{"id":259744,"date":"2026-04-21T17:08:15","date_gmt":"2026-04-21T17:08:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/259744\/"},"modified":"2026-04-21T17:08:15","modified_gmt":"2026-04-21T17:08:15","slug":"north-texas-using-ai-to-help-with-traffic-ahead-of-world-cup","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/259744\/","title":{"rendered":"North Texas using AI to help with traffic ahead of World Cup"},"content":{"rendered":"<p>North Texas cities are\u00a0using\u00a0an\u00a0AI\u00a0traffic management system\u00a0in preparation for\u00a0the\u00a0<a href=\"https:\/\/www.dallasnews.com\/business\/article\/fox-verizon-arlington-gear-fifa-world-cup-22210568.php\" data-link=\"native\" rel=\"noreferrer noopener nofollow\" target=\"_blank\" class=\"\">World Cup<\/a>.\u00a0<\/p>\n<p>Various intersections across Arlington\u00a0and Dallas\u00a0have been\u00a0optimized\u00a0to use a system called\u00a0NoTraffic\u00a0AI, an\u00a0Israeli-based traffic management system\u00a0installed on traffic lights. It uses radar and\u00a0live-stream\u00a0video technology to detect and differentiate between vehicle\u00a0types,\u00a0cyclists\u00a0and pedestrians in any kind of\u00a0weather\u00a0conditions.\u00a0<\/p>\n<p>NoTraffic\u00a0AI\u00a0technology\u00a0tracks\u00a0objects\u00a0at intersections\u00a0to help cities create timing plans for traffic systems and <a href=\"https:\/\/www.dallasnews.com\/news\/transportation\/2025\/11\/15\/texas-among-states-turning-to-ai-to-improve-road-safety\/\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">decrease congestion.<\/a>\u00a0\u00a0<\/p>\n<p>\u201cUsing artificial intelligence, we can now start tracking if there are other people [at the intersection], cars, trucks, buses and how many of them,\u201d said Tom Cooper, vice president of sales. \u201cIt gives a lot more intelligence to the intersection.\u201d<\/p>\n<p>Cooper said the company does not store personal or identifiable information, such as facial recognition or license plates,\u00a0and focuses\u00a0more on the \u201coperational improvement side of things.\u201d<\/p>\n<p>Arlington was the\u00a0<a href=\"https:\/\/www.dallasnews.com\/news\/transportation\/2024\/04\/19\/dallas-fort-worth-cities-turn-to-ai-to-cut-down-on-traffic-accidents\/\" data-link=\"native\" rel=\"noreferrer noopener nofollow\" target=\"_blank\" class=\"\">first<\/a>\u00a0North Texas city to use\u00a0NoTraffic\u00a0AI, piloting and later adopting the program in 2023. The city started using the system at the intersection of Cooper Street and Main Street to help reduce traffic congestion.<\/p>\n<p>\u201cOne of the main reasons we decided to deploy it in the entertainment district is because of [the 2023] World Series parade,\u201d said Chris\u00a0Funches, Arlington city traffic engineer. \u201cWe grossly underprojected the number of people coming into Arlington and into the entertainment district for the parade&#8230; We were planning for about 300,000&#8230; that number was three to four times more.\u201d<\/p>\n<p>The city of Arlington\u00a0utilizes\u00a0the traffic management system to\u00a0determine\u00a0how many people, both in cars and on foot, are moving through the entertainment district\u2019s intersections. The system\u00a0can\u00a0automatically adjust and\u00a0make\u00a0necessary signal changes to\u00a0keep traffic flowing efficiently.\u00a0<\/p>\n<p>Funches\u00a0said\u00a0the city will be rolling out new features of\u00a0NoTraffic AI in either June or July to help further optimize the Matlock Road corridor this\u00a0summer\u00a0during the World\u00a0Cup. The city will use the detection system\u2019s data to create\u00a0a timing\u00a0plan\u00a0based on the volume of traffic and vehicle classification provided.\u00a0<\/p>\n<p>\u201cThis is something we\u2019re really excited about because typically we have to hire a consultant to come in, get that data, go and do field research,\u201d Funches said.\u00a0\u201cTo be able to have that data\u00a0right there at our fingertips, and for them to be able to process it,\u00a0we\u2019re\u00a0taking weeks or months\u00a0off of\u00a0a process and doing it in a vastly reduced\u00a0timeframe.\u201d<\/p>\n<p>Dallas\u00a0has only\u00a0two\u00a0private\u00a0locations testing\u00a0the\u00a0NoTraffic AI system: the 4200 block of Singleton Boulevard and the intersection of Browder Street\/AT&amp;T Garage and Wood\u00a0Street.\u00a0The system\u00a0was implemented\u00a0last\u00a0month and is\u00a0being tested to\u00a0see if the program will be adopted across other traffic lights and intersections prior to the World Cup.\u00a0<\/p>\n<p>Cooper estimates the cost of installation for the system on each traffic light to be \u201cin the mid-$20,000 range.\u201d<\/p>\n<p>\u201cThe city continually explores new technologies and detection systems to ensure we are utilizing the best possible tools to support our transportation system,\u201d said Nicholas Starling, manager of public information for the city of Dallas.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"North Texas cities are\u00a0using\u00a0an\u00a0AI\u00a0traffic management system\u00a0in preparation for\u00a0the\u00a0World Cup.\u00a0 Various intersections across Arlington\u00a0and Dallas\u00a0have been\u00a0optimized\u00a0to use a system&hellip;\n","protected":false},"author":2,"featured_media":259745,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[150,97370,116,118,117,88573,88572,87907,87998,87906,272,840],"class_list":["post-259744","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fort-worth","tag-arlington","tag-at-t-stadium","tag-fort-worth","tag-fort-worth-headlines","tag-fort-worth-news","tag-tp-traffic","tag-tp-transportation","tag-tp-arlington","tag-tp-dallas","tag-tp-world-cup","tag-traffic","tag-transportation"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/259744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=259744"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/259744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/259745"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=259744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=259744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=259744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}