{"id":264787,"date":"2026-04-24T19:37:07","date_gmt":"2026-04-24T19:37:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/264787\/"},"modified":"2026-04-24T19:37:07","modified_gmt":"2026-04-24T19:37:07","slug":"activate-gaming-venue-plans-friendswood-location-near-baybrook-mall","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/264787\/","title":{"rendered":"Activate gaming venue plans Friendswood location near Baybrook Mall"},"content":{"rendered":"<p>Houston\u2019s gaming community will have a new destination with the arrival of <a href=\"https:\/\/www.houstonchronicle.com\/neighborhood\/katy\/article\/activate-games-coming-soon-katy-gaming-fitness-18129835.php\" data-link=\"native\" rel=\"noopener nofollow\" target=\"_blank\" class=\"\">Activate<\/a> in Friendswood.<\/p>\n<p>This is the third <a href=\"https:\/\/www.houstonchronicle.com\/business\/real-estate\/article\/retail-expansions-orangetheory-fitness-duo-houston-17826853.php\" data-link=\"native\" rel=\"noopener nofollow\" target=\"_blank\" class=\"\">Houston location<\/a> for the live-action gaming concept. It will be housed in a 12,000-square-foot building at 199240 Gulf Freeway in front of\u00a0Baybrook Mall, according to a news release.<\/p>\n<p>The site was chosen because it&#8217;s close to\u00a0Baybrook Mall and surrounding businesses in a city with an average household income of nearly $130,000, said Cushman and Wakefield, the firm representing Activate in the lease negotiations.<\/p>\n<p>\u201cBaybrook Mall is ideally suited for the firm\u2019s expansion with this freestanding site in a high-income trade area, as well as the location\u2019s status as a destination for dining, shopping, play and entertainment,\u201d Eric Lestin, managing director and retail advisory services lead in Houston for the firm, said in a statement.<\/p>\n<p>Activate is a live-action gaming concept founded in Canada that has become a destination for gamers, with over 70 locations in seven countries and a massive social media presence.<\/p>\n<p>The Activate venue houses gaming rooms that feature everything from digital\u00a0dodgeball, laser tag and a hoops court to the Tik Tok-viral Mega Grid.\u00a0<\/p>\n<p>Cushman and Wakefield also represented Activate in its leases for locations in The\u00a0<a href=\"https:\/\/playactivate.com\/woodlands\" data-link=\"native\" rel=\"noopener nofollow\" target=\"_blank\" class=\"\">Woodlands<\/a>, at 536 Sawdust Road, and Katy, at 20225 Katy Freeway.<\/p>\n<p>There is no date yet on when the\u00a0Friendswood games will begin.\u00a0<\/p>\n<p>Activate features all-you-can-play passes with access to all the games and choose-your-own-adventure gaming experiences.<\/p>\n<p>Gaming guests in groups of two to five players compete and accumulate points, earn prizes and level up as they track each other\u2019s progress using Activate\u2019s electronic\u00a0RFID wristbands.<\/p>\n","protected":false},"excerpt":{"rendered":"Houston\u2019s gaming community will have a new destination with the arrival of Activate in Friendswood. This is the&hellip;\n","protected":false},"author":2,"featured_media":264788,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[56,58,57],"class_list":{"0":"post-264787","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-houston","8":"tag-houston","9":"tag-houston-headlines","10":"tag-houston-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/264787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=264787"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/264787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/264788"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=264787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=264787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=264787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}