{"id":283464,"date":"2026-05-07T22:22:50","date_gmt":"2026-05-07T22:22:50","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/283464\/"},"modified":"2026-05-07T22:22:50","modified_gmt":"2026-05-07T22:22:50","slug":"serve-sip-pickleball-club-to-open-in-dallas-adding-dining-socializing-to-the-mix-dallas-innovates","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/283464\/","title":{"rendered":"Serve & Sip Pickleball Club To\u00a0Open in\u00a0Dallas, Adding Dining & Socializing to the Mix \u00bb Dallas Innovates"},"content":{"rendered":"

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Combining America\u2019s hottest new sport with dining and socializing, Serve & Sip Pickleball Club is set to open in Dallas in late May.<\/p>\n

Located at 11250 N. Central Expy. off Royal Lane, the 200-plus capacity club\u00a0offers climate-controlled courts and a full-service restaurant and bar.<\/p>\n

The brand\u2019s founder, SMU alumnus Alex Menzel, said Serve & Sip \u201cis where being active and having a social life come together.\u201d<\/p>\n

\u201cWe wanted to build something that keeps the energy going long after the game ends,\u201d Menzel added in a statement.<\/p>\n

Accessible sport and social club
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[Rendering: Coeval Studio]<\/p>\n

The concept was developed by Menzel, who has a background in racquet sports, finance, and real estate development. After earning his MBA from SMU and building his career at firms like Goldman Sachs, Menzel said he saw a gap between crowded public courts and exclusive country clubs as a chance to create something more accessible and social.<\/p>\n

Drawing from his competitive tennis background, he saw an opportunity to create a space that \u201cfeels as much like a destination to gather as it does a place to play.\u201d<\/p>\n

Joe LaManna, Serve & Sip\u2019s CFO and managing director, joined the company in late 2025 to lead operational strategy and guide the club through its startup phase. With a background in finance, hospitality, and large-scale entertainment, LaManna is helping to turn the vision into a fully realized, hospitality-driven concept.<\/p>\n

The team has designed the club as \u201ca thoughtful blend of sport, design, and social connection,\u201d Serve & Sip said.<\/p>\n

Clay-inspired courts
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[Rendering: Coeval Studio]<\/p>\n

Inside, the space is designed to feel more like a high-end restaurant or social club than a traditional sports facility. Designed by Dallas-based Coeval Studio, the interiors are inspired by the iconic red clay courts of the French Open, with a rich, clay-toned palette layered against deep green accents and textured finishes that create a warm, upscale atmosphere.<\/p>\n

The club\u2019s centerpiece is six climate-controlled indoor courts that offer Professional Pickleball Association-certified CushionX surfacing, a premium system engineered for exceptional ball response, consistent performance, and player comfort. Unlike standard courts, these custom clay-inspired surfaces are designed to reduce player fatigue while providing optimal speed and responsiveness, offering a best-in-class playing experience, Serve & Sip said.<\/p>\n

Hospitality first approach<\/p>\n

Guests can reserve courts, join open play, participate in leagues or book clinics, then enjoy food and beverages at The Drop Kitchen & Bar. The facility is designed to move easily from play into a more social setting, Serve & Sip said.<\/p>\n

The menu offers both fresh, lighter fare for courtside snacking or the health-conscious guest and \u201cbold, shareable plates\u201d designed to fuel the athlete and bring the table together. Highlights include a crispy chicken sandwich, roasted beet hummus, and a Mediterranean bowl.<\/p>\n

The beverage program includes craft cocktails, mocktails, and signature drinks. Signature offerings include the Electric Rally shot, made with fresh cucumber juice, agave, and Szechuan button with a flaming topper. Daytime sips will include coffee from Noble Coyote Coffee Roasters, smoothies, and lighter fare.<\/p>\n

\u201cMost clubs in this space treat hospitality as an afterthought,\u201d LaManna said in a statement. \u201cWe built Serve & Sip the other way around, hospitality and service first, with top tier courts to match. Friends enjoying a cool Serve & Spritz in the lounge should feel just as taken care of as the group stepping onto the court.\u201d<\/p>\n

\u2018Where competition meets connection\u2019<\/p>\n

In addition to courts, food, and beverages, Serve & Sip will host a diverse lineup of programming, including social mixers, themed events, Mahjong nights, watch parties, and wellness-focused classes such as yoga and mobility sessions.<\/p>\n

The club will offer a tiered membership model with benefits such as priority booking, complimentary play passes, exclusive events and preferred pricing on reservations, leagues, clinics and private lessons, while remaining accessible to guests.<\/p>\n

Serve & Sip will open in phases, beginning with a private preview followed by a soft opening for media and select guests in late May.<\/p>\n

\u201cServe & Sip is where competition meets connection,\u201d said Menzel.\u201d We built it for Dallas, where the energy doesn\u2019t stop at the court and neither should the experience.\u201d<\/p>\n

Don\u2019t miss what\u2019s next. Subscribe\u00a0to\u00a0Dallas\u00a0Innovates.<\/p>\n

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