{"id":320532,"date":"2026-06-03T06:58:36","date_gmt":"2026-06-03T06:58:36","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/320532\/"},"modified":"2026-06-03T06:58:36","modified_gmt":"2026-06-03T06:58:36","slug":"dallas-cowboys-cheerleaders-return-to-netflix-in-americas-sweethearts-season-3-trailer","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/320532\/","title":{"rendered":"Dallas Cowboys Cheerleaders Return to Netflix in ‘America’s Sweethearts’ Season 3 Trailer"},"content":{"rendered":"

\n\tThe Dallas Cowboys Cheerleaders<\/a> are grappling with the Netflix<\/a> effect.<\/p>\n

\n\tFor 16 seasons, auditions for the premier dance team were documented for the CMT show \u201cDallas Cowboys Cheerleaders: Making the Team.\u201d But for as successful at that show was, it\u2019s nothing compared to the number of eyeballs that watch Netflix globally. The first season of \u201cAmerica\u2019s Sweethearts\u201d garnered 2.3 million views in its first four days on the streamer and reached the Top 10 in 27 countries; Season 2 launched with 3.3 million views and reached the top 10 in 20 countries. Last summer, Variety exclusively revealed that production on Season 3 was underway. Seven new episodes, which begin streaming on June 16, follow the 2025-26 squad as they navigate the ups and downs of that viral fame.<\/p>\n

\n\t\u201cThis is the first time we are viewing applications because of seeing Netflix\u2019s \u2018America Sweethearts,\u2019\u201d longtime DCC senior director, Kelli Finglass, says early in the Season 3 trailer. She and head choreographer Judy Trammell have been leading the squad for decades but since the Netflix show, they\u2019ve received an influx of applications from elite performers from all over the world.<\/p>\n

\n\tOne plucky hopeful is from Australia, and she worries whether her nationality will be a barrier to entry. \u201cThey\u2019re never gonna want an Aussie gal representing America\u2019s Sweethearts,\u201d she tells the cameras. (For what it\u2019s worth, DCC has recruited international talents before.)<\/p>\n

\n\tBut, as fans of the docuseries know, not all that glitters is gold when it comes to being a professional cheerleader.<\/p>\n

\n\t\u201cOnce you become a Dallas Cowboys Cheerleader, there\u2019s already a lot of weight that is on your shoulders,\u201d one dancer says in the Season 3 trailer. \u201cSome people like that, and some people don\u2019t. I guess the question is, can you handle it?\u201d<\/p>\n

\n\tAnd with this level of global fame comes added scrutiny.<\/p>\n

\n\t\u201cAs much positivity as I receive, there\u2019s also loads of negativity,\u201d says Reece, one of the DCC veterans who has been featured on the docuseries since Season 1<\/a>, when she tried out for the star-spangled squad.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tReece in Season 3 of Netflix\u2019s \u201cAmerica\u2019s Sweethearts: Dallas Cowboys Cheerleaders.\u201d<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Netflix<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tFaith in in Season 3 of Netflix\u2019s \u201cAmerica\u2019s Sweethearts: Dallas Cowboys Cheerleaders.\u201d<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Netflix<\/p>\n

\n\t\u201cThat\u2019s why we need to keep them busy and focused and positive,\u201d Finglass adds. \u201cCan\u2019t listen to the haters.\u201d<\/p>\n

\n\tDirected by Emmy winner Greg Whiteley<\/a> (\u201cCheer,\u201d \u201cLast Chance U\u201d), with Zoe Lyrintzis serving as episodic co-director, \u201cAmerica\u2019s Sweethearts: Dallas Cowboys Cheerleaders\u201d follows the dancers from auditions to their grueling training camp. In his signature verit\u00e9 style, Whiteley reveals more than ever about the women who high-kick (and jump split) in the DCC\u2019s signature high-heeled cowboy boots.<\/p>\n

\n\tThe women must navigate the squad\u2019s strict protocols while grappling with injuries and mental health challenges, among other stressors. Season 2 featured a group of veterans fighting for, and ultimately earning, a major pay raise<\/a> for future squads. This season, the stakes are higher than ever. \u201cWith thirty veterans returning to auditions, only six coveted spots remain for hopeful newcomers, raising the bar for talent,\u201d the synopsis teases.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tKelli Finglass in Season 3 of Netflix\u2019s \u201cAmerica\u2019s Sweethearts: Dallas Cowboys Cheerleaders.\u201d<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Netflix<\/p>\n

\n\t\u201cAs the DCC\u2019s global profile grows, the women at the center of it must handle a new level of attention,\u201d the synopsis continues. \u201cWith incredible opportunities \u2014 the first DCC tour, marquee appearances, and growing social media platforms \u2014 also comes heightened scrutiny and demand for perfection. Against the backdrop of stadium performances and viral moments, the team leans on each other to navigate the spotlight and define their DCC legacies.\u201d<\/p>\n

\n\t\u201dAmerica\u2019s Sweethearts\u201d is produced by One Potato Productions. Whiteley executive produces alongside Adam Leibowitz for One Potato Productions, as well as Andrew Fried and Dane Lillegard of Boardwalk Pictures and Ross M. Dinerstein and Rebecca Evans of Campfire Studios.<\/p>\n

\n\tWatch the full trailer below. <\/p>\n","protected":false},"excerpt":{"rendered":"The Dallas Cowboys Cheerleaders are grappling with the Netflix effect. For 16 seasons, auditions for the premier dance…\n","protected":false},"author":2,"featured_media":320533,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[114874,102,32536,104,103,109418,14409],"class_list":["post-320532","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dallas","tag-americas-sweethearts-dallas-cowboys-cheerleaders","tag-dallas","tag-dallas-cowboys-cheerleaders","tag-dallas-headlines","tag-dallas-news","tag-greg-whiteley","tag-netflix"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/320532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=320532"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/320532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/320533"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=320532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=320532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=320532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}