{"id":276204,"date":"2026-05-02T17:52:07","date_gmt":"2026-05-02T17:52:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/276204\/"},"modified":"2026-05-02T17:52:07","modified_gmt":"2026-05-02T17:52:07","slug":"luxury-texas-boot-store-opens-after-viral-houston-rodeo-moment","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/276204\/","title":{"rendered":"Luxury Texas boot store opens after viral Houston Rodeo moment"},"content":{"rendered":"

In March 2026, what began as a hobby \u2014 hand-embellishing hundreds of crystals to high-end luxury boots \u2014 quickly found its way onto one of Texas\u2019 biggest stages. Country artist Megan Moroney<\/a> wore the dazzling designs at the Houston Rodeo, putting the fledgling brand in the spotlight.<\/p>\n

Now, the label behind those standout boots is taking its next step: a first brick-and-mortar store on Main Street in Boerne.<\/p>\n

Ruby Sparkles<\/a>, a luxury crystal cowgirl boot brand, will open at 248 N. Main St. on Friday, May 1. The debut will feature champagne, caviar, and\u00a0 \u2014perhaps most notably \u2014 the first opportunity to shop the brand in person. Known for its exclusivity, Ruby Sparkles produces just one size per style, making each hand-embellished pair a little more exclusive.\u00a0<\/p>\n

Leslie Daugherty, the owner and sole artisan behind Ruby Sparkles, told MySA recently that the brand has seen a surge in popularity and sales since Moroney wore the boots at the rodeo. That momentum led to a chance connection with the owners of Backhouse at The Ch\u00e2teau<\/a> in Boerne, who offered her the opportunity to take over a new retail space.<\/p>\n

“After she did her show, when it kind of got out that I was the one that did [her boots], it was a big push on me,” she said. “OK, I need to get my product in front of people so they can see what I do as opposed to being online only.”<\/p>\n

“I haven’t even opened my store yet, and I’ve had more sales than I’ve had in the last three months, so it’s been amazing,” Daugherty said.\u00a0<\/p>\n

She told\u00a0MySA it all began around 2015, during a particularly difficult stretch in her life. As she prepared for her wedding, she was also dealing with the effects of two thyroid conditions \u2014 hypothyroidism and Hashimoto\u2019s disease \u2014 diagnosed when she was 19.<\/p>\n

The illnesses led to chronic exhaustion and weight gain, forcing her to step away from competitive college cheerleading, where her love of sparkles began.<\/p>\n

For a couple of years, Daugherty said she focused on small creative outlets to cope. She started \u201cblinging,\u201d adding crystals to everyday household items. While searching for wedding boots, she found herself drawn to high-end Western styles but couldn\u2019t find anything that matched her vision of personality, flair and class. So she decided to make her own \u2014 from her bed.<\/p>\n

The boots drew attention after her wedding photographer captured them in a photo, and that helped spark the creation of Ruby Sparkles.<\/p>\n

Today, Daugherty collaborates with luxury bootmakers, transforming their original designs with her signature crystal embellishments. She\u2019s confident her work stands apart, saying the level of detail and craftsmanship she brings can\u2019t be replicated by major brands, the \u201cbig boys,\u201d as she calls them.<\/p>\n

“God said this is your moment; you’ve been waiting for it, so go,” she says.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"In March 2026, what began as a hobby \u2014 hand-embellishing hundreds of crystals to high-end luxury boots \u2014…\n","protected":false},"author":2,"featured_media":276205,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1113,820,82,84,83],"class_list":["post-276204","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-antonio","tag-mysahillcountry","tag-mysastaff","tag-san-antonio","tag-san-antonio-headlines","tag-san-antonio-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/276204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=276204"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/276204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/276205"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=276204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=276204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=276204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}