{"id":263073,"date":"2026-04-23T18:05:11","date_gmt":"2026-04-23T18:05:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/263073\/"},"modified":"2026-04-23T18:05:11","modified_gmt":"2026-04-23T18:05:11","slug":"women-owned-suthe-water-brings-a-splash-of-calm-and-clarity-to-atx","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/263073\/","title":{"rendered":"Women-owned S\u00fcthe water brings a splash of calm and clarity to ATX"},"content":{"rendered":"

In a city that\u2019s always on the go, finding a moment to relax can feel like a luxury \u2014 but one Austin-based brand is hoping to change that, one sip at a time.<\/p>\n

S\u00fcthe Water<\/a>, a locally founded, women-owned beverage brand, is popping up everywhere from green rooms to community events \u2014 and it\u2019s quickly becoming a go-to for Austinites looking to stay hydrated and unwind. Co-founder and CEO Travis Backhouse joined Trevor Scott and Sierra Waggoner to share more about their rising brand.<\/p>\n

\"{p}Co-founder<\/p>\n

Co-founder and CEO Travis Backhouse joined Trevor Scott and Sierra Waggoner to share more about their rising brand.<\/p>\n

A Different Kind of Hydration<\/p>\n

Unlike your typical sparkling or sugary drink, S\u00fcthe is all about simplicity \u2014 and calm.<\/p>\n

The beverage is designed to support relaxation and stress relief, featuring magnesium and electrolytes in a formula that\u2019s:<\/p>\n

UnsweetenedNon-carbonatedCrystal clear (because, yes, hydration should look like water)<\/p>\n

\u201cIt\u2019s a purposeful hydration drink,\u201d said co-founder and CEO Travis Backhouse. \u201cSomething that helps you feel balanced without making you feel drowsy.\u201d<\/p>\n

And according to fans, it delivers \u2014 offering a refreshing, easy way to take the edge off a busy day.<\/p>\n

\"Women-owned<\/p>\n

Women-owned S\u00fcthe water brings a splash of calm and clarity to ATX<\/p>\n

Made for Austin Life<\/p>\n

From festival season to wellness pop-ups, S\u00fcthe is built with Austin\u2019s lifestyle in mind.<\/p>\n

With 225 milligrams of electrolytes (that\u2019s significantly more than many traditional options), it\u2019s designed to keep up with everything from long days outdoors to high-energy events.<\/p>\n

Translation: whether you\u2019re sweating it out at a concert or just navigating a packed schedule, it\u2019s got your back.<\/p>\n

Big Moves in the Local Scene<\/p>\n

The brand is also making waves with some exciting local partnerships.<\/p>\n

S\u00fcthe recently signed on as the official water sponsor of the Austin Film Festival, marking a major milestone for the growing company \u2014 and putting it in front of even more Austin audiences.<\/p>\n

And that\u2019s not all. You can also catch S\u00fcthe out and about at:<\/p>\n

The Limitless Women\u2019s ConferenceLocal wellness events like Coffee & Chill at Lefty\u2019s<\/p>\n

\u201cIt\u2019s all about community,\u201d Backhouse said. \u201cWe want to be where people are connecting and taking care of themselves.\u201d<\/p>\n

\"Women-owned<\/p>\n

Women-owned S\u00fcthe water brings a splash of calm and clarity to ATX<\/p>\n

A Feel-Good Favorite<\/p>\n

While the science behind hydration and relaxation is a big part of the story, the real buzz is coming from everyday users.<\/p>\n

From helping people feel less jittery to simply offering a refreshing break in the day, S\u00fcthe is quickly becoming a favorite among those looking for a little balance.<\/p>\n

Where to Find It<\/p>\n

Curious to try it for yourself?<\/p>\n

You can learn more \u2014 and even score a discount \u2014 by visiting suthewater.com<\/a> or following the brand on social media to catch their latest events and pop-ups around Austin.<\/p>\n

Because in a city that never slows down, a little calm goes a long way.<\/p>\n

\"Women-owned<\/p>\n

Women-owned S\u00fcthe water brings a splash of calm and clarity to ATX<\/p>\n","protected":false},"excerpt":{"rendered":"In a city that\u2019s always on the go, finding a moment to relax can feel like a luxury…\n","protected":false},"author":2,"featured_media":263074,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[132,134,133],"class_list":{"0":"post-263073","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-austin","8":"tag-austin","9":"tag-austin-headlines","10":"tag-austin-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/263073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=263073"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/263073\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/263074"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=263073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=263073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=263073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}