{"id":259696,"date":"2026-04-21T16:17:12","date_gmt":"2026-04-21T16:17:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/259696\/"},"modified":"2026-04-21T16:17:12","modified_gmt":"2026-04-21T16:17:12","slug":"j-j-watt-backed-popup-bagels-opening-boutique-bagel-shop-in-houston-this-spring","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/259696\/","title":{"rendered":"J.J. Watt-Backed PopUp Bagels Opening Boutique Bagel Shop In Houston This Spring"},"content":{"rendered":"<p>\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/04\/FotoJet-2026-04-21T124019.874-1024x684.jpg\" class=\"wp-block-post-featured-image\" alt=\"Image shows a bag full of bagels.\" width=\"1024\" height=\"684\"\/><\/p>\n<p>\t\t\t<a data-force-follow=\"\" href=\"https:\/\/secrethouston.com\/author\/colby-smith\/\" rel=\"follow nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/04\/1776788230_819_556af78e12ad1cf6182ac1c5f5b7d35984e6ef73b60c69c3dec5f87ca6a70570.jpeg\"  class=\"avatar avatar-40 photo\" height=\"40\" width=\"40\"\/><\/a><\/p>\n<p>Houston will soon be able to Grip, Rip, and Dip at PopUp Bagels. The boutique bagel shop, backed by the likes of <a href=\"https:\/\/secrethouston.com\/jj-watt-houston-best-restaurant-in-world\/\" rel=\"follow nofollow noopener\" target=\"_self\" class=\"shortcode-outbound-link\" data-has-ga=\"true\" data-ga-type=\"click\" data-label=\"https:\/\/secrethouston.com\/jj-watt-houston-best-restaurant-in-world\/\" data-action=\"text_cta_2\" data-category=\"click_internal\">J.J. Watt<\/a>, Paul Rudd, and Michael Strahan, among others, is set to open its first Texas location this week, with a Houston location on the near horizon. <\/p>\n<p>PopUp Bagels technically began in 2020. During the pandemic, Adam Goldberg would make bagels from his kitchen which he would give away to friends and family. Soon enough, word got out. Goldberg created a pre-order system, which is still a staple today. After a series of sell-out pop-ups, PopUp Bagels won \u201cBest Bagel\u201d as Brooklyn Bagel Fest two years in a row, wherein he secured funding for its first brick-and-mortar stores. <\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/04\/FotoJet-2026-04-21T122501.229-1024x683.jpg\" alt=\"Image shows a selection of six bagels as served by PopUp Bagels. \" class=\"wp-image-33215\"  \/>Photo credit: Alexander Stein<\/p>\n<p>What began as a passion project has since developed into a nationally-known brand. PopUp Bagels now has 30 locations across the country. This week, PopUp Bagels its first Texas location in Dallas. In partnership with Lone Star Bagels, its Dallas outpost one of 12 locations mapped out in Texas. While its official opening date hasn\u2019t yet been revealed, as stated by its CEO, its Houston location in Town &amp; Country will open \u201cshortly after\u201c. <\/p>\n<p>While many shops focus on loaded sandwiches and eccentric toppings, PopUp Bagels sticks to a simpler approach. They serve their bagels hot, whole, and straight from the oven, encouraging customers to skip the slicing and instead Grip, Rip, and Dip into their signature schmears.<\/p>\n<p>Its menu is comprised of five bagels and a short selection of schmears. Bagels are served whole, available in plain, poppy, salt, everything, and sesame. The shop offers a number of weekly special schmears alongside its permanent options of salted butter, plain and scallion cream cheese. Smoked salmon is available as an extra \u2013\u00a0but as far as extras go: that\u2019s it. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/04\/FotoJet-2026-04-21T123348.692-1024x683.jpg\" alt=\"Image shows a selection of bagels and Wingfest bags. \" class=\"wp-image-33216\"  \/>Photo via Wingfest<\/p>\n<p>PopUp Bagels bills itself as \u201cNot famous but known\u201d; however, that does not apply to its investors. Among its cast of 70 investors include J.J. Watt and T.J. Watt, Michael Phelps, Paul Rudd, Patrick Schwarzenegger, and MIchael Strahan. <\/p>\n<p>PopUp Bagels opens its first Texas location in Dallas this Friday, April 24. PopUp Bagels expects to open its Houston location soon thereafter in Town &amp; Country Village at 700 Town &amp; Country Blvd, Suite 2640. <\/p>\n","protected":false},"excerpt":{"rendered":"Houston will soon be able to Grip, Rip, and Dip at PopUp Bagels. The boutique bagel shop, backed&hellip;\n","protected":false},"author":2,"featured_media":259697,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[29702,321,56,58,57],"class_list":["post-259696","post","type-post","status-publish","format-standard","has-post-thumbnail","category-houston","tag-bagels","tag-breakfast","tag-houston","tag-houston-headlines","tag-houston-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/259696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=259696"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/259696\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/259697"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=259696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=259696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=259696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}