{"id":304895,"date":"2026-05-22T18:55:07","date_gmt":"2026-05-22T18:55:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/304895\/"},"modified":"2026-05-22T18:55:07","modified_gmt":"2026-05-22T18:55:07","slug":"cove-womens-boutique-relocates-to-south-lamar-storefront","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/304895\/","title":{"rendered":"COVE women\u2019s boutique relocates to South Lamar storefront"},"content":{"rendered":"<p>\t\t\t\t\t\t\t<a href=\"http:\/\/www.coveclothing.com\" rel=\"nofollow noopener\" target=\"_blank\">COVE<\/a> relocated to South Lamar Boulevard after 10 years off South Congress Avenue, the women\u2019s boutique announced in a news release.<\/p>\n<p>The new location is larger, features more fitting rooms, free parking options and has a trend-driven inventory.<\/p>\n<p>In their own words<\/p>\n<p>&#8220;South Congress was amazing for us, but it was never really ours\u2014it was for everyone passing through,&#8221; Rebecca Barlin, COVE\u2019s founder and CEO shared in the release. &#8220;South Lamar lets us be who we actually are: a boutique for the girl who loves to get dressed up, loves to travel and is always on the hunt for that next piece she can&#8217;t stop wearing.&#8221;<\/p>\n<p>What they offer<\/p>\n<p>The boutique sells luxury swimwear, special occasion dresses, jeans, jackets and skirts. The store also sells shoes, jewelry and accessories.<\/p>\n<p>Popular brands at COVE include Frankie\u2019s Bikinis, For Love &amp; Lemons and Motel.<\/p>\n<p>What\u2019s new<\/p>\n<p>In addition to the parking and larger space, the space also has a larger floor space for sales associates to offer personalized styling, according to the release. The store will also introduce a bar concept to accommodate activations, pop-up events and brand collaborations.<\/p>\n<p>&#8220;&gt;<\/p>\n","protected":false},"excerpt":{"rendered":"COVE relocated to South Lamar Boulevard after 10 years off South Congress Avenue, the women\u2019s boutique announced in&hellip;\n","protected":false},"author":2,"featured_media":304896,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[132,134,133,48829,110451,43370,16718,7133],"class_list":["post-304895","post","type-post","status-publish","format-standard","has-post-thumbnail","category-austin","tag-austin","tag-austin-headlines","tag-austin-news","tag-boutique","tag-cove","tag-south-congress","tag-south-lamar","tag-women"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/304895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=304895"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/304895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/304896"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=304895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=304895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=304895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}