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Lennie Ambrose, Chief Marketing Officer of St. Arnold Brewery Credit: Lennie Ambrose\/St. Arnold Brewery<\/p>\nThe day was June 9, 1994. And the singles sitting in the Billboard Top 10 certainly represented a wide variety of performers and genres, both with long careers and One Hit Wonders.<\/p>\n
Lennie Ambrose, Chief Marketing Officer of St. Arnold Brewery Credit: Lennie Ambrose\/St. Arnold Brewery<\/p>\n
You had \u201cMr. Jones\u201d (Counting Crows), \u201cYou Mean the World to Me\u201d (Toni Braxton), \u201cStay [I Missed You] (Lisa Loeb & Nine Stories), \u201cI\u2019ll Remember\u201d (Madonna), \u201cBaby, I Love Your Way\u201d (Big Mountain) and \u201cIf You Go\u201d (Jon Secada) among them. And at the top? \u201cI Swear\u201d by All-4-One.<\/p>\n
Beer drinkers and hell raisers (to quote a ZZ Top tune) will likely hear those tracks and scores of others on June 6 during a \u201890s-themed party at Saint Arnold Brewery to mark the 32nd anniversary off the very first keg of beer they shipped on that very same day.<\/p>\n
\u201cThe \u201890s are so hot right now, everybody loves it. I guess it\u2019s the new \u201870s and \u201880s for [nostalgia],\u201d says Lennie Ambrose, Saint Arnold\u2019s Chief Marketing Officer.<\/p>\n
The all-day event will begin with a DJ set from Capt. Millsy spinning \u201890s music from across all genres (2-4:30 pm), followed by live tribute bands covering hip hop\/rap (Hip Hop Hooray, 4:30-6 p.m.), country (Silverado, 6:30-8 p.m.) and Selena\/tejano (CTS Band, 8:30-10 p.m.). Admission is free.<\/p>\n
\u201cThis kind of [variety] is how we program things. We try to be a beer garden for everyone regardless of what you\u2019re a fan of. The kind of party you can weave in and out of the music and be familiar with a song,\u201d he adds.<\/p>\n
For his party, Capt. Millsy laughs when he sees that Top 10 list on the shared Zoom screen. \u201cI have to tell you, that Jon Secada song is amazing! It was on VH-1 every 30 minutes!\u201d<\/p>\n
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DJ Millsy in action Credit: Tanya Djavadzadeh<\/p>\n
In terms of music trends and history, the \u201890s really represented the end of the monoculture. In previous decades it seemed that everyone had or was talking about the new albums by, say, the Beatles, Led Zeppelin, Michael Jackson, or Bruce Springsteen. But the early \u201890s saw a splintering into more genres and lanes that listeners tended to stay in.<\/p>\n
It also marked the start of pop, dance, and hip hop becoming the dominant (at least in terms of singles) genres that has continued to today. And often from solo performers rather than bands.<\/p>\n
For Ambrose\u2014who graduated from high school in 1994, just days before that first beer keg was shipped\u2014it was also the era of flipping CD cases, One Hit Wonders, and \u201ccassingles.\u201d That short-lived format that had two or more songs on a cassette that was to replace the standard vinyl 45.<\/p>\n
\u201cI had the cassingle for \u2018Deeper Shade of Soul\u2019 by Urban Dance Squad and I played it all the time,\u201d he offers. \u201cBut I hear a lot of songs now that could have come out in the \u201890s, like what War on Drugs does. Also, if \u2018Deeper Shade of Soul\u2019 came out today, it would be a hit. And even the terrible \u201890s songs are today guilty pleasures.\u201d<\/p>\n
DJ Millsy says that no one in the \u201890s could have really foreseen the rise of Nirvana and advent of grunge music. \u201cThat was a big moment, and hip hop exploded alongside that to become relevant. It definitely was the death of the monoculture into more One Hit Wonders. Like \u2018Breakfast at Tiffany\u2019s\u2019 by Deep Blue Something. We all know that one, don\u2019t we?\u201d<\/p>\n
When doing a DJ set, Capt. Millsy says he first builds just a \u201cgiant bank\u201d of all the songs he wants to play, but also is aware of how his audience\u2019s mood or vibe can shift, and he adapts to that. To a limit.<\/p>\n
\u201cI\u2019m not going to play \u2018Closing Time\u2019 by Semisonic at the start of the show. And if someone comes up and says \u2018play Bon Jovi,\u2019 I would say absolutely not!\u201d<\/p>\n
Not even \u201890s Bon Jovi?<\/p>\n
\u201cNo. \u2018It\u2019s My Life\u2019 was released in 2000. That\u2019s out of there. Richie Sambora can go wanting for another decade!\u201d he says. \u201cAnd though I know they\u2019re inescapable. I will have to play Creed.\u201d<\/p>\n
Just to make the \u201890s party even better, at least in a hypothetical way, we ask both men if they could step into a time machine programmed for the decade, snatch one act, and bring them back to play the Saint Arnold stage, who would it be?<\/p>\n
\u201cFor me, it would be Van Hagar,\u201d Ambrose says, nodding to the accepted nickname for the second, hitmaking version of the group with Sammy Hagar. \u201cThat\u2019s when they came to full glory. Sammy asserted himself into the \u201890s. He\u2019s nearly 80 now and is still out there playing. Definitely someone I want to party with.\u201d<\/p>\n
For DJ Millsy, it would be one of those One Hit Wonders. But one in the running for the Most \u201890s One Hit Wonder at that.<\/p>\n
\u201cFor this show, I would go get Tag Team, just so they could do \u2018Whoomp! (There It Is)!\u2019\u201d he says. \u201cThat coincided with the Rockets winning. It\u2019s as if the song was written for Houston!\u201d<\/p>\n