{"id":319935,"date":"2026-06-02T23:40:22","date_gmt":"2026-06-02T23:40:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/319935\/"},"modified":"2026-06-02T23:40:22","modified_gmt":"2026-06-02T23:40:22","slug":"why-world-cup-venues-are-getting-rebranded-for-the-tournament","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/319935\/","title":{"rendered":"Why World Cup venues are getting rebranded for the tournament"},"content":{"rendered":"

By ANNE M. PETERSON, AP Soccer Writer<\/p>\n

The stadiums that will host World Cup<\/a> matches are removing all traces of their usual corporate sponsors in anticipation of the tournament that starts next week.<\/p>\n

At AT&T Stadium in Arlington, Texas, home of the NFL\u2019s Dallas Cowboys, workers on Tuesday continued the process of covering the \u201cAT&T\u201d on the stadium\u2019s facade. The work began last week.<\/p>\n

The reason? AT&T, and the other stadium sponsors at World Cup venues, are not FIFA sponsors, which are guaranteed exclusive rights during the tournament that runs through July 19.<\/p>\n

As a result, most of the 16 host stadiums are being rebranded with generic city names. AT&T Stadium will be called Dallas Stadium.<\/p>\n

\"Workers<\/p>\n

Workers cover signage on the exterior of AT&T Stadium, which will be named Dallas Stadium during the 2026 FIFA World Cup soccer tournament, as preparations continue at the venue, Tuesday, June 2, 2026, in Arlington. (AP Photo\/LM Otero)\n<\/p>\n

\"AT&T<\/p>\n

AT&T Stadium, where upcoming World Cup soccer matches are scheduled to be played, has its name covered by three gray tarps Monday, June 1, 2026, in Arlington, Texas. (AP Photo\/Tony Gutierrez)\n<\/p>\n

\"A<\/p>\n

A partial covering is seen over Lumen branding at Lumen Field, which will be named Seattle Stadium during the 2026 FIFA World Cup, Wednesday, May 20, 2026, in Seattle. (AP Photo\/Lindsey Wasson)\n<\/p>\n

\"Workers<\/p>\n

Workers cover Hard Rock Stadium signage with World Cup 2026 banners, Tuesday, May 19, 2026, in Miami Gardens, Fla. (AP Photo\/Rebecca Blackwell)\n<\/p>\n

\"Workers<\/p>\n

Workers cover signage on the exterior of AT&T Stadium, which will be named Dallas Stadium during the 2026 FIFA World Cup soccer tournament, as preparations continue at the venue, Tuesday, June 2, 2026, in Arlington. (AP Photo\/LM Otero)\n<\/p>\n

Show Caption<\/p>\n

1 of 5<\/p>\n

Workers cover signage on the exterior of AT&T Stadium, which will be named Dallas Stadium during the 2026 FIFA World Cup soccer tournament, as preparations continue at the venue, Tuesday, June 2, 2026, in Arlington. (AP Photo\/LM Otero)\n<\/p>\n

Expand<\/a><\/p>\n

In Seattle, black banners were hung to cover the \u201cLumen\u201d name at Lumen Field. The home of the NFL\u2019s Seahawks is now going by the name Seattle Stadium. Even Latin America\u2019s largest soccer stadium, the iconic Banorte Stadium<\/a> in Mexico, has been temporarily renamed Mexico City Stadium.<\/p>\n

An exception is BC Place in Vancouver, British Columbia, which is owned by the government, so it\u2019s called BC Place Vancouver.<\/p>\n

Other stadiums and their World Cup monikers include: MetLife Stadium in East Rutherford, New Jersey, which will be called New York New Jersey Stadium, and Levi\u2019s Stadium in Santa Clara, California, renamed San Francisco Bay Area Stadium.<\/p>\n

FIFA allowed the massive Mercedes Benz logo atop the Atlanta Falcons stadium in Georgia to remain because it was determined that removing it could cause structural damage to the retractable roof.<\/p>\n

But the large, round logos on the sides of the building were covered in April, and the venue will be called Atlanta Stadium this summer.<\/p>\n

AP World Cup coverage: https:\/\/apnews.com\/hub\/fifa-world-cup<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"By ANNE M. PETERSON, AP Soccer Writer The stadiums that will host World Cup matches are removing all…\n","protected":false},"author":2,"featured_media":319936,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[150,152,151,114734,114733,107064],"class_list":["post-319935","post","type-post","status-publish","format-standard","has-post-thumbnail","category-arlington","tag-arlington","tag-arlington-headlines","tag-arlington-news","tag-why-are-world-cup-stadium-names-different","tag-world-cup-stadium-names","tag-world-cup-stadiums"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/319935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=319935"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/319935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/319936"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=319935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=319935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=319935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}