{"id":246161,"date":"2026-04-12T09:11:22","date_gmt":"2026-04-12T09:11:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/246161\/"},"modified":"2026-04-12T09:11:22","modified_gmt":"2026-04-12T09:11:22","slug":"yellow-rose-by-kendra-scott-opens-its-first-san-antonio-store","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/246161\/","title":{"rendered":"Yellow Rose by Kendra Scott opens its first San Antonio store"},"content":{"rendered":"<p>Texas jewelry mogul\u00a0Kendra Scott has opened a storefront in San Antonio for her\u00a0<a href=\"https:\/\/www.prnewswire.com\/news-releases\/yellow-rose-by-kendra-scott-announces-retail-and-category-expansion-302307141.html\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">lifestyle brand,<\/a> Yellow Rose by Kendra Scott \u2014 its first store in the Alamo City and fifth worldwide.<\/p>\n<p>The Western-inspired boutique builds on the success of\u00a0Scott\u2019s billion-dollar jewelry brand, putting the \u201cmodern cowgirl\u201d aesthetic front and center. In addition to jewelry, Yellow Rose sells hats, boots, bags, home goods, apparel and accessories.\u00a0<\/p>\n<p>\u201cThere\u2019s a richness to San Antonio\u00a0\u2014 its history, artistry, and sense of soul\u00a0\u2014 that aligns with what we\u2019re building at Yellow Rose,\u201d Scott said in a news release. \u201cSince its inception, this brand has evolved into something much bigger, a way for people to express their individuality and personal style. San Antonio brings that to life in such a beautiful, authentic way.\u201d<\/p>\n<p>The new store is located at 302 Pearl Parkway\u00a0\u2014 in the popular Pearl District\u00a0\u2014 and will be open daily from 10 a.m. to 8 p.m.<\/p>\n<p>About $650,000 worth of store renovations began in October and were completed earlier this year, <a href=\"https:\/\/www.tdlr.texas.gov\/TABS\/Search\/Project\/TABS2025024948\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">according to a filing<\/a> with the Texas Department of Licensing and Regulation.<\/p>\n<p>The store occupies 2,470 square feet, a similar size to many Kendra Scott jewelry stores.<\/p>\n<p>The Yellow Rose flagship location in Austin sits across the street from the Kendra Scott flagship store on South Congress Avenue. Stores in Dallas and Houston opened their doors in December 2024 and February 2025, respectively. Last month, the company opened its first storefront in Nashville, marking its first departure from Texas so far.<\/p>\n<p>A portion of proceeds from every purchase at Yellow Rose is donated to Nest\u2019s Women of the West fund, which provides mentorship, coaching, funding and peer support for artisans and entrepreneurs.<\/p>\n<p>Kendra Scott first hit the jewelry market in 2002 and now operates more than 150 jewelry stores nationwide, with three in Austin.<\/p>\n","protected":false},"excerpt":{"rendered":"Texas jewelry mogul\u00a0Kendra Scott has opened a storefront in San Antonio for her\u00a0lifestyle brand, Yellow Rose by Kendra&hellip;\n","protected":false},"author":2,"featured_media":246162,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[80457,82,84,83],"class_list":{"0":"post-246161","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-antonio","8":"tag-julianna","9":"tag-san-antonio","10":"tag-san-antonio-headlines","11":"tag-san-antonio-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/246161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=246161"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/246161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/246162"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=246161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=246161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=246161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}