{"id":254389,"date":"2026-04-17T16:15:10","date_gmt":"2026-04-17T16:15:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/254389\/"},"modified":"2026-04-17T16:15:10","modified_gmt":"2026-04-17T16:15:10","slug":"true-texas-bbq-opening-in-upcoming-san-marcos-h-e-b","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/254389\/","title":{"rendered":"True Texas BBQ Opening in Upcoming San Marcos H-E-B"},"content":{"rendered":"<p>\u201cSomething new is steadily taking shape along the I\u201135 corridor, and San Marcos residents can\u2019t miss it,\u201d said <a href=\"https:\/\/www.mysanantonio.com\/business\/article\/heb-san-marcos-update-22183245.php\" rel=\"nofollow noopener\" target=\"_blank\">coverage<\/a> published by My San Antonio early this month. \u201cJust past the popular San Marcos Outlets, the\u00a0city\u2019s third H\u2011E-B\u00a0is emerging as a massive presence, signaling both retail growth and the area\u2019s rapid expansion.\u201d<\/p>\n<p>My San Antonio had previously <a href=\"https:\/\/www.mysanantonio.com\/business\/article\/heb-san-marcos-construction-21334000.php\" rel=\"nofollow noopener\" target=\"_blank\">reported<\/a> on the 114,000-square-foot store, which is not only San Marcos\u2019s third H-E-B, but the home of the city\u2019s first True Texas BBQ.<\/p>\n<p>Owned by H-E-B, True Texas BBQ is an award-winning barbecue restaurant serving up \u201c<a href=\"https:\/\/www.truetxbbq.com\/\" target=\"_blank\" rel=\"noopener nofollow\">True Texas Meats. True Texas Flavor. True Texas BBQ.<\/a>\u201d<\/p>\n<p>\u201cIf there\u2019s one thing Texans know, it\u2019s incredible BBQ,\u201d says the True Texas BBQ <a href=\"https:\/\/www.truetxbbq.com\/\" target=\"_blank\" rel=\"noopener nofollow\">website<\/a>. \u201cOur TTBBQ starts with all-natural meats that we slow smoke to perfection in-house over natural Texas oak wood. And since no Texas BBQ would be complete without the sides, we offer brisket beans, creamed corn, homestyle potato salad and more. Whether you enjoy it by the plate or the pound, you\u2019ll see why we were named Best BBQ Chain in Texas, as recognized by Texas Monthly.\u201d<\/p>\n<p>The menu features choices like Brisket Nachos, Loaded Corn Bread (with pulled pork or chopped brisket), and sandwiches with proteins like Pulled Pork, Turkey, Pork Sausage Link, and Prime Brisket. These come with sides that include Poppyseed Slaw, Brisket Beans, and Collard Greens, and can be finished off with desserts like Peach Cobbler and Cinnamon Churro pudding.<\/p>\n<p>According to the My San Antonio coverage, an opening is expected in late 2026.<\/p>\n<p>You can keep up with all things True Texas BBQ by following <a href=\"https:\/\/www.instagram.com\/truetexasbbq\/\" rel=\"nofollow noopener\" target=\"_blank\">@truetexasbbq<\/a> on Instagram.<\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"\u201cSomething new is steadily taking shape along the I\u201135 corridor, and San Marcos residents can\u2019t miss it,\u201d said&hellip;\n","protected":false},"author":2,"featured_media":254390,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[132,134,133],"class_list":{"0":"post-254389","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-austin","8":"tag-austin","9":"tag-austin-headlines","10":"tag-austin-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/254389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=254389"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/254389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/254390"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=254389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=254389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=254389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}