HOUSTON \u2013 A 35,000-square-foot pop-up from Ben Berg, Army Sadeghi and Brian Ching brings food, nightlife, luxury hospitality and headline entertainment to EaDo for FIFA World Cup 2026\u2122.<\/p>\n
For most of the year, the former Warehouse Live sits quietly in Houston\u2019s East Downtown district.<\/p>\n
This summer, it becomes something entirely different.<\/p>\n
For just 39 days, \u201cPitch Live\u201d will transform the cavernous venue into one of Houston\u2019s most ambitious pop-up experiences\u2014a sprawling entertainment destination where soccer, food, nightlife and hospitality collide just steps from the official FIFA Fan Festival\u2122 during FIFA World Cup 2026\u2122.<\/p>\n
The 35,000-square-foot concept is the brainchild of three Houstonians with very different skill sets but one shared goal: creating a destination worthy of the world\u2019s biggest sporting event.<\/p>\n
There\u2019s Ben Berg, the restaurateur behind Berg Hospitality Group and the wildly popular Ranch concept. There\u2019s Army Sadeghi, the nightlife force behind some of Houston\u2019s most recognizable late-night destinations. And then there\u2019s Brian Ching, Houston soccer royalty, former Houston Dynamo star and World Cup ambassador who understands better than most what this tournament means to the city.<\/p>\n
Together, they\u2019ve built something that feels less like a watch party and more like a temporary entertainment district.<\/p>\n
By day, guests can settle in for food, drinks and match viewing. By night, the energy shifts as DJs, special events and headline performances take over the venue.<\/p>\n
The biggest name announced so far? International superstar DJ Diplo, who will headline opening night at \u201cPitch Live\u201d on June 11. Organizers say landing an artist of that caliber was intentional\u2014a signal that this isn\u2019t just another sports bar activation. It\u2019s a destination designed to showcase Houston on a global stage.<\/p>\n
And then there\u2019s the food.<\/p>\n
Guests can expect loaded brisket fries, Texas Wagyu burgers, oversized steak sandwiches and barbecue smoked on site. The menu leans heavily into Texas flavors, giving international visitors a taste of Houston while providing locals with the kind of indulgent game-day fare that pairs perfectly with a long afternoon of soccer and celebration.<\/p>\n
Still, perhaps the most talked-about space inside \u201cPitch Live\u201d isn\u2019t the main stage.<\/p>\n
Tucked away from the crowds is the ultra-exclusive R\u00e9my Martin Room, a VIP experience designed for guests seeking a more elevated way to experience the tournament. Premium pours, private hospitality and limited access make it one of the most exclusive spaces in the entire complex. While thousands of visitors will pass through \u201cPitch Live\u201d this summer, only a select few will ever see what happens behind those doors.<\/p>\n
That exclusivity is part of the appeal.<\/p>\n
Unlike a traditional restaurant or entertainment venue, \u201cPitch Live\u201d has an expiration date.<\/p>\n
The massive build-out, the headline entertainment, the food program, the luxury lounges and the citywide buzz surrounding it all will exist for just 39 days before disappearing on July 19.<\/p>\n
No second season. No encore.<\/p>\n
Just one unforgettable summer when Houston welcomes the world and \u201cPitch Live\u201d sits right at the center of the celebration.<\/p>\n
Copyright 2026 by KPRC Click2Houston – All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"HOUSTON \u2013 A 35,000-square-foot pop-up from Ben Berg, Army Sadeghi and Brian Ching brings food, nightlife, luxury hospitality…\n","protected":false},"author":2,"featured_media":330150,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[15212,117959,71013,117958,117967,117966,52661,16597,56,26862,58,1735,57,117964,10147,37888,117962,117960,11000,117961,117963,117965],"class_list":["post-330149","post","type-post","status-publish","format-standard","has-post-thumbnail","category-houston","tag-ben-berg","tag-ben-berg-hospitality","tag-brian-ching","tag-diplo","tag-diplo-houston-event","tag-eado-nightlife","tag-fifa-houston","tag-fifa-world-cup-2026","tag-houston","tag-houston-entertainment","tag-houston-headlines","tag-houston-life","tag-houston-news","tag-houston-pop-up-venue","tag-houston-soccer","tag-houston-soccer-events","tag-houston-summer-events","tag-pitch-live","tag-seen-on-houston-life","tag-soccer-watch-party","tag-texas-wagyu-burgers","tag-vip-soccer-experience"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/330149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/comments?post=330149"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/posts\/330149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media\/330150"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/media?parent=330149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/categories?post=330149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-tx\/wp-json\/wp\/v2\/tags?post=330149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}