TCU announced on Monday the launch of the LEAP Agency, a new initiative aimed at centralizing name, image, and likeness (NIL) support and enhancing the overall student-athlete experience.<\/p>\n
The LEAP Agency is designed to strategically align the department\u2019s approach to cap management, NIL operations, and student-athlete development through a holistic, one-stop shop model. The agency leverages partnerships with Learfield (via Horned Frog Sports Properties), the Neeley School of Business Institute for Entrepreneurship and Innovation, and the Frog Club to provide support in four key areas:<\/p>\n
Leadership \u2013 Oversight of roster and cap management discussions
\n\tEnterprise \u2013 Expanding above-the-cap NIL revenue streams
\n\tAdvancement \u2013 Elevating an athlete\u2019s personal brand with dedicated content support
\n\tPerformance \u2013 Building and sustaining championship rosters
<\/p>\n
The front-office-style unit will collaborate with coaches and staff on roster and cap management, facilitate compliant third-party NIL partnerships, and provide education and resources to help student-athletes grow their personal brands for long-term success.<\/p>\n
\u201cTCU remains committed to fully funding the revenue share limit and with LEAP\u2019s approach to securing above-the-cap funding, we expect to continue our championship level success in the modern-day landscape of collegiate athletics,\u201d said Director of Athletics Mike Buddie. \u201cThe experience at TCU is second-to-none, and we will continue to position ourselves as leaders in this wave of change.\u201d<\/p>\n
The LEAP Agency includes staff members from across the athletics department, representing areas such as revenue generation, compliance, loyalty giving, cap management, content creation, and contract services, as well as third-party leadership from Learfield and the Neeley School. It serves as the successor to the Flying T Collective, which played a pivotal role in guiding TCU through the early years of NIL activation.<\/p>\n
Staff members managing NIL activities include:<\/p>\n
Ryan Peck\u00a0Senior Deputy Athletics Director for External Affairs\/Revenue Generation
\n\tGreg Featherston\u00a0Deputy Athletics Director, Regulatory Affairs
\n\tAlex Yack\u00a0Deputy Athletics Director, Development
\n\tJay Fields\u00a0General Manager, Horned Frogs Sports Properties
\n\tRay Walls\u00a0Senior Associate Athletics Director, Student-Athlete Development
\n\tNick DiMento\u00a0Assistant AD for Cap Management and Contract Services
\n\tAli Hickey\u00a0NIL Partnership Solutions Manager, Horned Frogs Sports Properties
\n\tRodney D\u2019Souza\u00a0Executive Director – Institute for Entrepreneurship & Innovation and Legacy Frogs
\n\tRyan Jaramillo\u00a0Assistant Director of Athletics Creative and NIL Content
\n\tKat Rogers\u00a0NIL and Cap Management Graduate Assistant
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