{"id":323809,"date":"2026-06-05T08:31:19","date_gmt":"2026-06-05T08:31:19","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-tx\/323809\/"},"modified":"2026-06-05T08:31:19","modified_gmt":"2026-06-05T08:31:19","slug":"houston-rockets-unveil-new-uniforms-branding-for-2026-27-season","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-tx\/323809\/","title":{"rendered":"Houston Rockets unveil new uniforms, branding for 2026-27 season"},"content":{"rendered":"<p>June 4, 2026, 9:39 a.m. CT<\/p>\n<p class=\"gnt_ar_b_p\">On Thursday, the <a target=\"_blank\" href=\"https:\/\/sportsdata.usatoday.com\/basketball\/nba\/teams\/houston-rockets\/10\/\" data-autotag=\"13a51ca7-e216-40c0-a272-58d18f5541d7\" rel=\"noopener nofollow\" data-t-l=\":b|e|k|\u2691u\" class=\"gnt_ar_b_a\">Houston Rockets<\/a> unveiled a bold new look for the franchise. According to the team\u2019s press release, the new brand identity honors the past while attempting to push Rockets basketball into an exciting next chapter.<\/p>\n<p class=\"gnt_ar_b_p\">\u201cRooted in the energy, pride, and championship spirit of Houston, the new brand identity brings back the iconic ketchup-and-mustard color palette that helped define Rockets basketball for decades,\u201d the team writes.<\/p>\n<p class=\"gnt_ar_b_p\">Yet, along with the ketchup-and-mustard scheme is a modern collection of logos, uniforms, and apparel designed for the future.<\/p>\n<p class=\"gnt_ar_b_p\">\u201cWe heard our fans,\u201d said Patrick Fertitta, vice chairman of the Rockets and the WNBA\u2019s Houston Comets. \u201cKetchup and mustard is back! From the time my family bought the team in 2017, we\u2019ve heard from countless fans about how deeply those colors are tied to their memories. We wanted to create something that celebrates the generations of fans who built Rockets basketball while inspiring the next generation of fans.\u201d<\/p>\n<p class=\"gnt_ar_b_p\">Red returns as the heartbeat of the franchise, according to the team, while \u201cchampionship yellow\u201d is an effort to reconnect past greatness to the future ahead.<\/p>\n<p>Need a news break? <a target=\"_blank\" rel=\"noopener nofollow\" data-t-l=\":body nav (play)|e|auto spike click:5|\u2691u\" class=\"gnt_ar_b_sp_a\" href=\"https:\/\/play.usatoday.com\/?itm_source=SPIKE&amp;itm_campaign=PLAYSPIKE&amp;itm_medium=ONSITE\">Check out the all new PLAY hub with puzzles, games and more!<\/a><\/p>\n<p class=\"gnt_ar_b_p\">The \u201cR\u201d logo remains at the center of the new look and reinforces the organization\u2019s core identity. Meanwhile, the reimagined \u201cDunkstronaut\u201d blends nostalgia with innovation and further connects the franchise to the spirit of \u201cSpace City.\u201d The new global logo draws inspiration from NASA mission patches, with two quasars symbolizing the franchise\u2019s journey from San Diego to Houston.<\/p>\n<p><a class=\"gnt_em_ig_bl\" href=\"https:\/\/www.instagram.com\/p\/DZKk_4ojqj_\/?img_index=1\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"view Instagram post: \"><\/a><\/p>\n<p class=\"gnt_ar_b_p\">Houston\u2019s Icon (red) and Association (white) uniforms for the 2026-27 season reimagine the franchise\u2019s visual identity while honoring the eras that shaped Rockets basketball. The Icon Edition features \u201cRockets\u201d across the chest, while the Association Edition showcases \u201cHouston\u201d as a tribute to the city<\/p>\n<p class=\"gnt_ar_b_p\">Both uniforms are accented with broken tonal pinstripes inspired by the team\u2019s look from the mid-1990s and early 2000s. Custom typography derived from the championship-era wordmarks, including the return of the signature lowercase \u201ct\u201d and a distinctive slanted presentation, completes a uniform system rooted in legacy and built for the future, according to the team.<\/p>\n<p class=\"gnt_ar_b_p\">The Statement jersey embraces Houston\u2019s \u201cSpace City\u201d identity and the relentless pursuit of innovation. Its black base symbolizes the vastness of space, while a quasar-inspired pinstripe reflects the team\u2019s speed, force, and intensity.