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Segway’s MUXI e-bike. [Photo: Segway]<\/p>\n
Segway is known for its two-wheeled gyroscopic transporter loved by \u201cmall cops\u201d everywhere. But the Beijing-based company\u2014which moved its U.S. headquarters to North Texas in 2024\u2014actually stopped making the famed Segway in 2020. Now the company makes an array of electric personal transportation devices, from an eKickScooter to GoKarts to e-bikes to the moto-inspired Xyber off-road dirt bike. (Not to mention its off-road four-wheelers, power stations, robots, and robotic lawn mowers.)<\/p>\n
Segway first relocated its U.S. HQ from New Hampshire to McKinney two years ago, before moving to a larger space in Plano recently. The company also has an office in Pasadena, California, where \u201ca lot of the marketing team\u201d and a few other team members are based, according to Don Stefanovich, the company\u2019s PR manager. But Segway\u2019s U.S. leadership and the majority of its U.S. staff are now in Plano.<\/p>\n
And oh yes, Segway does still make self-balancing vehicles similar to the Segway: Its Ninebot S2 has a knee-high control bar, while the Ninebot S MAX has a hand-control steering wheel with integrated dashboard. (Also based in Beijing, Ninebot acquired Segway in 2015, combining Ninebot\u2019s tech with Segway\u2019s global brand recognition.)<\/p>\n
But a growing company focus has been on e-bikes\u2014and today Segway announced the U.S. launch of its first-ever short-tail utility e-bike.<\/p>\n
A MUXI that rhymes with sushi\u2014and it\u2019s packed with tech<\/p>\n
Called the MUXI (rhymes with sushi), the all-new e-bike was first introduced at CES in Las Vegas. It\u2019s a selectable Class 1 or 2 e-bike \u201caimed at blending utility and versatility with fun in a stylish, compact design where retro cool meets modern,\u201d the company said.<\/p>\n
The MUXI has a single-speed drivetrain paired with a direct-drive motor, and is compatible with accessories designed to offer \u201ca new level\u201d of customization and modularity. MUXI aims to integrate and improve upon Segway\u2019s Intelligent Ride System suite of smart tech for security and convenience, the company said, making the e-bike \u201cas thoroughly modern as it is utilitarian.\u201d<\/p>\n
That tech includes\u00a0advanced security features like\u00a0Apple Find My\u00a0and\u00a0AirLock\u00a0proximity locking\/unlocking, an all-new\u00a0Lost Mode that allows users to remotely disable the e-bike and\/or battery if stolen, over-the-air update support\u00a0for six systems, a full-color,\u00a0HD TFT display, an\u00a0intelligent lighting system\u00a0with auto headlights, and\u00a0real-time health and fitness data app syncing, Segway said.\u00a0<\/p>\n
MUXI\u2019s upgraded Algorithm 2.0 uses advanced sensors and \u201cultra-fast processing\u201d for more refined adaptive assist with gradual power application that closely matches inputs, the company added\u2014offering a more smooth, natural pedal feel and response \u201cwithout jerky starts or dead zones.\u201d<\/p>\n
\u2018Like a surf van you take to the beach\u2019<\/p>\n
Nick Howe, head of e-bike at Segway, called MUXI \u201ca ton of fun\u201d while being \u201cincredibly useful.\u201d<\/p>\n
\u201cIt\u2019s like a surf van you take to the beach,\u201d he added in a statement, \u201cand then run around town but without the parking headaches.\u201d<\/p>\n
Priced at $1,699, the MUXI is available for purchase starting today in the U.S. at independent bicycle dealers and on Segway\u2019s website (with dealer fulfillment), the company said. Accessories are available for it as well.<\/p>\n
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\tR E A D\u00a0\u00a0 N E X T\t<\/p>\n
The Fort Worth oncology company tapped former Salarius Pharmaceuticals CEO David Arthur to lead its push toward commercialization, including a planned IND for a rare pediatric brain cancer program.<\/p>\n
\t The Frisco-based provider of fraud prevention, compliance, credit, and payments technology for the automotive and consumer finance industries said Nick Brignola’s experience managing financial operations for data-driven companies “aligns with our focus on innovation and service.”<\/p>\n \t Led by Modern Message founder John Hinckley,\u00a0Billee aims to eliminate one of property management\u2019s biggest pain points. With backing from RET Ventures, the startup says its AI-driven platform is already unlocking major savings for multifamily owners and operators.<\/p>\n![\"\"](\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/01\/Informativ_NickBrignola-970.jpg\")
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