The multipurpose arena in the heart of Fort Worth\u2019s Cultural District may not be called Dickies in the future.<\/p>\n
New York-based Bluestar Alliance, which acquired Dickies from California-based VF Corp<\/a> in November 2025, is no longer interested in being a part of the arena, said Matt Homan, president of Trail Drive Management, speaking on the June 1 episode of KRLD\u2019s CEO Spotlight podcast.<\/p>\n \u201cWhich breaks my heart, to be honest with you, because it was such a perfect fit,\u201d Homan said.<\/p>\n Both Bluestar Alliance and Dickies\u2019 former owner VF Corp are also behind on payments for the naming rights, according to a statement from Trail Drive Management, the nonprofit that runs the arena on behalf of the City of Fort Worth.<\/p>\n Trail Drive sent a demand letter informing both companies about the late payments, while emphasizing nothing will change about the arena\u2019s operation, the statement said.<\/p>\n Representatives for Bluestar Alliance did not immediately respond to three emails and a phone call from the Star-Telegram requesting comment.<\/p>\n Trail Drive Management will now look for a new naming partner that makes sense both for the arena and the community, Homan said.<\/p>\n \u201cDickies for so many years and so many reasons made sense for what it meant to the citizens of Fort Worth and the community,\u201d he said, adding that the sale to VF Corp changed the company\u2019s relationship to the city.<\/p>\n \u201cThere\u2019s going to be a lot of people that I think are going to be interested, but we\u2019re interested in finding the right partner for both of us,\u201d he said.<\/p>\n