<\/p>\n<p class=\"gnt_ar_b_p\">Along the side panels, rockets rise seamlessly from the shorts into the jersey, thereby creating a continuous visual expression of momentum and acceleration. On the jersey\u2019s back middle portion, a red commander\u2019s stripe draws inspiration from NASA mission leadership identifiers.<\/p>\n<p class=\"gnt_ar_b_p\">Each jersey includes a \u201cClutch City\u201d jock tag framed by two quasars. The shorts prominently feature the \u201cR\u201d logo, while the Dunkstronaut logo appears on the waistband.<\/p>\n<p><a class=\"gnt_em_ig_bl\" href=\"https:\/\/www.instagram.com\/p\/DZKlwkHOsrO\/\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"view Instagram post: \"><\/a><\/p>\n<p class=\"gnt_ar_b_p\">Fans can purchase the new apparel <a href=\"https:\/\/rocketsshop.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" data-t-l=\":b|z|k|\u2691u\" class=\"gnt_ar_b_a\">at RocketsShop.com<\/a> and sign up for a mailing list to be notified when jerseys are available for purchase.<\/p>\n<p class=\"gnt_ar_b_p\">To celebrate the launch, the Rockets are hosting a special retail pop-up event at Houston\u2019s George R. Brown Convention Center. The pop-up event will take place outside of Hall D on Friday, June 5, from 10 a.m. to 8 p.m. local time.<\/p>\n<p class=\"gnt_ar_b_p\">The first 100 fans that spend $100 or more will receive a free T-shirt. Former Rockets Rudy Tomjanovich (noon-1 p.m.), Steve Francis (2-3 p.m.), and Vernon Maxwell (4-5 p.m.) will each hold a signing session. Fans can also enjoy a live DJ alongside an interactive photo booth, games, and complimentary food and beverage samplings.<\/p>\n<p>More: <a href=\"http:\/\/rocketswire.usatoday.com\/story\/sports\/nba\/rockets\/2026\/05\/27\/ketchup-and-mustard-returns-rockets-tease-new-uniforms-for-2026-27\/90281725007\/\" rel=\"noreferrer noopener nofollow\" target=\"_blank\" data-t-l=\":b|e|spike click:19|\u2691u\" class=\"gnt_ar_b_sp_a\">\u2018Ketchup and mustard\u2019 returns? Rockets tease new uniforms for 2026-27<\/a><a class=\"gnt_em_ig_bl\" href=\"https:\/\/www.instagram.com\/p\/DZKoewVDonD\/?img_index=1\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"view Instagram post: \"><\/a><a class=\"gnt_em_ig_bl\" href=\"https:\/\/www.instagram.com\/p\/DZKqKbzjuZQ\/?img_index=1\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"view Instagram post: \"><\/a><a class=\"gnt_em_ig_bl\" href=\"https:\/\/www.instagram.com\/p\/DZKsA1pDnL9\/?img_index=1\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"view Instagram post: \"><\/a><a class=\"gnt_em_ig_bl\" href=\"https:\/\/www.instagram.com\/p\/DZKtlfDDr3b\/?img_index=1\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"view Instagram post: \"><\/a><a class=\"gnt_em_ig_bl\" href=\"https:\/\/www.instagram.com\/p\/DZKifhLutqs\/\" target=\"_blank\" rel=\"nofollow noopener\" aria-label=\"view Instagram post: \"><\/a><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"June 4, 2026, 9:39 a.m. CT On Thursday, the Houston Rockets unveiled a bold new look for the&hellip;\n","protected":false},"author":2,"featured_media":323810,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[33,56,58,57,105365,9261,9262,29191,6326,2518,9264,2679,1593,2579,184,27515,46,216,36],"class_list":["post-323809","post","type-post","status-publish","format-standard","has-post-thumbnail","category-houston","tag-accessfree","tag-houston","tag-houston-headlines","tag-houston-news","tag-sourcerockets-wire","tag-sstssportsnbarockets","tag-sstsnrockets","tag-tagathletic-apparel","tag-tagbasketball","tag-taghouston","tag-taghouston-rockets","tag-tagnasa","tag-tagnational-sports","tag-tagnba","tag-tagoverall-positive","tag-tagsports-fan-gear-apparel","tag-tagsports-news","tag-tx","tag-typestory"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/323809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=323809"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/323809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/323810"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=323809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=323809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=323809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}