{"id":293407,"date":"2026-05-14T20:18:11","date_gmt":"2026-05-14T20:18:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/293407\/"},"modified":"2026-05-14T20:18:11","modified_gmt":"2026-05-14T20:18:11","slug":"wingstop-to-offer-house-of-flavor-fan-experience-during-fifa-world-cup-in-dallas-dallas-innovates","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/293407\/","title":{"rendered":"Wingstop To Offer &#8216;House of Flavor&#8217; Fan Experience During FIFA World\u00a0Cup in\u00a0Dallas \u00bb Dallas Innovates"},"content":{"rendered":"<p>                            <img width=\"970\" height=\"464\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/05\/Wingstop-House-of-Flavor.jpg\" class=\"img-responsive wp-post-image\" alt=\"\" decoding=\"async\" fetchpriority=\"high\"  \/><\/p>\n<p class=\"featured-caption\">Wingstop&#8217;s hometown of Dallas will host a House of Flavor fan experience in the midst of the World Cup from June 24-July 3. [Photo: Wingstop]<\/p>\n<p>Dallas-based Wingstop (Nasdaq: <a class=\"ticket-symbol\" href=\"https:\/\/www.prnewswire.com\/news-releases\/wingstop-debuts-house-of-flavor-fan-experience-in-north-america-for-the-first-time-302771720.html#financial-modal\" data-toggle=\"modal\" rel=\"nofollow noopener\" target=\"_blank\">WING<\/a>) has used global sports events as a backdrop for introducing its brand with \u201cHouse of Flavor\u201d pop-up experiences\u2014including at the 2026 Winter Olympic Games in Milan, Italy, and the 2024 Summer Olympics in Paris, France. Next month, it will bring its \u201cultimate fan destination\u201d right to its own backyard in the midst of <a href=\"https:\/\/dallasinnovates.com\/despite-near-miss-on-the-final-att-stadium-snags-nine-2026-fifa-world-cup-matches\/\" rel=\"nofollow noopener\" target=\"_blank\">FIFA World Cup 2026<\/a>.\u00a0<\/p>\n<p>From June 24 to July 3 at The Bomb Factory in Dallas\u2019 Deep Ellum, Wingstop\u2019s House of Flavor experience will feature the brand\u2019s sauced-and-tossed wings, live DJs, gameday World Cup watch parties, merch, free tattoos and \u201cnonstop vibes.\u201d<\/p>\n<p>The Dallas experience will also feature a barber delivering \u201cfresh, soccer-inspired cuts,\u201d and a one-night-only performance by Harlem rapper and songwriter FERG on June 24.<\/p>\n<p>A similar experience will be offered in Toronto, another World Cup host city, from June 11 to June 14.<\/p>\n<p>\u201cWhen the world shows up for the game, we bring the flavor and the culture,\u201d Wingstop Chief Brand Officer Donnie Upshaw said in a statement. \u201cHouse of Flavor is built for that energy, bringing fans together through culture, community and craveable flavor you can see, feel and taste.\u201d<\/p>\n<p>During its June 24-July 3 run, the Wingstop\u2019s House of Flavor will be open from 11 a.m. until \u201clate.\u201d Hours are subject to change, entry fees and\/or age restrictions may apply, and entry restrictions may apply.<\/p>\n<p>Don\u2019t miss what\u2019s next. Subscribe\u00a0to\u00a0Dallas\u00a0Innovates.<\/p>\n<p style=\"font-size: 1rem; line-height: 1.5; margin: 0 0 10px 0;\">Track Dallas-Fort Worth\u2019s business and innovation landscape with our curated news in your inbox Tuesday-Thursday.<\/p>\n<p>\u00a0<\/p>\n<p>\tR E A D\u00a0\u00a0 N E X T\t<\/p>\n<p>\t<a href=\"https:\/\/dallasinnovates.com\/women-in-stem-sports-game-changers-statues-to-highlight-world-cup-fan-festival\/\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"464\" src=\"https:\/\/www.newsbeep.com\/us-tx\/wp-content\/uploads\/2026\/05\/01-970-Cynt-Marshall-3D-Scan.jpg\" class=\"attachment-rp4wp-thumbnail-post size-rp4wp-thumbnail-post wp-post-image\" alt=\"\"  \/><\/a><\/p>\n<p>The interactive exhibit will be on public display at the Fan Festival at Dallas\u2019 Fair Park this summer. Coinciding with the full World Cup tournament, fans can enjoy free live match screenings, food, music, and entertainment. Entry to the Fan Festival and the exhibit is free.<\/p>\n","protected":false},"excerpt":{"rendered":"Wingstop&#8217;s hometown of Dallas will host a House of Flavor fan experience in the midst of the World&hellip;\n","protected":false},"author":2,"featured_media":293408,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[102,104,103,16597,18795,107125],"class_list":["post-293407","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dallas","tag-dallas","tag-dallas-headlines","tag-dallas-news","tag-fifa-world-cup-2026","tag-the-bomb-factory","tag-wingstop-house-of-flavor"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/293407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=293407"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/293407\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/293408"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=293407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=293407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=293407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}