{"id":318066,"date":"2026-06-01T20:21:24","date_gmt":"2026-06-01T20:21:24","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/318066\/"},"modified":"2026-06-01T20:21:24","modified_gmt":"2026-06-01T20:21:24","slug":"update-on-the-future-of-fort-worths-pga-event-at-colonial-and-its-sponsor","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/318066\/","title":{"rendered":"Update on the future of Fort Worth\u2019s PGA event at Colonial \u2014 and its sponsor"},"content":{"rendered":"

Charles Schwab\u2019s contract with Colonial Country Club as the title sponsor of the annual PGA Tour event<\/a> in Fort Worth expires after the 2027 tournament, but all signs point to that relationship remaining beyond that expiration date.<\/p>\n

It\u2019s a question not if the investment firm will stay as the title sponsor, but more how it will look, and the particulars of its \u201cpriority status\u201d on the 2028 PGA Tour schedule.<\/p>\n

According to multiple sources familiar with the conversations between the PGA Tour, Colonial Country Club and Schwab, the investment firm is happy with its status as the title sponsor. Schwab has a long relationship with the PGA Tour, and also serves as a title sponsor of its Champions Tour<\/a>.<\/p>\n

Schwab representatives did not provide any comment for this, nor did Charles Schwab Challenge tournament director Michael Tothe<\/a>.<\/p>\n

Regarding the event at Colonial, the unknowns are how the PGA Tour will alter its future schedule, and if Charles Schwab is a \u201cTrack One\u201d tournament.<\/p>\n

\u26a1 Full coverage of Charles Schwab Challenge:<\/p>\n

\u2192Sudden death playoff decides winner<\/a><\/p>\n

\u2192PGA vs. LIV war was a big missed opportunity for the game<\/a><\/p>\n

\u2192Why some of golf’s biggest names weren’t here this year<\/a><\/p>\n

\u2192Which car given to a past Colonial winner do you like best?<\/a><\/p>\n

\u2192See the custom vehicle the Schwab winner is taking home<\/a><\/p>\n

\u2192A second straight day with a hole-in-one at Colonial<\/a><\/p>\n

\u2192WATCH: ‘Slam dunk’ hole-in-one goes straight in the cup<\/a><\/p>\n

PGA Tour\u2019s future schedule in Fort Worth<\/p>\n

Former longtime NFL executive Brian Rolapp<\/a> will replace Jay Monahan as the commissioner of the PGA Tour after the 2026 schedule is complete, and expect Rolapp to implement changes.<\/p>\n

At the top of the list is altering the schedule to guarantee fields that feature more \u201cnames.\u201d<\/p>\n

According to CBS Sports and other golf-centric media outlets, a multi-tiered schedule structure<\/a> is being discussed. Track One would feature 21 to 26 marquee tournaments, 16 \u201cregular-season\u201d events, three FedEx playoffs and four majors.<\/p>\n

Track Two would be 20 tournaments that could potentially include a promotion, or relegation, dynamic that is common in professional sports leagues in Europe but has been rejected here in the United States.<\/p>\n

Purse sizes will play a role in these tracks.<\/p>\n

One of the changes the PGA Tour enacted as a result of the creation of LIV Golf in 2022 was to increase purse sizes at some events to appease, and retain, top players; those events carry an \u201celevated\u201d distinction.<\/p>\n

The 2026 Charles Schwab Challenge\u2019s purse is $9.9 million. The Memorial tournament next week in Columbus, Ohio, features a purse of $20 million. The larger purses, naturally, draw the more familiar names.<\/p>\n

Schwab was offered the opportunity to be an \u201celevated\u201d event, but declined.<\/p>\n

The importance of Charles Schwab to Colonial and Fort Worth<\/p>\n

Schwab\u2019s interest to remain as the title sponsor of the event previously known as \u201cThe Colonial\u201d is the weight of six 18-wheelers off the club. Finding a title sponsor for PGA Tour events is the biggest priority for clubs that hold tournaments.<\/p>\n

Funding a top PGA Tour event is expensive.<\/p>\n

Schwab is the sixth company to serve as title sponsor at Colonial, and when it came along in 2019, the timing was savior-esque<\/a>. The club was coming off a terrible end to its two-year relationship with the boutique food retailer Dean & DeLuca that put Colonial in a hard spot to recruit a new partner.<\/p>\n

Schwab entered the scene because it was building a new corporate campus in nearby Westlake; Schwab, who is an avid golfer, spoke of the value of the sport as a sales tool. The agreement between Colonial and Schwab has been extended once previously.<\/p>\n

The concerns for clubs is if the title sponsor is no longer interested in remaining in this pricey role. A title sponsor can pull out for a variety of reasons, up to and including the \u201cnew CEO\u201d doesn\u2019t like golf, or changes in the budget no longer can cover a pricey PGA Tour event.<\/p>\n

As evidenced by the tournament that concluded on Sunday afternoon with Russell Henley winning<\/a> the plaid jacket in a playoff hole, it\u2019s a good course that produces a good product. The only knock was the timing of this year\u2019s tournament kept some of the Tour\u2019s bigger names, such as Scottie Scheffler, from playing.<\/a><\/p>\n

Depending on how the PGA Tour alters its schedule in 2028, Colonial and Fort Worth could be a place where some of the golf\u2019s bigger names make a point to play.<\/p>\n

