even consider skipping the practice altogether.\u00a0<\/p>\n “What used to feel special\u2014royalty handing out medals\u2014now feels oversupplied,” Thompson said in the post. “Many nonprofits don\u2019t sell through their inventory. That means thousands of dollars tied up in medals sitting in storage instead of funding the mission.”<\/p>\n<\/p>\n