Either way, it does sound like Charles Schwab will be around for it.<\/p>\n

Rangers \u25b6<\/p>\n

May 25 Houston 9, Rangers 0<\/p>\n

May 26 Rangers 10, Houston 7<\/p>\n

May 27 Houston 4, Rangers 3<\/p>\n

May 28 Houston 5, Rangers 1<\/p>\n

May 29 Rangers 9, Kansas City 1<\/p>\n

May 30 Rangers 7, Kansas City 6<\/p>\n

May 31 Rangers 6, Kansas City 3<\/p>\n

June 1 at St. Louis, 6:45 p.m., RSN<\/p>\n

June 2 at St. Louis, 6:45 p.m., RSN<\/p>\n

June 3 at St. Louis, 6:45 p.m., RSN<\/p>\n

June 5 vs. Cleveland, 7:15 p.m., Apple TV<\/p>\n

June 6 vs. Cleveland, 6:35 p.m., Fox<\/p>\n

June 7 vs. Cleveland, 1:35 p.m., RSN<\/p>\n

Wings\u25b6<\/p>\n

May 18 Wings 92, Washington 69<\/p>\n

May 20 Wings 99, Chicago 89<\/p>\n

May 22 Atlanta 86, Wings 69<\/p>\n

May 24 Wings 91, New York 76<\/p>\n

May 28 Wings 95, Las Vegas 87<\/p>\n

June 1 vs. Seattle, 7 p.m., KFAA, USA<\/p>\n

June 5 at Los Angeles, 9 p.m., Ion<\/p>\n

June 9 at Minnesota, 7 p.m., KFAA<\/p>\n

June 11 vs. Phoenix, 8 p.m., Amazon Prime Video<\/p>\n

June 13 at Portland, 7:30 p.m., KFAA<\/p>\n

TCU Football \u25b6<\/p>\n

Aug. 29 vs. North Carolina (at Dublin), 11 a.m., ESPN<\/p>\n

Sept. 12 vs. Grambling State, 7 p.m., ESPN+<\/p>\n

Sept. 19 vs. Arkansas State, 7 p.m., ESPNU<\/p>\n

Sept. 26 at Central Florida, TBA<\/p>\n

Oct. 24 vs. West Virginia, TBA<\/p>\n

Nov. 6 at Arizona, 9:15 p.m., ESPN<\/p>\n

Nov. 14 vs. Kansas State, TBA<\/p>\n

Nov. 26 at Texas Tech, 7 p.m., ESPN<\/p>\n

Cowboys \u25b6<\/p>\n

Sept. 13 at N.Y. Giants, 7:20 p.m., NBC<\/p>\n

Sept. 20 vs. Washington, 3:25 p.m., Fox<\/p>\n

Sept. 27 vs. Baltimore (at Rio de Janeiro), 3:25 p.m., CBS<\/p>\n

Oct. 4 at Houston, 12 p.m., Fox<\/p>\n

Oct. 8 vs. Tampa Bay, 7:15 p.m., Amazon Prime Video<\/p>\n

Oct. 18 at Green Bay, 7:20 p.m., NBC<\/p>\n

Oct. 26 at Philadelphia, 7:15 p.m., ESPN, ABC<\/p>\n

Nov. 1 vs. Arizona, 12 p.m., Fox<\/p>\n

Nov. 8 at Indianapolis, 12 p.m., Fox<\/p>\n

Nov. 15 vs. San Francisco, 3:25 p.m., Fox<\/p>\n

Nov. 22 vs. Tennessee, 12 p.m., Fox<\/p>\n

Nov. 26 vs. Philadelphia, 3:30 p.m., Fox<\/p>\n

Dec. 7 at Seattle, 7:15 p.m., ESPN, ABC<\/p>\n

Dec. 20 at L.A. Rams, 3:25 p.m., CBS<\/p>\n

Dec. 27 vs. Jacksonville, 7:20 p.m., NBC<\/p>\n

Jan. 3 vs. N.Y. Giants, 12 p.m., Fox<\/p>\n

Jan. 9 or 10 at Washington, TBA<\/p>\n

World Cup \u25b6<\/p>\n

All local matches at AT&T Stadium<\/p>\n

June 14 Netherlands vs. Japan (Group F), 3 p.m., Fox<\/p>\n

June 17 England vs. Croatia (Group L), 3 p.m., Fox<\/p>\n

June 22 Argentina vs. Austria (Group J), 12 p.m., Fox<\/p>\n

June 25 Japan vs. Sweden (Group F), 6 p.m., FS1<\/p>\n

June 27 Argentina vs. Jordan (Group J), 9 p.m., Fox<\/p>\n

FC Dallas \u25b6<\/p>\n

May 2 FC Dallas 2, NY Red Bulls 0<\/p>\n

May 9 FC Dallas 3, Salt Lake 1<\/p>\n

May 13 Vancouver 3, FC Dallas 2<\/p>\n

May 16 FC Dallas 3, San Jose 2<\/p>\n

May 23 FC Dallas 2, Colorado 1<\/p>\n

Texas Motor Speedway \u25b6<\/p>\n

June 6 SCC Laps for Charity<\/p>\n

June 13 NASCAR Racing Experience<\/p>\n

June 20 Team Texas – David Starr’s Racing School<\/p>\n","protected":false},"excerpt":{"rendered":"Charles Schwab\u2019s contract with Colonial Country Club as the title sponsor of the annual PGA Tour event in…\n","protected":false},"author":2,"featured_media":318067,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[24239,15054,15055,116,118,117,10518],"class_list":["post-318066","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fort-worth","tag-charles-schwab","tag-charles-schwab-challenge","tag-colonial-country-club","tag-fort-worth","tag-fort-worth-headlines","tag-fort-worth-news","tag-pga-tour"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/318066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=318066"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/318066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/318067"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=318066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=318066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=318066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}